Marketing For (and cloudconnect from) Developers About Me - PowerPoint PPT Presentation

Sep 29, 2023 •386 likes •569 views

Marketing For (and cloudconnect from) Developers About Me adam@adamcgross.com Worked at: cloudconnect.com, Dropbox, salesforce.com, Grand Central, Personify, SRI Investor / advisor: Heroku, Pantheon, Streak, RingDNA,

Marketing For (and cloudconnect from) Developers
About Me • adam@adamcgross.com • Worked at: • cloudconnect.com, Dropbox, salesforce.com, Grand Central, Personify, SRI • Investor / advisor: • Heroku, Pantheon, Streak, RingDNA, GetSatisfaction, attachments.me and others cloudconnect
What do you mean by “marketing”? Top Down Positioning, Pricing, PR, sales enablement, etc Bottoms Up Growth hacking, adoption, conversion, funnel cloudconnect
What do you mean by “developer marketing?” Even in 1984, we had... • Online communities • User generated content • Content marketing • Bottoms up adoption cloudconnect
What do you mean by “developer marketing?” “In the future, everyone will be a developer for 15 minutes.” The future of all marketing is developer marketing cloudconnect
Here are Seven of Them cloudconnect
#1 - Grand Unified Theory of Marketing Emotive Strategic You cloudconnect
#1 - Grand Unified Theory of Marketing Emotive Strategic You cloudconnect
#2 - Industry Transformation Narrative Client/Server Mainframe On Demand Platform Platform Platform Buy Subscribe Build 2000 1980 1990 COBOL, C, UNIX, SAP, Siebel, Salesforce.com, Mainframes PeopleSoft, Oracle Amazon.com, eBay cloudconnect
#2 - Industry Transformation Narrative “The Internet changes everything.” cloudconnect
#3 - Differentiation “Its better to be different than it is to be right.” cloudconnect
#4 - Ingredient Branding - Mouse - Pause Button - Virtual machine - Multi-tenancy - Dyno - PaaS cloudconnect
#5 - Leveraged Acquisition cloudconnect
#6 - Repeat “Repetition is the soul of modernity” cloudconnect
#7: PR APIs • Controversy • Acquisition • Financial / Funding (IPO, quarterly results) • Partnership • Product Launch • Hiring • Metrics cloudconnect
Recap • #1 - GUT • #2 - Industry Narrative • #3 - Differentiation • #4 - Ingredient Branding • #5 - Leveraged Acquisition • #6 - Repeat • #7 - PR APIs cloudconnect
Thanks! cloudconnect adam@adamcgross.com

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