Marketing and Style Guide Achieved a certified Green Star rating? - - PowerPoint PPT Presentation

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Mar 08, 2024 197 likes •461 views

Green Star Marketing and Style Guide Achieved a certified Green Star rating? Shout it from the rooftops! Congratulations, your project is now the proud bearer of a Green Star certified rating! Why celebrate your certified Green Star rating?

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Green Star

Marketing and Style Guide

Achieved a certified Green Star rating?

Shout it from the rooftops!

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Congratulations, your project is now the proud bearer of a Green Star certified rating!

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Why celebrate your certified Green Star rating?

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What can you do to spread the word about your certified Green Star rating?

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What to expect from the GBCA in recognition of your certified Green Star project:

Certificate
Green Star certification trade mark logo
Green Star plaque
Project directory

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Green Star certificate

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Green Star certification trade mark logo

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Green Star plaque

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Communicating your certified Green Star rating via the GBCA’s networks:

Social media
Media release
Internal communication
Digital marketing collateral
Living Green Star
Other

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What can you do to help promote your certified Green Star project?

Imagery
GBCA Site Tours
International exposure
Case studies
Other

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Green Star Certified trade mark logo rules

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When can I use the Green Star certification trade mark logo?

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Green Star logo

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Examples of Green Star certification announcement on a website and using the Green Star certification trade mark logo

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Other approaches to Green Star certification

Marketing a Green Star Design Review rating
Marketing the Volume approach to certification
Marketing the Portfolio approach to certification

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Describing your Green Star certified rating in text

The number of Green Stars
Non-numerical equivalent

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Unpacking your certified Green Star rating

Rating tool by rating tool

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Green Star – Communities

Precinct planning and development

Green Star rating scale: 4 Star – Australian Best Practice 5 Star – Australian Excellence 6 Star – World Leadership

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Green Star – Design & As Built

Building design and construction

Green Star rating scale: 4 Star – Australian Best Practice 5 Star – Australian Excellence 6 Star – World Leadership

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Green Star – Interiors

Fitout design and construction

Green Star rating scale: 4 Star – Australian Best Practice 5 Star – Australian Excellence 6 Star – World Leadership

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Green Star – Performance

Building operations and maintenance

Green Star rating scale: 0 Star – Assessed 1 Star – Minimum Practice 2 Star – Average Practice 3 Star – Good Practice 4 Star – Australian Best Practice 5 Star – Australian Excellence 6 Star – World Leadership

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