MARKET SURVEY General considerations The Romanian market of derma- - PowerPoint PPT Presentation

Nov 05, 2022 •319 likes •386 views

THE ROMANIAN SOAP MARKET SURVEY General considerations The Romanian market of derma- cosmetics is estimated at 30 million EUR. The soap market in Romania is dominated by the big multinationals, such as LOreal , Beiersdorf or

THE ROMANIAN SOAP MARKET SURVEY
General considerations The Romanian market of derma- cosmetics is estimated at 30 million EUR. The soap market in Romania is dominated by the big multinationals, such as L’Oreal , Beiersdorf or Procter&Gamble. The multinational companies hold 85% of the market, in terms of volume, while the Romanian producers (such as Farmec, Elmiplant) have a share of 15%. The last years has favoured the local producers that offer cheaper products and characterised by a good quality - price relation.
The sales of cosmetics and personal care products (in thousand EUR) in Romania in 2016 Product 2016 Soap 289 Bath products 52.9 Shampoo 98 Conditioner 8.7 Deodorants 52.9 Fragrances 215 Hair dye 47.1 Makeup 29.5 Nail lacquer 13.7 Shaving preparations 6.7
Brands The 3 main brands on the Romanian market: Brand Company Dove Unilever South Central Europe Fa Henkel Romania Nivea Bath Care Beiersdorf Romania
Pri rices: 1.5 RON- 15 RON Dove Beauty Cream Bar Soap, 100 g: 4.18 RON
Retail: Retail of soap in Romania in 2016 Supermarkets & Private businesses hypermarkets Commercial centers (incl duty- Specialised stores free) Non-stop stores Pharmacies Others

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