Location Based Services Location Based Services Technologies - - PowerPoint PPT Presentation

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Location Based Services Location Based Services Technologies - - PowerPoint PPT Presentation

Location Based Services Location Based Services Technologies Technologies Communication Networks Laboratory Dept. of Informatics and Telecommunications University of Athens Stathes Hadjiefthymiades Communication Networks 1 Communication


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Communication Networks Communication Networks Laboratory Laboratory

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Location Based Services Location Based Services Technologies Technologies

Communication Networks Laboratory

  • Dept. of Informatics and Telecommunications

University of Athens

Stathes Hadjiefthymiades

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Communication Networks Communication Networks Laboratory Laboratory

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  • By 2005 most wireless devices will be

location-aware

  • Over 500 million people will have access

wherever they are, and use location based services

  • A very important step in spatial information

usage since the invention of the map…

Some facts ...

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Communication Networks Communication Networks Laboratory Laboratory

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Market Estimates

  • LBS market will reach $4 - $20 billion/year

by 2006

  • Key idea: Personalise content by location

information

  • No clear dominance of location technology yet
  • Ideal business model not yet identified
  • Location accuracy not so important
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Communication Networks Communication Networks Laboratory Laboratory

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LBS Drivers

  • North America: FCC mandate for E911 (by Dec.

2002, all new handsets should be position enabled)

  • Europe: Gradually moving to a unified emergency

service number 112 (http://www.telematica.de/cgalies/)

  • Asia: Most countries have no formal approach for

LBS regulation

  • Japan and Korea already have advanced mobile

network positioning and large numbers of users

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Communication Networks Communication Networks Laboratory Laboratory

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LBS Technologies

  • Network-based position technologies (Cell-

ID, Time of Arrival, Angle of Arrival)

  • Handset-based positioning technologies

(GPS, Glonass, Galileo, Observed time difference of arrival)

  • Indoor solutions (WLAN 802.11-based,

Active Badges, Infrared-based)

  • Handsets
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Communication Networks Communication Networks Laboratory Laboratory

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Handsets - Mobile Terminals

  • Phones become smarter and resource-

richer:

  • advanced display capabilities
  • PDA functionality
  • integrated Bluetooth to give access to other

devices (e.g., PDAs)

  • Java support
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Communication Networks Communication Networks Laboratory Laboratory

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Location Based Services

  • InfoServices

Lifestyle information Business Information Traffic Information

  • Tracking Services

Vehicle Tracking People Tracking Asset Tracking

  • Emergency Services

Medical Crime Distress

  • Employee Services

Information in the field Entreprise Integration Customer Service

(Killer applications ?)

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Communication Networks Communication Networks Laboratory Laboratory

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LBS platform components

  • Positioning platform
  • Application middleware
  • GIS & mapping (GIS interaction, map generation

and direction instructions, “you are here” marks on map, points of interest for different applications, routing)

  • Location server (Mapping of logical location to

physical and GIS locations, user control over location information, location-related alerts, e.g. proximity, within an area)

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Communication Networks Communication Networks Laboratory Laboratory

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Standardisation: OGC Geomobility Server

At home or at work

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Communication Networks Communication Networks Laboratory Laboratory

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LBS Value Chain

  • LBS market chain:
  • MPS vendors, GIS vendors
  • Application and content vendors
  • Network operators
  • Systems integrators and IT vendors
  • Lack of integrated LBS platforms
  • Lack of integrated application/service

providers

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Communication Networks Communication Networks Laboratory Laboratory

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Course Work Structure

Business Plan of LBS provider Business Plan of LBS provider

  • Executive Summary

Executive Summary

  • Market Analysis

Market Analysis

  • Competitive Analysis

Competitive Analysis

  • Pricing Model

Pricing Model

  • Service Capabilities

Service Capabilities

  • Management Team

Management Team

  • Financial Forecast

Financial Forecast

  • Capital Requirements

Capital Requirements

  • Conclusions - References

Conclusions - References

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Contact Details

Stathes Hadjiefthymiades Stathes Hadjiefthymiades Tel: 210 - 7275425 Tel: 210 - 7275425 e-mail: e-mail: shadj shadj@ @di di. .uoa uoa. .gr gr