Marketing MADE@UF Samuel Putnam, Joe Baca, Matthew Daley, Barbara - - PowerPoint PPT Presentation

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Marketing MADE@UF Samuel Putnam, Joe Baca, Matthew Daley, Barbara - - PowerPoint PPT Presentation

Marketing MADE@UF Samuel Putnam, Joe Baca, Matthew Daley, Barbara Hood, Ariel Pomputius Introduction Mobile App Development Environment (MADE) @ UF provides students with the necessary equipment and training to develop mobile, virtual


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Marketing MADE@UF

Samuel Putnam, Joe Baca, Matthew Daley, Barbara Hood, Ariel Pomputius

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Introduction

 Mobile App Development Environment (MADE) @ UF provides students with the necessary equipment and training to develop mobile, virtual reality, and augmented reality applications.  Students register to use the space  Students can borrow circulating VR/AR equipment

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Problems

 The space is used by students as a more exclusive study space, not for development  The VR/AR equipment doesn’t circulate regularly  Some faculty are aware of the space, but many who teach relevant classes are not

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Marketing Plan

Focus on increasing user engagement through community involvement  Partnerships with faculty and student groups  Emails to faculty  Events and workshops that utilize the space  Update website and create newsletter

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Messages

 Faculty

 Benefit statement:

Made@UF: supporting research and exploration outside the classroom. Give your students free access to virtual and augmented reality technology in an open collaborative space.

 Students

 Benefit Statement:

Made@UF: Innovate @ your own pace. Students! Use your Gator 1 Card to check out and explore virtual reality technology in a collaborative space by yourself or with the GatorVR club

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Partnerships

 Ben Lok and “VR for the Social Good”  TRACE faculty and Marston internships  Gator VR Student group  V-Space

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Emails

 Targeted toward faculty and grad students invested in VR/AR research  Statements of support from partners

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Ben Lok, Ph.D. Professor Computer Science

 “The Made@UF laboratory is a valuable resource for classes and student groups that focus on emerging technologies. The Made@UF lab provides space, hardware, software, and support for the latest in Virtual Reality and Human-Computer Interaction and the GatorVR student group (who I faculty advise). This configuration and usability of Made@UF is unique in its ability to support the goals

  • f the classes and student group. The resulting

benefits include a dedicated space to create virtual experiences and to speed up the development of students learning and developing virtual reality applications”.

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Stephen Arce, PH.D. Lecturer Biomedical Engineering

 “I chose Made@UF because Marston is a common resource for all students, located centrally on campus, and the Made@UF space is visible to everyone passing through to a study in the bottom

  • floor. The space was also equipped with the tools I

needed to demonstrate the process of coding and compiling apps for mobile devices. In the future, I plan to focus the workshop on only a few students and do more one-on-one instruction with each student at their own workstation”.

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Alec Hoffman Gator VR VP

 “VR is one of those rare breakthroughs in that presents a clean slate of opportunity waiting to be

  • tapped. Thanks to the Made@UF program, UF

students have access to industry grade hardware that enables us to get an invaluable head start in an industry that didn’t exist just a few years ago. I am immensely grateful for Made@UF’s investment in us students, and it has been a great help in Gator VR’s efforts to grow a VR community here at UF”.

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Email Stats

 3 promotional emails were sent to 90 different people  49 opened the email  5 clicked on the links within the email

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Events and Workshops

 2 open house events

 Faculty and grad students  Undergraduate students

 4 workshops on using the software available in the MADE@UF space  Swag and coffee at events

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Stats on Open Houses Faculty & Graduate Student Coffee & VR: 7 Undergraduate VR Open House: 40

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Evaluation

How we are measuring success

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Updated Website and Newsletter

  • Cleaned up website
  • Added Google Analytics to website
  • 39 newsletter subscribers since launch at beginning of Fall 2017
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Evaluation

 4 workshops

 75 participants  Events shared on FB and Twitter through Library and GatorVR accounts

 Oculus Rift Circ Counts

 Spring 2017 - 78  Fall 2017 as of 11/14 - 81

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Proposed Evaluation

 Evaluation is planned for the future to

 Track circulation/reservations of the space and equipment  Reservations of Equipment and space  Track faculty involvement  Newsletter subscriptions

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Lessons Learned

What we are taking away

  • Partnerships are key
  • Activity = excitement
  • Assessment at all stages
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The Team

Joe Baca, Nancy Dowd, Barbara Hood, Matthew Daley, Samuel Putnam Not Pictured: Ariel Pomputius Questions? Email srputnam@ufl.edu