LinkedIn for the Accounting World Who is Leesa Kennedy The worlds - - PowerPoint PPT Presentation

LinkedIn for the Accounting World

Leesa Kennedy

Who is…

The world’s largest professional network

225M+

Members Worldwide

Growing at more than two members per second

>3M 88%

Company Pages Fortune 100 companies use LinkedIn Talent Solutions to hire

>4M

Members in Australia

Talent Solutions Marketing Solutions Premium Subscriptions

Providing passive recruiting at scale and adding social relevancy to active job searches Delivering marketers targeted access to one of the most influential, affluent and educated audiences on the web Enabling professionals to be more productive with premium tools tailored by customer segment

Identity

Connect, find, and be found.

Insights

Be great at what you do.

Everywhere

Work wherever members work.

Be found

LinkedIn Profile

• Put a face to the name
• Create a memorable headline
• Tell the FULL story of YOU!
• Let your network speak for you

Ability to connect with like-minded professionals

LinkedIn Network

• Show your worth
• Focus on quality, not quantity
• Identify the ‘network hubs’
• Leave your office

Establish your expertise in your industry

LinkedIn Groups

• Build trust and respect
• Keep in touch at a larger scale
• Search and contact fellow group members

How to engage on LinkedIn

Reach out & Engage on LinkedIn

• Post Status updates
• Participate on groups other than your own
• Start discussions
• Get a friendly introduction
• Make use of InMail

Tools to make LinkedIn even better!

LinkedIn Official App LinkedIn Contacts App LinkedIn Cardmunch App

What’s next?

How to generate leads Using LinkedIn FREE Webinar Website Health Check Effective Marketing Using LinkedIn Effective Marketing Using Facebook Business Pages & Brand Building On LinkedIn Business & Interaction Tools Online Workshop