MASTERCLASS Introduction VIDEO WHY THIS PROJECT ? A story of - - PowerPoint PPT Presentation

MASTERCLASS

Introduction

WHY THIS PROJECT ?

A story of Innovation

100 YEARS OF INNOVATION AND LEADERSHIP AT MAISON LOUIS LATOUR

• From the very beginning a pi

a pione neering s ng spi pirit has always been at the heart of Maison son Loui

• uis

s Latour

• ur’s str

trate tegy.

• Innovation along side family tradition and the quality of our wines

is part of the equation that means Maison son Loui

• uis

s Latour

• ur can

an sta tand th the te test t of ti time.

This historic Maison is one that best understands the world today, and its recent development shows a great strategic intelligence.

Michel Bettane

VIDEO

The Origins

WHY AND WHEN DID IT START ?

5 YEARS OF INTENSE REFLEXION

1) We traditionally taken a leadership role in pi pioneeri neering g the pl he plant antat ation n of Chardonnay and Pino not N Noir i r in n new new terri erritori ries es 2) After the purchase of Henry Fessy in 2008, our team get to kno now w bet better er the t he terro erroirs rs of B Beau eaujolai ais 3) The New Appel ew Appellat ation Co n Coteau eaux Bourgu rguigno gnon n made it possible 4) The South of Beaujolais were planted with Gamay but It became obvious to us that this area is perf perfec ectly y adapt adapted ed to pl plant ant P Pino not N Noir because of the classic, burgundy like, c clay ay and l and limest estone ne soils 5) We started to conscientiously explore the Pierres Dorées area, where the specific altitude and continental temperate climate allows to benefit from fresh t resh tem emperat perature res s and a and a go good su d sun n ex expo posu sure re

The Origins

GOLDEN STONES TO THE RUBY RED GRAPES

The Origins

2010 : DISCOVERY & STUDIES 1) We We engaged engaged a m massiv assive e replantion replantion program program Beaujolai Beaujolais s in 2010 at domaine Henry Fessy 2) The Domaine Latour team was was at at the the head head of

• f this

this reflexion reflexion on Beaujolais terroir and viticulture, that brings us to explore th explore the e territory territory and have and have many many discussion discussions s with with growers growers, brockers, and experts 3) We understood that the south south of

• f B

Beaujolai eaujolais s is is a t terroi erroir r closer closer to to Burgundy Burgundy than to the typical granite soil of the Beaujolais area 4) It is challenging for the growers in the area to to create create lo long ng term term val value ue with with their their vineyards vineyards. 5) We’ve seen some initiative with Chardonnay but the innovation innovation was was to to be be the the first first to to pl plant ant Pi Pinot not Noir Noir

Pierres Dorées Area

2010 : DISCOVERY & STUDIES 1) The Pierres Dorées region is located at the gates of Lyon and is also called “th “the Little Tusca e Tuscany”. As Louis-Fabrice Latour often says, “on

• ne of

e of t the e most

• st b

bea eaut utiful ul regi gions ns in n Franc ance”. 2) The architecture and the landscape reminisces Italy: vine neyar ards ds, hi hills, and and 39 little e villages es si sitting on

• n thei

eir top

• ps, where houses and castles built from ochre

stones, bear a won wonder erful ul gol

• lden

en col color

• r.

3) 3) Th The p e parcel cels s that Maison son Loui

• uis

s Latour

• ur has

s sel select ected ed for

• rm t

two b wo block

• cks

s which are situated in the villages of Morancé and Theizé. 4) Most of the Mo Moranc ancé village is built with the famous golden stones and white stones from Lucenay. Founded at the beginning of the 13th century. The most important buildings here are the e Rom

• manesq

esque ch ue chur urch ch, two Ch wo Châtea eaux ux and the ol e old l lep eper er hosp

• spital.

5) 5) Th Thei eizé is perched on the hillside of Mont Bansillon, the village has a wealth of stones of all ages: flints ts from neolithic, pav paving ng stone nes from the Romans , the Medieval population left the gor

• rgeous f

eous faca cades, es, ch chapel els, s, scul sculpted ed cr crosses

• sses

and and dryst ston

• ne ca

cadol

• les

es (traditional shelters in the vineyards).

Pierres Dorées Area

2010 : DISCOVERY & STUDIES

Pierres Dorées Area

2010 : DISCOVERY & STUDIES

Pierres Dorées “Terroir”

2010 : DISCOVERY & STUDIES 1) In this area the crino noidal dal limest eston

• ne (marine f

e fossi

• ssils

s from the family of starfishes) are tinted by iron

• n oxi
• xide

e 2) 2) Th This s Iron

• n oxi
• xide

e gives its characteristic yel ellow och

• w ochre

e col colour

• ur to

to the e st ston

• ne of

e of the a e area ea : Les Pierres Dorées (Golden Stones) 3) Les Pierres Dorées provide wonderful cl clay-limest eston

• ne soi

e soils. 4) The parcels that Maison Louis Latour has selected form two blocks which are situated in the villages of Mo Moranc ancé and and Th Thei eizé. 5) The impressi essive e qua uantity of

• f m

marine e fossi

• ssils

s content in the soils led to the creation of a geologic museum near our parcels 6) One of our plots carries the name of “Cl Clos

• s des

es Pier erres es Fol

• lles

es” ” (cr crazy st ston

• nes

es viney eyard)

Pierres Dorées Climate

2010 : DISCOVERY & STUDIES 1) The climate here is a con continen ental t tem emper erate e cl climate e influenced by both the mountains and the Mediterranean sea, 2) This climate allows our parcels to benefit from slightly warmer days than Côte d’Or with nice cool cool t tem emper eratur ures es at at ni night ght 3) We have a good

• od sun

sun exp exposur

• sure

e on our selected plots thanks to a v variet ety of

• f ex

exposi

• sition
• ns,

s, from ful ull Ea East st t to

• ful

ull West est ! ! 4) This climate is p s per erfect ect for this elegant gant and de and delicat ate grape variety. 5) High temperatures could cause over-ripeness of the grapes, that’s why the he vine neyar ard d ar are pl plant anted d at at be between n 280 0 and and 400 m 00 meters hi high gh

The Origins

2012 : FIRST PARCELS BOUGHT 1) In 2012, Maison Louis Latour started to buy uy land and in n the he Pi Pierres Dor

• rées A

ées Area ea 2) We started to buy mostly unpl nplant anted plot

• ts or

s or plot

• ts

s with th ol

• ld vines

es that needed to be replanted. 3) We were also very fortunate to fi find an an ol

• ld parcel

cel of

• f Pinot
• t Noi
• ir,

planted in 1970 on a ridge, this vineyards proudly overlooks the area from its perchet position of 400 00 met etres es. 4) We understood at this time that ot

• ther

er vine e grower

• wers in the area

were interested by the project and wanted to work with us to develop a Pi Pino not Noir pl plant antat ation n

Find & Buy

2012 : FIRST PARCELS BOUGHT 1) The year 2012 was an inten ense p se per eriod

• d of
• f resea

esearch ch for

• r plots

matching our diffe ffere rent cr criter erias 2) We wanted to find parcels with the type of cl clay and limest eston

• ne

e soils that we needed and an exp exposi

• sition
• n com

compatible e with great quality Pinot Noir 3) We wanted plots with slope pes and at and at al altitude de presenting a great po potent ntial al to grow Pinot Noir with the slow but sure increase of the temperature 4) 4) Land Land was as av avai ailabl able because of the difficulties of the local growers to value their work. 5) We also wanted to build good

• od si

sized ed block

• cks

s of

• f v

viney eyards s and avoi

• id the

e disp sper ersi sion

• n of
• f our
• ur vines ov

es over er a a too l

• o large

e area

• ea. This

is practical reason for the future management of the vineyards

The Origins

2012-2014 : UPROOTING AND REPLANTING 1) Converting has been possible thanks to the new Cot Cotea eaux ux Bour

• urgui

uignon

• ns appe

appellat ation. 2) This exp exper erimen ental r reg egul ulation

• n allowed us to plant 15% Pinot Noir on

the Domaine in Beaujolais, our

• ur g

grea eat do domai aine ne of 80 hectares makes us able to rea ealize e the p e proj

• ject

ect. 3) The qu qual ality o

• f t

the he pl plant antat ations ns determines the future success of the project 4) The bi bigge ggest pl plant antat ation pr n progr gram am launched at Maison Louis Latour since Valmoissine in the 80’s 5) Replanting is an ext extrem emel ely exp expen ensi sive e and long ng las asting ng process

Appellation Coteaux Bourguignons

2012-2014 : UPROOTING AND REPLANTING 1) Following several years of reflection the new ew Cot Cotea eaux ux Bour

• urgui

uignon

• ns

appellation was lau aunc nche hed i d in N n Novembe ber 201 011 2) This new appellation offers the freed eedom

• m t

to

• ex

explor

• re

e and associate different Burgundian terroirs and grape varieties in Burgundy 3) 3) Singl ngle v var arietal al or blended , the grapes used in the elaboration of Coteaux Bourguignons can be sour sourced ced f from

• m the

e en entire “ e “grea eat Burg rgundy“ y“ vi vineya yard rd. 4) Thanks to our bicentennial experience in the heart of burgundy, Maison Louis Latour has the opportunity to exp express ess throug

• ugh t

this wi s wine, e, hi his tradi aditional nal bu but inno nnovat ative vision n of Burgu gundy ndy wine nes

Pinot Noir Selection

2012-2014 : UPROOTING AND REPLANTING 1) We have decided to use a variet ety of

• f root
• otst

stock

• cks

s suited to soil characteristics: “Rip iparia ia" o " on t n the he de deepe per land and and "3 "3309 09" and " and "Gr Grav avesac ac" o " on dr n dryer land and, associated with the classic burgundian "16 161-49" " in n int ntermedi diat ate terrai ain. 2) We have used our Bur urgun undy exp exper ertise se to make the sel select ection

• n of
• f

the g e gen enet etics cs of

• f Pinot
• t N

Noi

• ir to be grafted to the rootstock

3) The result is a sel select ection

• n of
• f gen

enet etics cs from

• m ATV

TVB which were already used at Domaine Latour in Burgundy. 4) ATVB is our solution to avoid the using of clones, Today 99% of worldwide plantation are clonal (selected) plants. We are using Burgu gundy ndy “ “massa ssale” (fiel eld) sel select ection

• n from
• m ATV

TVB (Technical Association of Viticulture in Burgundy). 5) The resulting bun unch ches a es are sm e small, with var arying gr ng grai ain n size. 6) Due to its yout

• uth, our vineyard's is very well populated, fine

ne pl plant ants are much mor

• re q

e qua ualitative e than clones of the 1980s!

VIDEO

Plantation

LES PIERRES DOREES

Viticulture

2012-2014 : UPROOTING AND REPLANTING 1) We chose trellised d vine nes pl plant anted at d at 1 1.8m, our own variation of a system widely used in California and New Zealand, but also in Alsace or Saint-Emilion 2) The goal was to be m e mod

• der

ern, standard tractors replace straddle tractors, thereby both econ econom

• mica

cally ef effici cien ent and a also en so environ

• nmen

entally frien endly 3) The soil is worked with mechanical "inter ercep cep", 1 r row out

• w out of
• f 2 wi

with cov cover er cr crop

• p to limit erosition and favorise root competition

4) We work on sustai ainabl nable f far arming ng where inputs are reduced on a minimal dose and mechanization in the vineyard helps to better manage the vines: mechani hanical al de deleaf afing ng, pl ploughi ghing ng bet etween ween the r e rows

• ws...

5) In addition to re-implant the Pinot Noir in southern Beaujolais, we bring our exp exper ertise se on

• n t

the e Guy uyot

• t pr

pruni ning ng (tying, ng, managi anaging y ng yields ds) 6) The Pierres Dorées sector is a wine region that can be considered to be a trans ansition n between high yield and and a m a more qu qual alitat ative appr approac ach, this is the sa same e transi sition

• n a

as we s we op

• per

erated ed in t the e Ardèch èche vineyard in the late 70s

VIDEO

Working the soil

LES PIERRES DOREES

The Origins

2015 : FIRST HARVEST 1) The har harvest dat date is the sam ame as as in B n Burgu gundy ndy because we are furthe her s south bu h but hi highe gher in n al altitude de 2) 2) 100% 00% Hand and har harvested d with back basket, around 20 to 25 pickers 3) 3) Ver ery l low y

• w yiel

eld, the combination of a low targeted crop and juveniles vines 4) In aver erage e Alcoh cohol

• l con

conten ent is 1 s 12°Vol

• l and ac

acidi dity i is 5 5 g/ g/L L (total al acid idit ity). 5) These elements are expected to be relatively stable for the area.

VIDEO

First Harvest

LES PIERRES DOREES

Vinification

2015 : FIRST HARVEST 1) A new ew micr cro wi

• winer

ery was specially set up in our modern winery of Sav avigny gny- les es-Bea eaun une 2) We used the e latest est gen ener eration

• n of
• f p

pneum eumatic p c press ess for the first time on this vintage 2015 of Pinot Noir Les Pierres Dorées 3) The first vinification was made in bar barrels and t and tank anks, future vintages will certainly only be fermented and aged in stainless steel vats 4) 4) 5 day days of c cold f d ferment ntat ation, n, 1 1 pu push do h downs ns and 1 and 1 pu pumpi ping ng over a day a day 5) The bottling of our first vintage of Pinot Noir Pierres Dorées; June 2015

The Origins

2016 : LAUNCHING OF « LES PIERRES DORÉES » 1) 1) 12000 000 bo bottles have been produced on the first vintage 2) The price ce poi

• int i

is set abov

• ve

e the B e Bour

• urgog
• gne P

e Pinot

• t Noi
• ir, because of

the cost cost of

• f the

e viticul cultur ure e and because of the hi high qu gh qual ality of the wine 3) The number of target eted ed market ets i s is p s pur urposel

• sely limited

ed (France, Japan) 4) The press a ess and op

• pinion
• n lea

eader ers a s are ext e extrem emel ely impor

• rtant in the

launching of such an innovative product like this 5) A ca caref eful ul sel select ection

• n of
• f the d

e dist stribut ution

• n ch

channel els s is crucial for the creation of value

Packaging

2016 : LAUNCHING OF « LES PIERRES DORÉES »

Maps aps of the real borders of

• u
• ur p

plots

• ts

A fon

• nt w

t with th m mod

• der

ern f fea eatu tures es The classi ssic cal aligr graph aphic log

• goty
• type

e for the tradition look A speci ecific c neck ecklabel el to mark differentiation, classic on the font, modern on the structure A specific, classic but mode dern pape paper, mat and textured Te Technical al dat data a on the front label

Tasting

2016 : LAUNCHING OF « LES PIERRES DORÉES »

Brigh ght an and d inten ense e red colour with red-garnet

• lights. On the nose, we discover a go

gourmet et bl blen end d of f flower ers, red berries and soft spices. On the palet, it is crunchy, round an d and am d ampl ple. The Pinot Noir from the Pierres Dorées terroir

• ffers a wine with a gr

great eat f fres eshnes ess, underlined by concen entrat ated ed bl blac ack f fruits aromas with a super perb l b len engt gth.

The Future

2017 AND BEYOND 1) 1) In n 201 016, our production will be 60000 bo 0000 bottles against 12000 in 2015 2) The gr growth pl h plan an is highly scalable and our med edium um-ter erm g goa

• al i

is t s to

• reac

ach 1 h 120, 0,000 bo 000 bottles 3) We will ext exten end our

• ur target

et m market ets s each year 4) We are very happy about the e inter erest est of

• f t

the e jour

• urnalist

sts a s and

• pi

pini nion l n leade aders for this project, and hope to capitalize on this interest to grow

• w the p

e pub ublic a c awa waren eness ess of this product 5) The project has reached in 2016 a respectable level with 23 23 hect ectares es in p prop

• priet

ety and 7 7 hect ectares es in con contract ct 6) We intent to ta take the he leade adershi hip p of the Pi Pino not Noir m made ade i in n sout souther ern Bea eauj ujol

• lais

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