Martin Adams Codec CEO & Co-founder martin@codec.ai AI for - - PowerPoint PPT Presentation

▶

Sep 25, 2023 235 likes •416 views

Martin Adams Codec CEO & Co-founder martin@codec.ai AI for Content Marketing Monthly subscription to understand what content any audience wants Embracing an audience-first communications model Using content to drive

SLIDE 1

Martin Adams Codec CEO & Co-founder martin@codec.ai

SLIDE 2

AI for Content Marketing
Monthly subscription to

understand what content any audience wants

SLIDE 3

SLIDE 4

SLIDE 5

Embracing an ‘audience-first’ communications model
Using content to drive consideration and loyalty
Building control and intelligence away from agencies

“The new Interruption/Seek-out Asset model recognises consumer behaviour and helps us make better advertising and content”- Unilever

Influences Actions Consumer Journeys

Codec helps power ‘Seek-Out’ content by enriching the understanding of the personas at the heart of Unilever’s marketing investments

SLIDE 6

Codec is not an ad-tech, social listening or distribution focused tool: we understand personas ‘up-stream’ through our technology’s ability to understand 3rd party content

SLIDE 7

Winner of Best Artificial Intelligence Product in Marketing
Named Top 50 Disruptive Companies in the UK
Nominated as Best Artificial Intelligence Company in Europe

SLIDE 8

Topics Imagery Tone Platforms Influencers/ bloggers

Before your invest in making & distributing content

SLIDE 9

SLIDE 10

BRIDGING THE ‘LOCAL’ vs. ‘GLOBAL’ DIVIDE Reveal different localised content preferences-

SLIDE 11

BRAND AWARENESS

3x

brand uplift

CONTENT PERFORMANCE

3x

dwell time

engagement

2.5x

COST SAVING

2.5x

cheaper for strategic insight than an agency

SLIDE 12

SLIDE 13

Facial Testing etc.

SLIDE 14

SLIDE 15

The Problem of Technology

INNOVATIVE vs. SUSTAINABLE

SLIDE 16

Martin Adams Codec CEO & Co-founder martin@codec.ai