Location Based Services Location Based Services Technologies - - PowerPoint PPT Presentation

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Location Based Services Location Based Services Technologies - - PowerPoint PPT Presentation

Aug 15, 2023 324 likes •459 views

Location Based Services Location Based Services Technologies Technologies Communication Networks Laboratory Dept. of Informatics and Telecommunications University of Athens Stathes Hadjiefthymiades Communication Networks 1 Communication

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Communication Networks Communication Networks Laboratory Laboratory

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Location Based Services Location Based Services Technologies Technologies

Communication Networks Laboratory

  • Dept. of Informatics and Telecommunications

University of Athens

Stathes Hadjiefthymiades

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Communication Networks Communication Networks Laboratory Laboratory

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  • By 2005 most wireless devices will be

location-aware

  • Over 500 million people will have access

wherever they are, and use location based services

  • A very important step in spatial information

usage since the invention of the map…

Some facts ...

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Communication Networks Communication Networks Laboratory Laboratory

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Market Estimates

  • LBS market will reach $4 - $20 billion/year

by 2006

  • Key idea: Personalise content by location

information

  • No clear dominance of location technology yet
  • Ideal business model not yet identified
  • Location accuracy not so important
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Communication Networks Communication Networks Laboratory Laboratory

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LBS Drivers

  • North America: FCC mandate for E911 (by Dec.

2002, all new handsets should be position enabled)

  • Europe: Gradually moving to a unified emergency

service number 112 (http://www.telematica.de/cgalies/)

  • Asia: Most countries have no formal approach for

LBS regulation

  • Japan and Korea already have advanced mobile

network positioning and large numbers of users

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Communication Networks Communication Networks Laboratory Laboratory

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LBS Technologies

  • Network-based position technologies (Cell-

ID, Time of Arrival, Angle of Arrival)

  • Handset-based positioning technologies

(GPS, Glonass, Galileo, Observed time difference of arrival)

  • Indoor solutions (WLAN 802.11-based,

Active Badges, Infrared-based)

  • Handsets
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Communication Networks Communication Networks Laboratory Laboratory

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Handsets - Mobile Terminals

  • Phones become smarter and resource-

richer:

  • advanced display capabilities
  • PDA functionality
  • integrated Bluetooth to give access to other

devices (e.g., PDAs)

  • Java support
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Communication Networks Communication Networks Laboratory Laboratory

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Location Based Services

  • InfoServices

Lifestyle information Business Information Traffic Information

  • Tracking Services

Vehicle Tracking People Tracking Asset Tracking

  • Emergency Services

Medical Crime Distress

  • Employee Services

Information in the field Entreprise Integration Customer Service

(Killer applications ?)

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Communication Networks Communication Networks Laboratory Laboratory

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LBS platform components

  • Positioning platform
  • Application middleware
  • GIS & mapping (GIS interaction, map generation

and direction instructions, “you are here” marks on map, points of interest for different applications, routing)

  • Location server (Mapping of logical location to

physical and GIS locations, user control over location information, location-related alerts, e.g. proximity, within an area)

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Communication Networks Communication Networks Laboratory Laboratory

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Standardisation: OGC Geomobility Server

At home or at work

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Communication Networks Communication Networks Laboratory Laboratory

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LBS Value Chain

  • LBS market chain:
  • MPS vendors, GIS vendors
  • Application and content vendors
  • Network operators
  • Systems integrators and IT vendors
  • Lack of integrated LBS platforms
  • Lack of integrated application/service

providers

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Communication Networks Communication Networks Laboratory Laboratory

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Course Work Structure

Business Plan of LBS provider Business Plan of LBS provider

  • Executive Summary

Executive Summary

  • Market Analysis

Market Analysis

  • Competitive Analysis

Competitive Analysis

  • Pricing Model

Pricing Model

  • Service Capabilities

Service Capabilities

  • Management Team

Management Team

  • Financial Forecast

Financial Forecast

  • Capital Requirements

Capital Requirements

  • Conclusions - References

Conclusions - References

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Communication Networks Communication Networks Laboratory Laboratory

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Contact Details

Stathes Hadjiefthymiades Stathes Hadjiefthymiades Tel: 210 - 7275425 Tel: 210 - 7275425 e-mail: e-mail: shadj shadj@ @di di. .uoa uoa. .gr gr