Marketplace T.R.U.S.T. Kip Morse President/CEO Central Ohio BBB
• BBB/Institute • Marketplace Trust • Assessment • Case Study
T.R.U.S.T. And Character A Personal Thing
A company’s most valuable asset is not something that can be bought or sold. It is TRUST – and it must be earned. T ransformation at the Top R einforce and Build U nite the Team S teer Performance T reasure People Enthusiastically Reinvest ! TRUST! The six TRUST! principles of Ethical Enterprising have been identified through hundreds of interviews, observations, and years of consulting experiences with small, medium and large organizations. The principles are based on the premise that an organization’s leaders are the caretakers of the culture. Culture is a constant; whether it is functional or dysfunctional is a direct result of leadership. To build a culture of TRUST! requires intentional, character-rich action on the part of leadership.
• Trust Assessment Case Study Heartland Bank
• Questions? • BBBBuildTrust.org
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