MAKING CHILDREN, FAMILIES AND COMMUNITIES SAFER April 22, 2015 - - PowerPoint PPT Presentation

MAKING CHILDREN, FAMILIES AND COMMUNITIES SAFER

April 22, 2015

DANGEROUS MISCONCEPTIONS

RISKS OF GUNS IN THE HOME

Of all gun deaths among children under 20 take place in a home or on the surrounding property

60%

KIDS’ ACCESS TO GUNS

1,700,000

children live with UNLOCKED, LOADED guns

homes with children have guns, many unlocked, loaded or both

1 in 3 3 in 4 children ages 5-14 know where

firearms are kept in the home.

WEBSITE PRINT MATERIALS DIGITAL MATERIALS OUTDOOR ADVERTISING PUBLIC RELATIONS DIGITAL ADVERTISING TV & RADIO PSAs GRASSROOTS OUTREACH BROADCAST MEDIA NATIONAL & LOCAL PARTNERS EVENTS

COMPREHENSIVE PUBLIC AWARENESS CAMPAIGN

CAMPAIGN ELEMENTS

YOUTH SUICIDE AND FIREARMS

8 OUT OF 10

82% of firearm suicides among adolescents involve a gun BELONGING TO A FAMILY MEMBER

45%

Nearly half of teen and young adult suicide deaths INVOLVE THE USE OF A GUN

Children and teens under 20 are killed or injured by firearms every year

17,000+

48

KIDS ARE SHOT EVERY DAY

SUICIDE-PROOF YOUR HOME

§ Based on overwhelming research that shows “how” a person attempts suicide—the method they use— plays a key role in whether they live or die § Developed in partnership with the Rhode Department

• f Health through a grant from SAMHSA’s Garrett

Lee Smith Suicide Prevention program. § Provides parents with practical steps they can take to limit their child’s access to the most lethal and most common methods of suicide, such as medications and firearms.

SPYH RESOURCES

‘Dear Michael’ PSA Posters Brochures Social Media

IS YOUR HOME SUICIDE-PROOF?

§ Successfully piloted in Rhode Island and has since been implemented in other states, including Nevada, New York, Colorado and Texas § Nearly half (43-46%) of parents surveyed reported seeing the campaign § 49 percent of parents who recalled the campaign were considering

• r had already made changes to suicide-proof their homes

§ 95 percent of parents believe it is important to suicide-proof their homes

UNINTENTIONAL CHILD GUN DEATHS

nine

Children and teens (0-19) are shot EACH DAY in gun accidents

80%

Of unintentional firearm deaths among children under 15 take place in a home

2ND

Firearms are the second leading cause of death for children and teens ages 1-19

ASKING SAVES KIDS

§ Developed in partnership with the American Academy of Pediatrics § Encourages parents to ASK, “Is there an unlocked gun in your house?” before their children visit other homes § Goal is to make ASKing simply a part of responsible parenting, such as car seats, bike helmets and safety latches on cabinets

ASK RESOURCES

‘Conversa*ons’ ¡PSA ¡ Posters ¡ Brochures ¡ Social ¡Media ¡

ARE YOU ASKING?

§ ASK has inspired over 19 million parents to begin asking this potentially life-saving question § We have partnered with more than 400 grassroots

• rganizations to spread our message nationwide

§ 71% of parents surveyed think it’s important to ask about guns where their children play § 75% of parents surveyed are likely to ask about firearms in the future

GET INVOLVED

¡

PLEDGE TO ASK:

Visit www.askingsaveskids.org and take the Pledge to ASK.

SOCIAL MEDIA:

Spread our message on Facebook and Twitter with graphics, posts, and tweets.

VISIT OUR WEBSITES:

www.askingsaveskids.org www.suicideproof.org

NATIONAL ASK DAY

Jennie Lintz, MS, JD Director, Public Health & Safety p 212.269.4151 jlintz@bradymail.org Rebecca Adeskavitz, MPH Program Manager p 212.269.5106 radeskavitz@bradymail.org

Contact us To Learn More

“The Truth About Kids & Guns” catalogues the deadly impact of guns on kids in the United States, providing the most recent data available from leading credible sources, such as the Centers for Disease Control and Prevention. www.bradycampaign.org/truthreport