Marketplace Analytics and were growing Data-driven personalisation - - PowerPoint PPT Presentation

Datathon 2016

Marketplace Analytics

…and we’re growing

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Antony Ugoni Head of Marketplace Analytics - SEEK

Matching

SEEK identifies the need to become proactive in connecting candidates and hirers.

Data-driven personalisation at Seek

Candidates to Job Matching – Weekly Roundup

You’ve applied for a job, here’s more like it. Here are some market insights for you too The results prove effectiveness and space for ‘matching’.

4x 6x

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Antony Ugoni Head of Marketplace Analytics - SEEK

The Data

Datathon

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Antony Ugoni Head of Marketplace Analytics - SEEK

Visualising the Data

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Antony Ugoni Head of Marketplace Analytics - SEEK

Conceptual Schema

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Antony Ugoni Head of Marketplace Analytics - SEEK

Job Searches

Column Name Comments

user_id If the user is logged in it is the user_id of the user executing the search, else it is the “cookied” user session id . search_id Unique ID representing a single search. raw_location Location text entered into the location field on website location_id When raw location is populated the GeoName ID is looked up against http://www.geonames.org/. This field is only populated if the looked up of the raw_location is found in the Geoname List latitude When raw location is populated the Latitude is looked up against http://www.geonames.org/ This field is only populated if the looked up of the raw_location is found in the Geoname List longitude When raw location is populated the Longitude is looked up against http://www.geonames.org/ This field is only populated if the looked up of the raw_location is found in the Geoname List query Search term entered in the query field on the website mobile_user True / False value representing whether the search was conducted on a mobile device. created_at UTC Date time the search event record was written to Elastic Search

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Antony Ugoni Head of Marketplace Analytics - SEEK

Job Impressions

Column Name Comments

job_id The Unique ID of the Job to which the stats pertain. user_id If the user is logged in it is the user_id of the user executing the search, else it is the cookied user session id . session_id Cookied user session id. search_id The search_id from job_search from which this impression was created. search_ranking The ranked position of the Job in the search results page, starting from top to bottom. Numbering continues across pagination. mobile_user True / False value representing whether the search was conducted on a mobile device. created_at The UTC Date time when the job impression event record was written to Elastic Search

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Antony Ugoni Head of Marketplace Analytics - SEEK

Job Clicks

Column Name Comments

job_id The unique ID of the Job which the user clicked on to view additional information. user_id If the user is logged in it is the user_id of the user executing the search, else it is the cookied user session id . session_id Cookied user session id. search_id The search_id from job_search if the job was clicked from a search results page created_at The UTC Date time the click event record was written to Elastic Search

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Antony Ugoni Head of Marketplace Analytics - SEEK

Jobs Data

Column Name Comments

jobid The unique ID that represents a single job. Title The title of the job. raw_location The text description of the job’s location. location_id When raw location is populated the GeoName ID is looked up against http://www.geonames.org/ subclass The subclass id that the job is identified as belonging to salary_type The remuneration level that has been calculated for this job. All salaries have been annualised salary_min Minimum value of the Salary Range of the Job salary_max Maximum value of the Salary Range of the Job raw_job_type The job type of the job relating the amount of time the job requires Abstract A short description of the Job segment The market segment the job falls into. Values are 1 to 4 where 1 is low paid unskilled labour, 4 is high paid, high skilled careers.

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Antony Ugoni Head of Marketplace Analytics - SEEK

Job Classification

Column Name Comments

class_id UniqueID that identifies a class by which a job can be classified. class_description Description of the class by which a job can be classified. sub_class_id UniqueID that identifies a sub_class by which a job can be sub classified. A job is classified against

• nly one sub_class. A sub_class is related to only one class

Sub_class_description Description of the sub_class by which a job can be sub_classified

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Antony Ugoni Head of Marketplace Analytics - SEEK

Questions

Contacts aalessi@seek.com.au wharrison@seek.com.au emazloumi@seek.com.au

Datathon 2016