The Time to EXPORT is Now Malaysia External Trade Development Corporation The National Export Promotion Organisation of Malaysia
Contents 1. About MATRADE and its Services • Export Promotion • Exporters Development Programmes • Trade & Market Intelligence • Trade Advisory & MATRADE’s Facilities 2. Malaysia’s Trade Performance
The Time to EXPORT is Now ABOUT MATRADE & ITS SERVICES
Who We Are MATRADE is the National Trade Promotion Agency in Malaysia, under the Ministry of International Trade and Industry (MITI). We are tasked to promote Malaysian products and services overseas. VISION “Malaysia A Globally Competitive Trading Nation” MISSION “Promoting Malaysia’s Enterprises To The World”
Regional Offices 5 Offices across Peninsular Malaysia and Borneo Kota Kinabalu (Sabah) Eastern Regional Office Northern Regional (Kuala Terengganu) Office (Penang) Kuching (Sarawak) Southern Regional Office (Johor)
Global Network Tashkent Los Angeles 1 24 New York Budapest 2 25 Miami Kiev 3 26 Jeddah Mexico City 4 27 Santiago Chennai 5 28 14 15 Yangon Sao Paulo 29 6 13 26 10 8 Buenos Aires Guangzhou 30 11 25 7 24 43 12 23 42 The Hague Shanghai 8 31 16 33 2 34 Chengdu Lagos 42 9 32 1 32 31 London Beijing 41 33 10 3 17 30 Seoul Paris 20 21 11 34 40 27 39 Milan Bangkok 43 12 35 4 22 29 38 Frankfurt Ho Chi Minh City 35 36 13 36 28 37 Hanoi Moscow 14 37 9 18 Warsaw Manila 38 15 46 Taipei Istanbul 39 16 44 Cairo Hong Kong 17 40 Osaka Nairobi 41 18 19 Tokyo Johannesburg 19 42 45 Doha Phnom Penh 43 20 6 5 Jakarta Dubai 21 44 7 Mumbai Melbourne 45 22 Medan Almaty 46 23 34 Trade Offices 12 Marketing Offices
Core Functions Exporters Trade Export Trade Development & Promotion Advisory Market Intelligence Customised Trade Fairs Comprehensive Programme BIC INSP Advisory Services Market Info eTRADE for exporters EAM Export Seminars & TIM Opportunities Workshop Local & 04 01 02 03 Mobile App overseas events Portal
Trade Fairs Showcasing Malaysia’s quality products and capabilities through local and international trade events Medical & Construction & Food & Beverage General Pharmaceutical Building Materials The 125th Canton Fair, China Gulfood, UAE Arab Health 2019, UAE Worldbex, Philippines 1-5 May 17-21 Feb 28-31 Jan 13-17 Mar FOODEX, Japan MEDICA Düsseldorf, Germany The 16th China-ASEAN Expo BIG 5 Show Dubai 2019, UAE 5-8 Mar 18-21 Nov (CAEXPO), China 26-29 Nov 20-23 Sep MIHAS, Malaysia 3-6 Apr Chemicals & Chemical Machinery & Electrical & Electronics ANUGA, Germany Products Equipment 5-9 Oct K 2019, Germany International SEMICON West 2019, USA 16-23 Oct Transformation Asia Pacific 9-11 July Note: (ITAP), Singapore Signature Trade Fair 22-24 Oct Automotive Lifestyle Oil & Gas Aerospace World of Private Label Offshore Technology Automechanika Shanghai, China Aeromart Nagoya, Japan (PLMA), Netherland Conference (OTC), USA 27-30 Nov 24-26 Sept 21-22 May 6-9 May 9
International Sourcing Programme (INSP) Bringing foreign buyers to Malaysia to meet Malaysian companies Aerospace Green Technology Food & Beverage International Greentech & Eco Langkawi International Maritime and MIHAS, Malaysia Products Exhibition (IGEM), Malaysia Aerospace Exhibition (LIMA), Malaysia 2 Apr 9-10 Oct 27-28 Mar Medical & Pharmaceutical Lifestyle E&E APHM International Healthcare SEMICON SEA, Malaysia MIFF & EFE, Malaysia Conference and Exhibition, Malaysia 7 – 9 May 9 Mar 18 Nov Oil & Gas Oil & Gas Asia (OGA), Malaysia 18-20 June 10
Export Acceleration Mission (EAM) Bringing Malaysian companies abroad to explore opportunities and meet potential partners Machinery & Equipment Machinery Maritime General EAM to Russia EAM in conjunction with EAM on Maritime Industry EAM to South Sulawesi 22-26 July Hannover Fair, Germany to Oman 9-11 Apr 1-5 Apr July EAM to Kazakhstan, EAM to Cambodia Uzbekistan & Tajikistan 17-20 Sept Apr Oil & Gas Automotive EAM to Turkey EAM to New Zealand 23-27 Sept And Fiji EAM in conjunction with Abu Dhabi International EAM on Automotive Industry to 24-28 June Petroleum Exhibition & Conference (ADIPEC) Vietnam 11-14 Nov May EAM to Philippines EAM to Myanmar 19-22 Nov 16-18 July EAM on Oil, Gas & Energy to Ghana & Nigeria August Services Aerospace Chemicals & Chemical Products EAM in conjunction with Tokyo Game Show EAM on Aerospace in 20-23 Sept conjunction with Paris Airshow EAM on Chemicals & Chemical Products to India 17-23 Jun & Bangladesh EAM in conjunction with GITEX July 11 6-10 Oct
Customised Programmes Going Exports (Go-Ex) Mid-Tier Companies BWYEDP Development Programme Customised A 3-year hand-holding programme for SMEs Customised programme to venture into programme for Mid- international market Tier companies to Creating competitive & expand and increase sustainable export earnings To SMEs Bumiputera , contribution to total Women & 23 % exports to Youth exporters in 2020 12
Customised Programmes – cont. Large Corporation – SME BEST Exporters Partnership Programme Programme to Comprehensive boost Malaysia’s Development services sectors Programme to boost export capabilities through partnerships between Large Corporations and SME services providers 13
Exporters Training Programmes Seminars & Workshop Export Day Serve to guide potential & existing Serve to inform local companies development exporters on the the latest export opportunities business opportunities & in around the world , strategies to win international markets. global market demands , current issues in international trade , MATRADE’s services to Malaysian ONLINE MARKET TRADE companies as well as MATRADE’s LEARNING ACCESS DOCUMENTATION programmes. Youth Export Day Export Day POLICY BRANDING MARKETING 14
Success Stories of Malaysian Companies Mid-Tier Companies Going Exports (Go-Ex) eTRADE Development Programme
MATRADE Mobile App Dissemination of vital trade information to Malaysian exporters through MATRADE’s mobile app Market Alerts Trade Leads Product/Market Studies
MATRADE’s Portal (www.matrade.gov.my) EXPORTERS SUCCESS MALAYSIA’S EXPORTERS EXPORTERS GUIDE STORIES e-DIRECTORY Total Top 10 Foreign Countries Visitors 2.3 Million 1. United States 95,875 2. India 89,109 3. Singapore 63,815 Visitors 4. *2016 China 39,569 5. Japan 30,332 18 Million 6. United Kingdom 29,371 7. Indonesia 25,678 8. Australia 24,421 Page Views 9. Philippines 23,111 *2016 10. Thailand 19,226
Other Facilities MALAYSIA EXPORT EXHIBITION CENTRE (MEEC) TRADE MUSEUM One-stop center for foreign buyers to source for Malaysian products & services Showcase of Trade Evolution 500 exhibitors 7,000 visitors • • in Malaysia annually 30 industry •
The Time to EXPORT is Now MALAYSIA’S TRADE PERFORMANCE
Trade drives the Malaysian economy 1970’s 1990’s 2018 TOTAL TRADE: TOTAL TRADE: TOTAL TRADE: RM 9.45 billion RM 158.76 billion RM 1.876 trillion Source: Department of Statistics Malaysia (DOSM)
Malaysia’s Trade Performance in 2018 1 Trade ↑5.9% (y -o- y), exports ↑6.8% & imports ↑4.9%, positive growth amid high base effect in 2017 2 Trade balance grew by 22.3% to RM120.52 bil, surpassed RM100 billion, the highest level in 7 years TRADE TRADE EXPORTS IMPORTS BALANCE RM1.876 RM998.28 RM877.76 RM120.52 billion billion trillion billion 22.3% 5.9% 6.8% 4.9% 1 2 3 Positive Exports Trade balance growth close to surpassed amid high base RM1 trillion RM100 billion, effect in 2017 mark the highest level in 7 years
Malaysia’s Overall T Malaysia’s Trade Performance 2000 - 2018 Trade maintained an upward growth momentum with trade surplus recorded for over two decades (since Nov 1997) RM BIL Trade ↑5.9% 2,000 RM1,876.04 bil 1,800 1,600 1,400 1,200 ↑ 6.8% Exports RM998.28 bil 1,000 800 Imports ↑4.9% 600 RM877.76 bil 400 Trade Balance ↑ 22.3% 200 RM120.52 bil - 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Performance of Key Markets Top 5 key markets accounted for over 50% share of total trade, exports & imports MAJOR TRADING PARTNERS IN 2018 (SHARE %) REST OF SINGAPORE USA JAPAN THAILAND CHINA THE WORLD 16.7 % 12.9 % 8.3 % 7.1 % 5.6 % 49.4 % MAJOR EXPORT MARKETS IN 2018 MAJOR IMPORT ORIGIN IN 2018 (SHARE %) (SHARE %) SINGAPORE USA JAPAN SINGAPORE USA TAIWAN JAPAN CHINA HONG KONG CHINA 13.9 % 6.9 % 19.9 % 11.7 % 13.9 % 7.5 % 7.4 % 7.2 % 9.1 % 7.2 % Source: Department of Statistics Malaysia (DOSM) 23
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