Mandy Reed Director, Operations MedNow GLHC Summit What is MedNow? - PowerPoint PPT Presentation

Mandy Reed Director, Operations MedNow GLHC Summit

What is MedNow? Direct to Consumer • 24/7/365 • Save Time & Money • Easy Access Specialty Care • Opening up Access • Keeping Care Local

Why? Volume Transitioning from Volume based to Value Value

Differentiators Part of Electronic 24/7/365 Enhanced Medical Integrated Appointment Medical Video Patient Assistant Health Time Selection Record Capability Experience Support System Integration Program Goals » Open Up Access » Keep Care Local and Convenient » Lower the Cost of Care

MedNow Numbers 13,172 DTC Encounters 7,860 Specialty Encounters 90 Avoided Inpatient Transfers 4,461 Avoided UC & ED Visits 3,581 New Patients to Primary Care MedNow is in: 34 Specialty Areas 90+ Use Cases 12 Hospitals

Consumer Engagement 58% Increase to direct to consumer visits since launching the digital marketing campaign How? Social Media Paid Search E-Mail Marketing Website Provider Blog

Driving Exceptional Value $400 $370* $350 $300 $250 Excessive $200 test 5-hour $150* Visit $150 20% need Follow-up $100* $100 40 min. wait 3 hour visit 3 hour visit $45 $50 $25 Time to appt Waiting 3 weeks @ home $0 ER Urgent Care Office Visit Video Visit eVisit

Direct to Consumer Primary Care Symptoms  Allergies  Pink eye  Back Pain  Rash/hives  Bites & stings  Sinus infection  Cough, cold & flu  Sore throat  Diarrhea  Sprains & Strains  Ear ache  Smoking cessation  Fever  Urinary problems  Headache  Women’s Health issues  Heart burn

Access Primary Care Increased Urgent Care access to: 24/7 ED Low Acuity Primary Care

Where would you go? Where patients would have sought care if MedNow was not available Emergency Department Urgent Care Center Primary Care Office Would not have received care Other 0 200 400 600 800 1000 1200 1400 1600

Specialty MedNow  Behavioral Health  Cardiology ED  Infectious Disease Care Settings  Oncology Inpatient  Pediatrics  Pulmonary Outpatient  Sleep  Vascular Home  Wound Care  90+ Use Cases

Patient Lives in Marquette, MI Total Time: Patient's Household Income is $37,355 14.5 Hours Patient's 6 Hours & 34 Minutes - Appointment is with Patient Travels to Specialist in Grand Ludington (if traffic, Rapids, MI construction, or Current State weather allow) Patient Costs Patient Must Take Time Off of Work to Food Expense: $16.00 10 Minutes -Patient Attend Appointment Leaves Office and Total Gas Expense: $434.16 Returns to Vehicle Wages Lost: $161.64 6 Hours & 34 Minutes - Total Patient Costs Patient travels to 15 Minutes -Patient Grand Rapids (if traffic, Excluding Any Medical Meets with construction, or Expenses: weather allow) Specialist $611.80 Patient Locates Correct Parking 15 Minutes -Patient Ramp of Specialist's Waits in Exam Room Facility 10 Minutes -Patient 20 Minutes -Patient Parks and Locates Waits in Waiting Building Elevator Room 10 Minutes -Patient Walks to Specialist's Office

Patient Lives in Marquette, MI Patient's Total Time: Household 0.7 Hours Income is $37,355 5 Minutes -Patient IRS Mileage Rate Future State Travels Home of .54 a Mile Patient Costs Food Expense: N/A 5 Minutes -Patient Total Gas Expense: $1.43 Patient's Leaves Office and Appointment in Wages Lost: $12.57 Returns to Marquette Vehicle Total Patient Costs Excluding Any Medical 15 Minutes - Patient Must Take Expenses: Specialist Meets Time Off Work to with Patient via Attend $14.00 Telehealth Appointment 5 Minutes -Patient 2 Minutes -Patient Travels to Waits in Exam Marquette Room Location 5 Minutes -Patient 5 Minutes -Patient Waits in Waiting Parks and Locates Room Specialist's Office

Advocacy Each of the bills listed below has either been recently introduced or noted as a potential addition to the CHIP reauthorization; all are designed to improve acceptance and access to telehealth services.  CHRONIC Care Act (S. 870)  CONNECT for Health Act (S. 1016)  Medicare Part B Improvement Act (H.R. 3178)  Telehealth Enhancement Act (H.R. 3360)  Evidence-Based Telehealth Expansion Act (H.R. 3482)

77% of Americans own a smartphone

90% of the world’s population will have a smartphone by 2020

80% of patients report being comfortable communicating with physicians via text, email or video

Spectrum Health Overview

Impact Improved Access to care Decreasing Cost of Care • Decreased ED/UC utilization • Avoidable transfers Provider and Patient Satisfaction

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Prescription/ ABX Metrics

Provider Satisfaction

Patient Satisfaction