SLIDE 1
cloudconnect
About Me
- adam@adamcgross.com
- Worked at:
- cloudconnect.com, Dropbox, salesforce.com, Grand Central,
Personify, SRI
- Investor / advisor:
- Heroku, Pantheon, Streak, RingDNA, GetSatisfaction,
Marketing For (and cloudconnect from) Developers About Me - - PowerPoint PPT Presentation
Marketing For (and cloudconnect from) Developers About Me - - PowerPoint PPT Presentation
Marketing For (and cloudconnect from) Developers About Me adam@adamcgross.com Worked at: cloudconnect.com, Dropbox, salesforce.com, Grand Central, Personify, SRI Investor / advisor: Heroku, Pantheon, Streak, RingDNA,
SLIDE 2
SLIDE 3
cloudconnect
What do you mean by “marketing”?
Top Down Positioning, Pricing, PR, sales enablement, etc Bottoms Up Growth hacking, adoption, conversion, funnel
SLIDE 4
cloudconnect
What do you mean by “developer marketing?”
- Online communities
- User generated content
- Content marketing
- Bottoms up adoption
Even in 1984, we had...
SLIDE 5
cloudconnect
What do you mean by “developer marketing?”
“In the future, everyone will be a developer for 15 minutes.”
The future of all marketing is developer marketing
SLIDE 6
cloudconnect
Here are Seven of Them
SLIDE 7
cloudconnect
#1 - Grand Unified Theory of Marketing
Emotive Strategic You
SLIDE 8
cloudconnect
#1 - Grand Unified Theory of Marketing
Emotive Strategic You
SLIDE 9
cloudconnect
#2 - Industry Transformation Narrative
Mainframe Platform Client/Server Platform
1980 1990 2000
On Demand Platform
COBOL, C, UNIX, Mainframes SAP, Siebel, PeopleSoft, Oracle Salesforce.com, Amazon.com, eBay Build Buy Subscribe
SLIDE 10
cloudconnect
#2 - Industry Transformation Narrative
“The Internet changes everything.”
SLIDE 11
cloudconnect
#3 - Differentiation
“Its better to be different than it is to be right.”
SLIDE 12
cloudconnect
#4 - Ingredient Branding
- Mouse
- Pause Button
- Virtual machine
- Multi-tenancy
- Dyno
- PaaS
SLIDE 13
cloudconnect
#5 - Leveraged Acquisition
SLIDE 14
cloudconnect
#6 - Repeat
“Repetition is the soul of modernity”
SLIDE 15
cloudconnect
#7: PR APIs
- Controversy
- Acquisition
- Financial / Funding (IPO, quarterly results)
- Partnership
- Product Launch
- Hiring
- Metrics
SLIDE 16
cloudconnect
Recap
- #1 - GUT
- #2 - Industry Narrative
- #3 - Differentiation
- #4 - Ingredient Branding
- #5 - Leveraged Acquisition
- #6 - Repeat
- #7 - PR APIs
SLIDE 17