Linda Fong, Sharon Carineau, Kayanna Aiken and Sarah Bellaire - - PowerPoint PPT Presentation

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Linda Fong, Sharon Carineau, Kayanna Aiken and Sarah Bellaire - - PowerPoint PPT Presentation

Project Team: Spondulics Team Linda Fong, Sharon Carineau, Kayanna Aiken and Sarah Bellaire Marketing Marketing Plan Plan Elevate. Financial. Capability. What Is Spondulics? Spondulics; Spon-du-licks (19th Century term)=pocket change


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Project Team: Spondulics Team

Linda Fong, Sharon Carineau, Kayanna Aiken and Sarah Bellaire

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Marketing Plan Marketing Plan

  • Elevate. Financial. Capability.
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  • Spondulics; Spon-du-licks
  • (19th Century term)=pocket change

FPP CEO Bill Mills:

  • Wanted to “choose a name that meant money, but was not obvious”
  • Spondulix was changed to Spondulics “because of its symmetry and a more modern

feel”

What Is Spondulics?

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The Spondulics Mission

Whats sets us apart? Our Mission and Bold Statement

National crises provide

  • pportunity
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05 01 06

7 Ps of Marketing

Product Packaging

02

Price Positioning

03 07 04

People Place Promotion

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Social Media Plan

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Social Media Plan Cont...

Spondulics will have social media sites for the target audience of ages 16-35

Spondulics Hashtags

#spondulics #whatisfinance #moremoney #financeonline #teenfinance #financialfreedom #financetherightway #nodebt #financetogether #cashmoney

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SWOT ANALYSIS

Strengths

  • New/Unique
  • Contacts
  • Educational quality

Weaknesses

  • Funding
  • Comprehension
  • Difficult time attracting young

audience

Opportunities

  • Publicity
  • Online workplace growing

(COVID)

  • Donations

Conflicts

  • 21 Savage BankAtHome

Program

  • Youtube channels
  • Coronavirus
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Spondulics Goals/Market Strategy

Long Term Goals Short Term Goals

  • Social Media
  • P.E.T.C
  • Sponsorship Plan
  • Publicity
  • Direct Marketing
  • Multi-generational Appeal
  • Become own entity
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CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, and infographics & images by Freepik.

Do you have any questions?

barry@floridaprosperitypartnership.com

321-804-1FPP(1377)

bill@floridaprosperitypartnership.com

321-209-4FPP(4377)

Please keep this slide for attribution.

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Project Team: Spondulics Team

Linda Fong, Sharon Carineau, Kayanna Aiken and Sarah Bellaire