MEDIA LAUNCH PLANNER OVERVIEW One Dynamic Hub The Data Center - - PowerPoint PPT Presentation

MEDIA LAUNCH PLANNER

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One Dynamic Hub

“The Data Center Exchange is the best of print publications,

• nline communities and social networking packaged into one

dynamic hub. It is designed to attract and retain an information-hungry and highly engaged audience of CIOs, IT executives and Data Center Managers responsible for their organization’s critical IT infrastructure.”

— John McCormick, Group Editorial Director Business Technology & Securities Group SourceMedia

OVERVIEW

INFORMATION EXCHANGED AUDIENCES ENGAGED

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MARKET GROWTH

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Spending on Data Centers to Increase in the Coming Year

An independent survey of the US data center industry indicates that spending on data centers will increase throughout 2009 and 2010. F More than 80% of companies surveyed are planning data center expansions in the next year or two, with more than half of those companies planning to expand in two

• r more locations.

F In addition, the surveyed companies plan to increase data center spending by an average of nearly 7% in the coming year.

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GLOBAL AUDIENCE

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The Global Audience for Data Center Usage by IT Professionals is Over 400,000

Reaching the total audiences of IT and business professionals among all the BT&SG market-leading brands, and with the extended reach of high-level IT professionals worldwide, the Data Center Exchange will have a global audience of unique visitors each month.

Marketing Support

The Data Center Exchange will benefit from ongoing marketing efforts across all BT&SG brands in print, online, and streaming video to build awareness, drive traffic and keep attracting a new and highly-qualified visitor audience. {

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HOMEPAGE

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Daily, Topical Content

The Data Center Exchange is powered by the award-winning business and technology editors and reporters of Information Management and several other market-leading brands from SourceMedia’s BT&SG. Daily, Topical Content on: F Data Center Management Servers F Blade Servers F Storage F Virtualization F Performance Management F Systems Management F Staffing F Contingency Planning F Power Peripherals F Drivers and Networks It’s the perfect online editorial environment for your advertising messaging!

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SITE DETAILS

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Interactive Platforms

In addition to topical content, the Data Center Exchange – fully aware that IT decision-makers trust their peers more than any other source – provides an interactive platform for expert blogs, discussion forums, and online groups. The Data Center Exchange makes use of all forms of media – printed word, videos, and podcasts. And it provides a strategic outlet for sponsor content, such as white papers and software downloads. It’s one dynamic hub that allows for multiple ways to exchange information in a media format that best meets the needs and preferences of a truly engaged audience of global IT professionals.

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SPONSORSHIP PACKAGES

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Premium Package

Place a 728x90 and 300x250 roadblock in the Data Center Exchange and receive a minimum of 100,000 impressions across Information Management, including the exchange. Rate: $3,500 net a month ($35 CPM)

Standard Package

Place a 728x90 or 300x250 banner in the Data Center Exchange and receive a minimum of 100,000 impressions across Information Management, including the exchange. Rate: $2,000 net a month ($20 CPM)

Web Seminars

SourceMedia will host a web seminar for you on the topic of Data Centers. The web seminar will be marketed to the users

• f the Data Center Exchange

and users of the BT&SG site. Please see attached for the marketing details. Rate: $22,000 net

White Papers

Post a PDF of your white paper in the Data Center Exchange’s white paper library. Rate: $5,000 net for three months

Videos

Sponsor a video in the Data Center Exchange video library. The Editorial team of the BT&SG will be developing videos through out the year that focus

• n the topic of Data Centers across

multiple industries. As a sponsor, your logo will be placed on the page and you will be able to supply a 10-15 second pre-roll. Rate: $8,000 per video sponsorship,

• ne sponsor per video

Newsletter

The Data Center Exchange e-newsletter, distributed each Wednesday, is a must- read for IT planners, enterprise architects and data center managers. The weekly e-newsletter covers vendor news and product announcements, technology breakthroughs and deployment trends, and the latest best-management practices that are designed to help CIOs and other IT executives not only survive, but to thrive, in today’s fast-paced data center environment. Rate: Banner Ad $2,000 / Text 1 $1,500 / Text 2 $1,000

ADDITIONAL OFFERINGS

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CONTACT US

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For more information on how to make your messaging part of the Information Management Data Center Exchange, contact: Tony Carrini David Boone Associate Publisher National Sales Manager Information Management Information Management SourceMedia SourceMedia 212.803.8547 212.803.8674 anthony.carrini@sourcemedia.com david.boone@sourcemedia.com For Editorial inquires, contact: John McCormick Group Editorial Director Business Technology Group SourceMedia 212.803.8509 john.mccormick@sourcemedia.com