MAC 2014. Programaci i explotaci de continguts a la carta Funded - - PowerPoint PPT Presentation

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MAC 2014. Programació i explotació de continguts a la carta

Coordinated by: Partners: Funded by:

TV-RING: Television Ring

Testbeds for Connected TV services

Sergi Fernandez, Project Coordinator

i2CAT Foundation

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TV-Ring Project

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Consortium

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Connected TV Devices

I Estudio Anual IAB Spain, TV Conectada y Vídeo Online. http://www.abc.es/gestordocumental/uploads/nacional/Estudio-TVC-y-Video-2013(1).pdf

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Connected TV penetration in Spain, Oct. 2013

I Estudio Anual IAB Spain, TV Conectada y Vídeo Online. http://www.abc.es/gestordocumental/uploads/nacional/Estudio-TVC-y-Video-2013(1).pdf

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Connected TV vs Pay-TV, Des. 2016

Connected-TV and pay-TV operator partnerships: Harnessing market disruption for mutual gain. By Informa Telecoms & Media. http://www.informatandm.com/wp-content/uploads/2012/02/ITM-CES-Connected-TV-White-Paper.pdf

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VoD Platforms in Spain

http://www.mcu.es/gabineteprensa/notas/34762013/cine_online.pdf

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Global Consumer Internet Traffic

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Global Internet Video TV traffic

http://www.statista.com/statistics/267222/global-data-volume-of-internet-video-to-tv-traffic/

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Global Internet Video TV traffic

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Connected TV Industrial Impact, Des. 2016

Connected-TV and pay-TV operator partnerships: Harnessing market disruption for mutual gain. By Informa Telecoms & Media. http://www.informatandm.com/wp-content/uploads/2012/02/ITM-CES-Connected-TV-White-Paper.pdf

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Coordinated by: Partners: Funded by:

What is HbbTV?

Hybrid Broadcast Broadband Television (HbbTV) is a pan-European specification for interactive television delivered over both broadcast and broadband Internet connections, delivering information and entertainment services to HbbTV-enabled set-top boxes and iDTVs.

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Why HbbTV? Business drivers

• Technical

– The establishment of a unified European HbbTV standard means content owners and application developers can write once and deploy across many countries

• Consumer Demand

– More content, both free and paid – Better quality (HD) programming – New services such as VOD, Interactive TV, Information, games and more

• Broadcaster Innovation

– Interactive TV to attract consumers and retain their audience – New forms of advertising and revenue – Open content libraries to national and global audiences to build brand and deliver new revenues

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HBBTV Europe

At present, more than 90% of all producers of TV sets have adopted the HbbTV standard (source: GfK). In 2016, more than 50% of all TV sets to the people at home will be suitable for HbbTV (source: IHS Screen Digest and Idate). Global Source: HbbTV Forum Netherlands. http://hbbtv.nu/wp-content/uploads/2014/05/HbbTV_in_Europe_v5b_English.pdf

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HBBTV Global

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TV-Ring Project

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Pilots

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Pilot Netherlands Quality Differentiation by using DRM

Can we simplify the encoding process and differentiate the quality of content based on one key with different statuses (basic, premium and gold)? Test user perception of service (objective and subjective). Are people willing to pay more for HQ content? Registering Selecting account Showing other qualities

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Pilot Netherlands In House Recommendations

How can we measure all NPO on-demand usage in a household and how can an HbbTV app make recommendations with this information, making the TV even smarter? User permission for usage monitoring Differentiate contents and user typology currently watching TV Details on selected content

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Pilot Netherlands Second Screen Competition

Second screen quiz Second Screen log in Second screen results Main Screen Results How to pair all (2nd screen) devices in a household and by social media to one ‘master’ app and how can we synchronize these results with HbbTV? How do we manage and encourage in-house “real” social interaction and create and encourage a competition model?

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Pilot Germany Abenteur Lieve

How to engage users offering transmedia services? How to use HbbTV for the depoyment of transmedia services? Before and After the Show: Browsing data (video, audio, image, text) Map (visualizing data localisation) During the Show: Social networks interaction Voting

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Pilot Germany TV App Gallery

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Pilot Germany TV App Gallery

• TV App Gallery is:

– An open portal for HbbTV apps – An HbbTV app embeeding multiple HbbTV apps – A straightforward testing environment – A door for new HbbTV apps not related to broadcast signaling – An oportunity for small manufacturers to offer an app portal of standarized HbbTV apps.

How to open HbbTV beyond broadcasters?

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Pilot Spain Multiple Stream for Live Streaming and Content on Demand

Depending on the content, GUI shows Multicamera and playback options On MC selection, user can see diferent cameras at the same time or choose one How to use HbbTV for multicamera on main screen? How users interact with multicamera and which are their preferred views?

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THANK YOU!!! Project web page and public documentation: www.tvring.eu Further details: sergi.fernandez@i2cat.net https://twitter.com/tv_ring https://www.linkedin.com/company/tv-ring