March 2014 TOPIC: FTP Data An Important Player In Your Game Plan of - - PowerPoint PPT Presentation

March 2014

TOPIC:

FTP Data —An Important Player In Your Game Plan of Growing Membership

The ASCE Membership Champions Program

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ASCE Membership Champions Program

Today’s Trainers

 Anne O’Donnell, CAE  Cooks up new ideas  Listens to the pulse of

volunteers

 Program Manager,

Membership Champions Program

 Dan Wilson, Aff.M.ASCE  Researcher extraordinaire  FTP Interpreter  Market Research Analyst

The HUDDLE-March 2014

ASCE Membership Champions Program

Game Plan for Today

• 1. Part One: What is the FTP

 FTP Account Holder vs. Targeted

Account holder vs. One-time use Request

 Protocol

 Updating the FTP Account  Troubleshooting/Updating Records

• 2. Part Two: The Strategy

 Understanding the FTP data

fields

 Sort and extract to

communicate to your target audience

The HUDDLE-March 2014

Dan Wilson

Market Research Analyst

 Why use FTP Membership Data  How to obtain FTP Membership

Data

 How to use FTP Membership

Data How else can we be of service?

• dwilson@asce.org
• Call Dan at 703-295-6121

Extraordinaire

The HUDDLE-March 2014 ASCE Membership Champions Program

The HUDDLE March 2014

Part One: What is the FTP

ASCE Membership Champions Program

Why Use FTP Data

What it Means

• FTP (File Transfer Protocol): a way to

transfer files over the internet

What You Get

• Section/Branch data like date joined,

member grade, email address, Institute affiliation, contact information, etc.

Why It’s Important

• Communication with, and information on,

various groups within your Section/Branch

The HUDDLE-March 2014

ASCE Membership Champions Program

Protocol/Account Types

There are different types of access available depending on the needs of the member.

FTP access

• Access full membership listing anytime
• Sort by columns based on your needs
• All columns included

Targeted access

• Specify information desired (e.g. new members in

the past month)

• Listing delivered electronically on a pre-

determined basis (usually monthly)

One-time Use

• Information is only needed for a one-time
• ccurrence (e.g. mailing)
• Can be targeted
• Listing delivered via a secure link

Rules vary slightly based on access type (FTP vs. Targeted vs. One-time use), but generally state:

• Information is the sole property of ASCE
• Only use the information for typical ASCE

business

• Do not use the ASCE logo for unofficial/

inappropriate business

• Do not use membership data older than 30

days

• Only the person who completed the

indemnification form can use the information

The HUDDLE-March 2014

LIVE DEMO

Where to Find the Online Forms

Season-Stats web page

www.asce.org/Champions

Obtaining FTP Account Access

www.asce.org/Champions

Member realizes benefits of having a detailed membership list Member accesses sign-up web page (link above) Member selects appropriate sign- up option

If only I could get a listing of members in my Section/Branch

Member completes and submits appropriate “Rules for Member Data Use” form When “Submit” is clicked, form goes to ASCE headquarters Member is given access to their data electronically within two weeks The HUDDLE-March 2014 ASCE Membership Champions Program

The HUDDLE-March 2014 ASCE Membership Champions Program

Accessing Your FTP Data

Once you receive your FTP access info, you can typically put it into your web browser to access the data.

If you are having trouble accessing your data through your Internet browser, you can use a free FTP client like FileZilla (https://filezilla-project.org/). Once you hit Enter, you are taken to a web page with your files. Simply click on the file to Open/Save. Simply click the “Download FileZilla Client” link and follow the on-screen instructions.

The HUDDLE-March 2014 ASCE Membership Champions Program

Updating Member Demographic Information

Have You Received a Bounce Back When Trying to Reach a Member?

If you receive feedback from members related to record keeping such as…

• Address Information
• Email addresses
• Section affiliation

…then contact:

MEMREC@ASCE.ORG

The HUDDLE March 2014

Part Two: The Strategy

Defining the Data fields

 Looking for data field definitions?

Check the FTP Handbook for Database Use

 Looking for ways to use the data  Looking for instructions on how to

sort the data to get the member segments you want

LIVE DEMO

Tell Me What I Need To Know

A Brief Tour of The FTP Handbook

The HUDDLE-March 2 ASCE Membership Champions Progr

Strategies Up Close

FTP Membership Data is a detailed listing

• f all members in your Section/Branch.

Ways to Engage Members

 Welcome new members  Celebrate and engage Life Members  Engage Younger Members  Promote Section membership  Promote Institute membership

Let’s hear from you!

• 1. Champions Page

Tour-LIVE DEMO

http://www.asce.org/Champions

• 2. E-Workbook

LIVE DEMO

3. FTP Handbook for

Database Use

Let’s hear from you!

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The Plays Learned Today

• What FTP means, why it’s important, and how to use it
• The differences between each FTP account, the protocol & troubleshooting

tips

• How to update the FTP Account
• Gained a better understanding of how to use the FTP data fields to get

particular groups of members in order to communicate with them.

• Identified why it’s important to step up the communication with certain groups
• f members as well as having a strategy behind it.

The HUDDLE-March 2014 ASCE Membership Champions Program

Thank you for your time!