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Making the Pitch: NBC Asian America Media Training
May 10, 2016
HOUSEKEEPING
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Making the Pitch: NBC Asian America Media Training May 10, 2016 - - PowerPoint PPT Presentation
Making the Pitch: NBC Asian America Media Training May 10, 2016 - - PowerPoint PPT Presentation
Making the Pitch: NBC Asian America Media Training May 10, 2016 HOUSEKEEPING | 2 Making the Pitch: NBC Asian America AAPCHO Member-Only Media Training SUBMITTING QUESTIONS If you have any questions, please click the
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SUBMITTING QUESTIONS
- If you have any questions, please click the button.
- You can also submit questions by typing them into the
“Questions” field on your Control Panel.
- We will address your question during the Q&A at the end.
- Slides and recording will be emailed to registered
attendees after the webinar.
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SPEAKERS
Traci G. Lee Digital Editorial Manager, NBC Asian America Charles Lam Deputy Editor, NBC Asian America
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MEDIA TRAINING
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Pitching with a “peg”
Is there something happening in the news that makes your study/statement/project relevant?
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The three “E’s”
- EARLY
○ Do you have a campaign you’re launching? Let us know beforehand! ○ Is there an anticipated event you plan to respond to? Get your responses ready!
- EMBARGOED
○ Is there a study/report you conducted that you can release to us early?
- EXCLUSIVE
○ “Exclusive” can be a magical word -- is there someone you can offer for an interview? An event occurring you can give us access to before any other news org?
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The three “E’s”
- EARLY
○ Do you have a campaign you’re launching? Let us know beforehand! ○ Is there an anticipated event you plan to respond to? Get your responses ready!
- EMBARGOED
○ Is there a study/report you conducted that you can release to us early?
- EXCLUSIVE
○ “Exclusive” can be a magical word -- is there someone you can offer for an interview? An event occurring you can give us access to before any other news org?
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The three “E’s”
- EARLY
○ Do you have a campaign you’re launching? Let us know beforehand! ○ Is there an anticipated event you plan to respond to? Get your responses ready!
- EMBARGOED
○ Is there a study/report you conducted that you can release to us early?
- EXCLUSIVE
○ “Exclusive” can be a magical word -- is there someone you can offer for an interview? An event occurring you can give us access to before any other news org?
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The three “E’s”
- EARLY
○ Do you have a campaign you’re launching? Let us know beforehand! ○ Is there an anticipated event you plan to respond to? Get your responses ready!
- EMBARGOED
○ Is there a study/report you conducted that you can release to us early?
- EXCLUSIVE
○ “Exclusive” can be a magical word -- is there someone you can offer for an interview? An event occurring you can give us access to before any other news org?
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The three “E’s”
- EARLY
○ Do you have a campaign you’re launching? Let us know beforehand! ○ Is there an anticipated event you plan to respond to? Get your responses ready!
- EMBARGOED
○ Is there a study/report you conducted that you can release to us early?
- EXCLUSIVE
○ “Exclusive” can be a magical word -- is there someone you can offer for an interview? An event occurring you can give us access to before any other news org?
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The three “E’s”
- EARLY
○ Do you have a campaign you’re launching? Let us know beforehand! ○ Is there an anticipated event you plan to respond to? Get your responses ready!
- EMBARGOED
○ Is there a study/report you conducted that you can release to us early?
- EXCLUSIVE
○ “Exclusive” can be a magical word -- is there someone you can offer for an interview? An event occurring you can give us access to before any other news org?
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Use your social media!
Think outside the “press release.” Share content that speaks to your work.
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Q&A
- If you have any questions, please click the button.
- You can also submit questions by typing them into the
“Questions” field on your Control Panel.
- We will address your question during the Q&A at the end.
- Slides and recording will be emailed to registered
attendees after the webinar.
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THANK YOU!
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NBC Asian America nbcasianamerica.com Beverly Quintana bquintana@aapcho.org
Making the Pitch: NBC Asian America AAPCHO Member-Only Media Training