MARKET Steve Williams MY STORY THE LGBTQIA+ COMMUNITY Lesbian - PowerPoint PPT Presentation

Jan 27, 2024 •246 likes •384 views

ATTRACTING THE LGBTQIA+ MARKET Steve Williams MY STORY THE LGBTQIA+ COMMUNITY Lesbian Gay Bisexual Transgender Queer Intersex Asexual Plus WHY POINT #1 WHY POINT #2 5.1% of New Yorkers identify as LGBT vs.

ATTRACTING THE LGBTQIA+ MARKET Steve Williams
MY STORY
THE LGBTQIA+ COMMUNITY ➤ Lesbian ➤ Gay ➤ Bisexual ➤ Transgender ➤ Queer ➤ Intersex ➤ Asexual ➤ Plus
WHY POINT #1
WHY POINT #2 ➤ 5.1% of New Yorkers identify as LGBT vs. 4.5% in the USA* ➤ Gay Men in the US earn on average 10% more than their straight counterparts (Harvard Business Review, 2017) ➤ There is ~1.4 million LGBT business owners in the US ➤ 5.1% of LGBT Individuals in NY have children* ➤ 3 million expected to participate in World Pride NYC *(UCLA, 2017)
SURVEY ON LGBTQIA+ FRIENDLINESS ➤ Recommendations from family and friends 78% ➤ Look out for rainbow flag 47% ➤ General Travel Websites 45% ➤ Gay travel resources 38% ➤ LGBT travel resources 21% ➤ Don’t research LGBT friendliness 12%
HOW #1 - SIGNAL YOU ARE INCLUSIVE
HOW #2 - DON’T MAKE ASSUMPTIONS
HOW #3 - PROVIDE A GREAT EXPERIENCE
WORLD PRIDE NYC June 2019
THANK YOU "With great power, comes great responsibility” Steve Williams QUESTIONS? Steve@ExperienceChampions.com ExperienceChampions experience_champions

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