Making the Pitch: NBC Asian America Media Training May 10, 2016

HOUSEKEEPING | ¡2 ¡ Making the Pitch: NBC Asian America AAPCHO Member-Only Media Training

SUBMITTING QUESTIONS • If you have any questions, please click the button. • You can also submit questions by typing them into the “Questions” field on your Control Panel. • We will address your question during the Q&A at the end. • Slides and recording will be emailed to registered attendees after the webinar. | ¡3 ¡ Making the Pitch: NBC Asian America AAPCHO Member-Only Media Training

SPEAKERS Traci G. Lee Digital Editorial Manager, NBC Asian America Charles Lam Deputy Editor, NBC Asian America | ¡4 ¡ Making the Pitch: NBC Asian America AAPCHO Member-Only Media Training

MEDIA TRAINING

Pitching with a “peg” Is there something happening in the news that makes your study/statement/project relevant?

The three “E’s” ● EARLY ○ Do you have a campaign you’re launching? Let us know beforehand! ○ Is there an anticipated event you plan to respond to? Get your responses ready! ● EMBARGOED ○ Is there a study/report you conducted that you can release to us early? ● EXCLUSIVE ○ “Exclusive” can be a magical word -- is there someone you can offer for an interview? An event occurring you can give us access to before any other news org?

Use your social media! Think outside the “press release.” Share content that speaks to your work.

Q&A • If you have any questions, please click the button. • You can also submit questions by typing them into the “Questions” field on your Control Panel. • We will address your question during the Q&A at the end. • Slides and recording will be emailed to registered attendees after the webinar. | ¡5 ¡ Making the Pitch: NBC Asian America AAPCHO Member-Only Media Training

THANK YOU! NBC Asian America nbcasianamerica.com Beverly Quintana bquintana@aapcho.org | ¡6 ¡ Making the Pitch: NBC Asian America AAPCHO Member-Only Media Training

Making the Pitch: NBC Asian America Media Training May 10, 2016 - PowerPoint PPT Presentation

Making the Pitch: NBC Asian America Media Training May 10, 2016 HOUSEKEEPING | 2 Making the Pitch: NBC Asian America AAPCHO Member-Only Media Training SUBMITTING QUESTIONS If you have any questions, please click the

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