SLIDE 9 2.2 Two Profit Functions That Give Misleading Results If the First Derivative Rule Is Applied Uncritically
In (a), the application of the first derivative rule would result in point qa* being chosen. This point is in fact a point of minimum profits. Similarly, in (b), output level qb* would be recommended by the first derivative rule, but this point is inferior to all outputs greater than qb* . This demonstrates graphically that finding a point at which the derivative is equal to 0 is a necessary, but not a sufficient, condition for a function to attain its maximum value.
π Quantity (a) πa* qa* π Quantity (b) πb* qb*
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