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Media for the Free Generation CSE: FLYY January FSE: 3AT 2020 - - PowerPoint PPT Presentation

Media for the Free Generation CSE: FLYY January FSE: 3AT 2020 Forward-Looking Statement This information contains certain forward-looking statements within the meaning of various safe harbor provisions of various securities laws. These


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Media for the Free Generation

January 2020

CSE: FLYY FSE: 3AT

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This information contains certain forward-looking statements within the meaning of various safe harbor provisions of various securities laws. These statements are identified by the use of the words “could,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “may,” “continue,” “predict,” “potential,” “project” and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this presentation. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results may differ materially from those in the forward-looking statements. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

Forward-Looking Statement

Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | January 2020 CONFIDENTIAL

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Executive Summary

MediaCentral is consolidating the over 100 million coveted and premium readers of the 100 Alternative Weekly newspapers across North America. Creating the most significant untapped audience of influencers in North America. By migrating these premium readers to Digital formats, MediaCentral will Monetize this massive market through: Events, Social Media, Programmatic Advertising, the use of Influencers and the building of on trend digital publications such as: eSports, Sneaker Culture, ESG, Psychedelics and Cannabis. MediaCentral has:

  • Completed 2 rounds of financing totaling C$4.2 million in March and August 2019
  • Launched Canncentral.com: an on trend Digital Cannabis publication in September 2019
  • Completed an RTO in October 2019
  • Purchased NOW Magazine and nowtoronto.com: Toronto’s oldest Alternative Weekly

newspaper in November 2019

  • Announced a binding LOI to purchase The Georgia Straight: Vancouver’s oldest Alternative

Weekly newspaper in January 2020 for C$750,000 cash and C$500,000 common shares

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | January 2020 CONFIDENTIAL

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Opportunity Summary

MediaCentral is seeking C$2 million by way of a convertible debenture unit

  • ffering to complete the acquisition of The Georgia Straight and for

working capital deployed toward the digitization and monetization of its current and future readership. With the purchase of The Georgia Straight and NOW, MediaCentral:

  • Reaches and influences 6.5 million premium readers each month.
  • Is the largest publisher of Alternative Weekly newspapers in Canada.
  • Realizes $1.3 million of immediately accretive synergies.
  • Profitably enjoys approximately $8 million in revenues.

SCALE 3 brands with broad audience reach of over 6.5 million readers each month GROWTH Acquire and continue to expand footprint across North America LEADERSHIP Proven track record

  • f success

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | January 2020 CONFIDENTIAL

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Investment Opportunity

MediaCentral is seeking C$2 million by way of a convertible debenture unit offering to complete the acquisition of The Georgia Straight, and for working capital deployed toward the digitization and monetization of its current and future readership. By consolidating the over 100 million coveted and premium readers of the 100 Alternative Weekly newspapers across North America, MediaCentral is commanding the strongest audience in North America.

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | January 2020 CONFIDENTIAL

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Our Plan

CONSOLIDATING THE PREMIUM AUDIENCE IN THE DIGITAL MEDIA MARKET

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | January 2020 CONFIDENTIAL

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Investment Highlights

Consolidating the fragmented alternative media markets to secure 100 million targeted and premium readers; delivering significant shareholder value and innovation in the $300 billion digital publishing market. In purchasing The Georgia Straight, MediaCentral:

  • Reaches 6.5 million highly coveted readers each month
  • Is the largest publisher of Alternative Weeklies in Canada
  • Realizes C$1.3 million of immediately accretive synergies
  • Profitably generates C$8 million in revenues

Developing a suite of high-quality publishing assets, driving interest from the momentum of emerging trends, while remaining unaccountable to regulatory and capital expenditure requirements. Strategic corporate team is composed of publishing, technology and capital markets professionals who together are well-positioned to deliver high-quality content, strategy and substantive value across multiple coveted alternative platforms and channels.

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | January 2020 CONFIDENTIAL

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Company Milestones

  • Series A: Seed round
  • f financing $2.3

Million@ $0.02 completed

March 2019

  • Initiate

development of CannCentral.com

April 2019

  • Series B: Seed round of

financing $2.0 Million @$0.05 completed

  • Beta test begins
  • RTO announced

July 2019

  • Series B round of

financing closes

August 2019

  • CannCentral.com

launches

September 2019

  • RTO completed
  • Commencement
  • f trading on CSE

October 2019 November 2019

  • Commencement
  • f trading on FSE
  • Closing of NOW

Communications

  • Inc. acquisition

December 2019

  • Announced Binding Letter
  • f Intent to acquire The

Georgia Straight

January 2020

SUCCESSFUL TRACK RECORD OF RAPID EXECUTION AND NET GROWTH

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | January 2020 CONFIDENTIAL

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | January 2020 CONFIDENTIAL

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Convertible Debenture Term Sheet – Page 1

Section Terms Issuer: Media Central Corporation Inc. (“MediaCentral” or the “Corporation”) Offering: 10% senior secured convertible debenture units (the “Debenture”) Size of Offering: C$2,000,000 Offering Price: C$1,000 per Debenture Unit. C$5,000 minimum subscription. Subscribers must be “accredited investors” (as defined in National Instrument 45-106 Prospectus Exemptions (“NI 45-106”)) or otherwise qualified under NI 45-106 Convertible Debenture Unit: Each Debenture may be converted into 1 Unit consisting of 14,285 common shares of the Corporation (“Common Shares”) and 3,751 warrants (“Warrants”) at any time by the holder subject to the prepayment provisions below. Warrants: Each Warrant entitles the holder to acquire one Common Share at an exercise price of $0.20 (the “Exercise Price”) at any time up to 24 months following the Closing Date Use of Proceeds: Fund acquisition of Georgia Straight (Jan 6, 2020) working capital and general purposes Maturity Date: 24 months from the date the Debenture Units are issued (the “Maturity Date”) subject to the prepayment provisions below Conversion Price: The principal amount of each Debenture Unit shall be convertible, for no additional consideration, into Common Shares and Warrants at the option of the holder at any time prior to the close of business on the Maturity Date at a conversion price equal to $0.07, subject to the prepayment provisions below

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | January 2020 CONFIDENTIAL

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Convertible Debenture Term Sheet – Page 2

Section Terms Payout and Forced Conversion By Company:

  • Payout Notice: No more than 30 days notice, no less than 15 days notice
  • Prepayment Penalty: 3 months interest
  • Debenture Holders Exercise Notice: 15 days of receiving Notice Of Payout

Payout and Forced Conversion by Debenture Holder:

  • 50% : 4 months +1 day of date of Debenture, on 5 business days notice
  • 25%: 7 months of date of Debenture, on 5 business days notice
  • 25%: 10 months of date of Debenture, on 5 business days notice

Security: Senior security registration on the title of the Corporation on behalf of the Debenture Holders on a ‘pari passu’ basis. Cash Distribution Policy: 10.00% annually on principal amount only, paid quarterly in arrears Change of Control: In the event of a change of control, each holder of Convertible Debentures has the right to require the Company to purchase all or any part of their Convertible Debentures for an amount in cash equal to 104% of the then

  • utstanding principal amount plus any accrued and unpaid interest, if any. Only a 51+% change in ownership of

the Company constitutes a change of control for the purposes herein. (Anti) Dilution Adjustment: The number of Common Shares and Warrants comprising a Unit may be subject to adjustment in certain events which would impact the Corporation’s capitalization structure including, but not limited to, a share consolidation

  • r share split, a rights offering to all or substantially all of the holders of Common Shares, and any other special or

extraordinary event in connection to the distribution of securities to all or substantially all of the holders of Common Shares Commission: 8.0% cash + 8.0% options of gross funds received. Options entitle the holder to purchase Common Shares equal to 8.0% of the number of Common Shares issuable upon conversion of the Convertible Debentures Closing: On or about February 15, 2020 (the ”Closing Date”), or as deemed by the Company at its sole discretion. The Company may begin to close with subscriptions of $850,000 or more

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | January 2020 CONFIDENTIAL

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Proforma Capitalization Table – Post $2.0M Debenture

1 - Seed Round A, Investors = $0.02 per unit with an attached purchase warrant for one additional common share at $0.10. 2 - Seed Round B, Investors = $0.05 per unit with an attached purchase warrant for one additional common share at $0.30. 1, 2 - Seed Round Investors are subject to pooling agreement restricting sales to no more than 10% of holdings per month post any RTO.

Issued Common Shares (Free Trading) Common Shares (Restricted) Warrants Options Total Common Shares Issued & O/S Total Fully Diluted Founders 92,550,000 19,950,000 112,500,000 112,500,000 Seed Round A, Investors March 2019 ¹ 35,250,000 82,250,000 117,500,000 117,500,000 235,000,000 Seed Round B, Investors Aug 2019 ² 12,045,000 28,105,000 40,150,000 40, 150,000 80,300,000 Amalgamating Entity 27,029,564 10,935,714 3,014,000 1,150,000 37,965,278 42,129,278 Issuances since listing @ $0.07 & $0.08/share 7,599,228 24,200,000 7,599,228 31,799,228 $2.0M Convertible Debenture @ $0.07/share 28,570,000 7,502,000 2,285,600 Total 195,444,564 148,839,942 168,166,000 27,635,600 344,284,506 540,086,106

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | January 2020 CONFIDENTIAL

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Digital Media Market Overview

In 2019, worldwide digital ad spending will rise by 17.6% to $333.25 billion. That means that, for the first time, digital will account for roughly half of the global ad market. Advertising revenues from digital video saw the largest rise among all formats — an uptick of 37 percent—catapulting to $16.3 billion in 2018 from $11.9 billion in 2017. Polar estimated that the global ad market will grow from $590 billion this year to $775 billion in 2021, at a rate of 7% year-over-year growth. Digital advertising is expected to be 48% of the market, while mobile represents 78% of that total. By 2023, marketers will allocate more than 50% of their budgets to digital advertising. The Internet is already the single-largest advertising segment, accounting for 40.6%

  • f all ad revenue in 2018.

Digital ad spending % change % of total media ad spending

Digital Ad Spending Worldwide, 2018-2023

Billions, % change and % of total media ad spending

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | January 2020 CONFIDENTIAL

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Target Audiences

(North America)

The Creative Class

43

100% 44.9% 36.7% 39.7% 40.8% 23.6%

$135,000 $62.4M $4.5M $2.1M $100.6M $42.3M $364.7M $100,000 $77,400 $71,400 $66,900 $52K 39 43 42 37 38

Cannabis Users GEN POP

Average/Median Age Median Household Income Market Key Cities %Holding Creative Class Jobs

(S.T.E.M., Entrepreneurs Education, Media Arts & Entertainment)

The Georgia Straight

Monthly Readers

NOW Magazine

Monthly Readers

Alt Weekly Newspapes

(100 Publications) Seattle Boston Vancouver Los Angeles Montreal New York Atlanta Toronto Dallas Chicago Vancouver Burnaby New Westminister North Shore Richmond Toronto Mississauga Hamilton Vaughan Richmond Hill Oshawa Whitby Pickering Brampton

  • St. Catherines

New York Los Angeles San Diego Vancouver Toronto San Francisco Chicago Atlanta Minneapolis Austin New York Los Angeles Chicago Toronto Houston Phoenix Philadelphia Dallas San Francisco Seattle

Targeting the Premium Influencer Segment of the Media Market

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | January 2020 CONFIDENTIAL

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About Georgia Straight Established as the news, lifestyle, and entertainment weekly in Vancouver for 50 years, the Georgia Straight is an integral part of the active urban West Coast lifestyle with over 1.081 million readers per week. Every Thursday, the Georgia Straight delivers an award-winning editorial package of features, articles, and reviews. Regular weekly coverage includes news, tech, arts, music, fashion, travel, health, cannabis, and food, plus Vancouver’s most comprehensive listings of entertainment activities and special events.

  • Established: 1967
  • 656,000 Weekly Print Circulation
  • 425,000 Weekly Digital Circulation
  • “Vancouver’s News & Entertainment Weekly”
  • Not a “Daily” or mainstream paper
  • Highest circulation of all free print newspapers in BC
  • All content - Digital and Print - is free
  • Digital content is largely undifferentiated from Print content
  • Revenue sourced from display advertising, classifieds, sponsored content,

inserts, and events

  • Independently owned & operated since 1967
  • Anti- establishment alternative to conservative daily papers
  • Vocal support for the environment, equal rights, free speech
  • Anti-racist, inclusive, and progressive editorial position
  • Median household income of $100.0k, of which ~45% have a career in

creative job classes

Our Brands

THE GEORGIA STRAIGHT GIVES MEDIACENTRAL REACH AND INFLUENCE OVER 6.5 MILLION PREMIUM READERS EACH MONTH AS THE LARGEST PUBLISHER OF ALTERNATIVE WEEKLY NEWSPAPERS IN CANADA. REALIZING $1.3 MILLION OF ACCRETIVE SYNERGIES AND PROFITABLY ENJOYING APPROXIMATELY $8 MILLION IN REVENUES FROM ITS CURRENT AUDIENCE. Binding Letter of Intent to Acquire

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | January 2020 CONFIDENTIAL

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ONLINE & PRINT READERSHIP SUPPORTED BY FAVOURABLE PUBLIC PERCEPTION

Wide-Ranging Subject Material and Various Advertisement Platforms

  • Award-winning local journalism focuses on popular and fine arts, civic affairs, technology,

food, sports and lifestyles

  • Event listings of indie and “underground” entertainment activities and special events

throughout the Metro Vancouver area

  • Reader polls on various types of businesses, services, and other activities in the city

○ Some polls lead to awards and accolades including the “Golden Plate Award” and the “Best of Vancouver Award”

  • Straightcannabis.ca, a website dedicated to solely cannabis-related news

○ Launched in 2017, it supports the main website, straight.com

  • The Georgia Straight offers clients advertising solutions across all channels: digital, print,

and social ○ Related services include creative writing, professional photography and videography, event partnership, and sponsorship

  • Advertising formats include print and classifieds, custom content creation, inserts,

website banners, web guides, contests, and custom newsletters Strong Circulation Across Vancouver

  • The Georgia Straight is published every

Thursday and is distributed throughout the City of Vancouver, Burnaby, North and West Vancouver, New Westminster, and Richmond

  • Nearly 7,000 drop locations have a 97% pick

up rate and are strategically placed in high traffic areas such as grocery stores, coffee shops, restaurants, transit stations, businesses, and apartment lobbies Region Drop Locations City of Vancouver 6491 Burnaby & New Westminster 200 North & West Vancouver 198 Richmond 83

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | January 2020 CONFIDENTIAL

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WIDELY ACCLAIMED WITH A STRONG READERSHIP BASE IN VANCOUVER, BC Readership Highlights

The Goergia Straight 656,000+ weekly readers 32% market penetration Engagement 1.45 daily page views per visitor 1:58 average time on site Straight.com & Straightcannabis.com 2,900,00+ monthly views 1,700,000+ unique visitors Social Media 37,000+ newsletter opt-in subscribers 146,000+ Twitter followers

Audience Profile

A recent study done by the Angus Reid Instute (2019) found the following

Key Insights

Readership within City

  • f

Vancouver Tied 1st Tied 1st 3rd 4th Readership

  • utside

City of Vancouver 3rd 1st 2nd 4th Topics of interest Coverage Tied 1st 3rd Tied 1st 4th Quality of commenta ry Tied 1st 3rd Tied 1st 4th Overall readership 2nd 1st 3rd 4th

The Georgia Straight Vancouver Sun/Province Globe and Mail BC StarMetro

  • Readership base is stronges

among young, educated individuals with an even gender split

  • Cannabis brand website:

straightcannabis.com ○ Focuses on Cannabis news, lifestyle, and health-related stories ○ Includes features to help familiarize readers with cannabis varieties, characteristics etc. ○ Used as a specialty event platform and for specialty advertising

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | January 2020 CONFIDENTIAL

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Direct Vancouver Competitor Comparison 18

Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | January 2020 CONFIDENTIAL

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Our Brands

NOW is an iconic Canadian brand that has defined and pioneered the independent voice for more than 38 years. MediaCentral aims to unify the nearly 100 million free-thinking readers through the acquisition of independent alternative media newspapers across North America. NOW Magazine is the second property of Media Central Corporation Inc., providing it with access to approximately 25 million annual readers and marking a significant milestone in the Company’s growth and achievements. MediaCentral intends to preserve the legacy, integrity and magnitude of NOW’s historic influence on the North American media industry while guiding it into its next evolution. The Company plans to enhance NOW through the introduction of new content verticals, and by integrating it with its cannabis digital platform CannCentral.com.

According to Vivadata Fall 2019 Canadian Media Usage Survey of November 2019:

  • NOW Magazine reaches 510,000 average weekly unique readers in Toronto and the

Greater Toronto Area with an average household income of $77,471.

  • NOW readers are well educated, with 83% of readers reporting post-secondary

education.

  • NOW is distributed to more than 800 outlets each week, with additional copies

going to popular events and festivals.

  • Online, according to NOW’s Google Analytics, nowtoronto.com saw more than

763,000 unique visits in September 2019.

  • Median household income of $77.4k, of which ~37% have a career in creative job

classes

NOW WAS A PLATFORM ACQUISITION THAT ENABLED MEDIA CENTRAL TO TARGET THIS PREMIUM SEGMENT

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | January 2020 CONFIDENTIAL

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Unparalleled cannabis lifestyle that speaks to urban influencers about emerging trends and travel, unlike typical digital content which has been limited to exploring technical identifiers like smell, taste and strain. Features lifestyle stories around cannabis use and experiences, including emerging trends in wellness, travel, food and drink, pop culture, and cannabis-related products complimented by enhanced strain and dispensary databases. Combining authentic editorial content with trusted commentary on emerging trends, CannCentral.com is poised to become a central source on the quickly evolving cannabis lifestyle.

  • Set to become a leading global lifestyle destination for cannabis users by combining

editorial and commentary with original and aggregated content.

  • Key Audiences include the urban and creative class with an median age: of 37
  • Meaningful content has increased reader’s pages per session as well as increased rate of

returning users month over month.

  • Curated by an award-winning editorial team, coupled with expert data on strains,
  • rigins and breeds.
  • Median household income of $66.9k, of which ~41% have a career in creative job classes

Our Brands

CANNCENTRAL TARGETS A PREMIUM ON TREND MARKET

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | January 2020 CONFIDENTIAL

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Management Team

Brian Kalish Chief Executive Officer Brian is an experienced executive and entrepreneur with extensive experience in media, professional sports, health care and specialty finance sectors; he brings a unique set of capabilities and relationships to his role as chief executive officer. Most recently, he served as founding director and president of various specialty finance companies. In 2003, Brian co-led the acquisition and redevelopment of the Toronto Argonauts Football Club of the Canadian Football League. In 1999, he founded the first interactive point of purchase retail medium, where a series of internet-enabled touch screens were deployed at Rexall drugstores, and was responsible for driving double digit incremental dollar sales for many of the world’s largest consumer brands. As CEO and director of Gemoscan Canada Inc., Brian was integral in leading Gemoscan to become the first company to commercialize naturopathic medical services in a retail setting.

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | January 2020 CONFIDENTIAL

Rodney Davis Chief Financial Officer, CPA As a public company CFO Rodney has designed internal controls, overseen large and small business system change, built financial organizations and taken companies public, on 3 continents. Between 1995 and 1999 Rodney had led the purchase and integration of more than 200 daily and weekly newspapers including: the St. Catharines Standard and 32 related weekly papers, The Halifax Daily News and the purchase of the Financial Post from Sun Media which eventually became The National Post. Rodney’s past experience includes Vice President and Corporate Controller Southam Inc. (Canada)(1995-1999), Partner and Director of Corporate Finance for Ernst & Young (Caribbean) (2002-2004), CEO and CFO Cool Group of Companies (Jamaica)(2007-2013), the leading gas retailer in Jamaica. Rodney is a Chartered Professional Accountant registered in the Province of Ontario, Canada and a fellow of the ICAJ (Jamaica). Kirk MacDonald Senior Vice President, Revenue and Operations Kirk is a veteran media executive who brings a strong fundamental understanding of publishing, technology and sales to MediaCentral. In 2010 Kirk co-founded Adtaxi while serving as EVP of Digital First Media. Kirk grew Adtaxi to sales of over US$100 million across 6 countries and 166 cities In its first five years as its President. Kirk’s previous C-Suite and executive positions included: CEO of the Denver Newspaper Agency (publisher of The Denver Post & Rocky Mountain News) from 1999-2006; EVP Digital Sales & Marketing, Digital First Media from 2009-2013; CRO/Senior Consultant at the Toronto Star 2015-2016

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Management Team

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | January 2020 CONFIDENTIAL

Igor Kostioutchenko Controller, CPA, CA, CD, CFE, CIA, LPA Igor has extensive experience providing controllership services, applying IFRS, ASPE and U.S. GAAP frameworks, advising on restructuring, mergers, acquisitions and public market offerings, and conducting accounting investigations. He later moved on to lead audit and other functions with Collins Barrow, now Baker Tilly

  • Canada. Igor graduated with distinction from the University of

Toronto’s Rotman School of Management and began his public accounting career with Deloitte LLP. Anton Tikhomirov Senior Vice President, Technology & Architecture Anton has more than 15 years of experience in digital technologies, with a specialization in e-commerce. His unique approach to systems enabled him to establish a chain of e-commerce platforms in 2008 which, within two years, garnered more than one million unique visitors per month. Anton’s ability to develop and diligently execute strategic plans allowed him to open a full-service digital agency in 2016, which currently serves nearly 40 clients across Canada and the United States.

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Board of Directors

Brian Kalish Chief Executive Officer and Director Larry Latowsky Director Larry is an executive with more than 14 years in the e-commerce and health care industries. Prior to its sale to McKesson Corporation, he served as interim chief executive

  • fficer and chairman of the board for Well.ca, an online store

with Canada’s largest assortment of green and natural brands. He was also the chief executive officer of Katz Group Canada/Rexall PharmaPlus from 2010 to 2014 and Drug Trading Company Ltd. from 2004 to 2014, which provides independent

  • r franchise pharmacy banner programs for IDA, Guardian, and

Medicine Shoppe drug stores. Larry has also previously served

  • n the board of the Retail Council of Canada, Electronic

Commerce Council of Canada, and the Canadian Association of Chain Drug Stores.

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | January 2020 CONFIDENTIAL

  • Dr. Scott Wilson, DC

Director

  • Dr. Scott Wilson is a widely recognized North American health care expert,

passionate entrepreneur and public speaker with more than 25 years of experience treating patients as a board-certified chiropractor (Canada and the U.S.). Dr. Scott Wilson is also the founder and chairman of PhysiomedTM,

  • ne
  • f

Canada’s largest franchised networks

  • f

interdisciplinary health care clinics with more than 30 clinics in Ontario and British Columbia. Gil Steinfeld Director Gil brings more than 20 years of diverse experience and intelligence as a distinguished marketing executive and online marketing consultant to various top online gaming brands. During his career, he led various marketing efforts spanning across platforms with values exceeding $3

  • billion. Gil oversaw top-level Canadian and U.S. marketing strategies for

PartyGaming Plc, and World Poker Tour in the areas of online and traditional

  • media. From 1999 to 2005, Gil was the vice president of marketing at

Microgaming, where he played a significant role in growing the company from 20 to over 1000 employees.

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Brian Kalish CEO briank@mediacentralcorp.com www.mediacentralcorp.com Investor Relations investors@mediacentralcorp.com Media Relations media@mediacentralcorp.com Legal Counsel Gardiner Roberts LLP. TRANSFER AGENT Capital Transfer Agency

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | January 2020 CONFIDENTIAL

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Appendix

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | January 2020 CONFIDENTIAL

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Sources

Drugabuse.gov. (2019). Marijuana. [online] Available at: https://www.drugabuse.gov/drugs-abuse/marijuana [Accessed 25 Nov. 2019]. Maristpoll.marist.edu. (2019). Yahoo News/Marist Poll | Home of the Marist Poll. [online] Available at: http://maristpoll.marist.edu/yahoo-newsmarist-poll/#sthash.oguyWkA8.sq8tkObf.dpbs [Accessed 25 Nov. 2019]. McCarthy, N. (2019). Infographic: The Cities With The Highest Consumption of Cannabis. [online] Statista Infographics. Available at: https://www.statista.com/chart/19277/total-level-of-cannabis-consumption/ [Accessed 25 Nov. 2019]. Newfrontierdata.com. (2019). [online] Available at: https://newfrontierdata.com/marijuana-insights/mexicos-cannabis-market-potential/ [Accessed 25 Nov. 2019]. Quinnthomas.com. (2019). [online] Available at: https://www.quinnthomas.com/wp-content/uploads/2019/03/cannabis_next_door_report_march2019.pdf [Accessed 25 Nov. 2019].

  • Statista. (2019). Americans who smoke marijuana by age group 2018 | Statista. [online] Available at:

https://www.statista.com/statistics/737849/share-americans-age-group-smokes-marijuana/ [Accessed 25 Nov. 2019].

  • Statista. (2019). Marijuana consumption by age Canada 2019 | Statista. [online] Available at:

https://www.statista.com/statistics/587705/marijuana-consumption-canada-by-age/ [Accessed 25 Nov. 2019]. Www150.statcan.gc.ca. (2019). Association between the frequency of cannabis use and selected social indicators. [online] Available at: https://www150.statcan.gc.ca/n1/pub/75-006-x/2018001/article/54968-eng.htm [Accessed 25 Nov. 2019]. Creativebc.com. (2019). [online] Available at: https://www.creativebc.com/database/files/library/12July14_BCBenchmarks_Final.pdf [Accessed 25 Nov. 2019]. Creativeclass.com. (2019). [online] Available at: https://www.creativeclass.com/_wp/wp-content/uploads/2017/04/FINAL-LE-MIAMI-REPORT.pdf [Accessed 25 Nov. 2019].

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Sources

Creativeclass.com. (2019). [online] Available at: https://www.creativeclass.com/_wp/wp-content/uploads/2017/03/Building_Miamis_Creative_Economy_FINAL_3-15-17.pdf [Accessed 25 Nov. 2019]. Martinprosperity.org. (2019). [online] Available at: http://martinprosperity.org/media/Global-Creativity-Index-2015.pdf [Accessed 25 Nov. 2019]. Wilsoncenter.org. (2019). [online] Available at: https://www.wilsoncenter.org/sites/default/files/Mexico%20A%20Middle%20Class%20Society.pdf [Accessed 25

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