LF LFPP/ PP/FMPP FMPP Pr Prop oposals: osals: The Insiders - - PowerPoint PPT Presentation

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LF LFPP/ PP/FMPP FMPP Pr Prop oposals: osals: The Insiders - - PowerPoint PPT Presentation

LF LFPP/ PP/FMPP FMPP Pr Prop oposals: osals: The Insiders Scoop Wednesday, May 29, 2019 2pm 3:15pm Eastern Time Featuring: Dewell Paez- Delgado and Jeffrey OHara, USDA AMS Kelly Crane, Oregon Farmers Markets Wes King, National


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LF LFPP/ PP/FMPP FMPP Pr Prop

  • posals:
  • sals:

The Insider’s Scoop

Wednesday, May 29, 2019 2pm – 3:15pm Eastern Time

Featuring:

Dewell Paez-Delgado and Jeffrey O’Hara, USDA AMS Kelly Crane, Oregon Farmers Markets Wes King, National Sustainable Agriculture Coalition Ben Feldman and Darlene Wolnik, Farmers Market Coalition Brian Moyer and Sarah Rocker, Agricultural Marketing Service Technical Assistance

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Presentation Outline

▪ Technical Orientation

▪ Welcome and Overview

▪ FMLFPP Updates

▪ USDA AMS

▪ Tips and Tricks from Reviewers

▪ Kelly Crane, Oregon Farmers Markets ▪ Wes King, National Sustainable Agriculture Coalition

▪ Available Resources

▪ Farmers Market Coalition ▪ Agricultural Marketing Service Technical Assistance

▪ Q&A ▪ Close

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For grant details and technicalities…

▪ FMLFPP FAQ’s:

https://www.ams.usda.gov/sites/default/files/medi a/2019FMLFPPFAQ.pdf

▪ FMPP

▪ USDAFMPPQuestions@ams.usda.gov

▪ LFPP

▪ USDALFPPQuestions@ams.usda.gov

▪ FMPP and LFPP Phone Line: 202-720-0933

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FMLFPP Updates – USDA AMS

Jeffrey O’Hara

Agricultural Marketing Specialist

Dewell Paez-Delgado

Lead Grants Management Specialist

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What is LAMP?

Local Agriculture Market Program

Farmers Market and Local Food Promotion Program (FMLFPP) Value Added- Producers Program (VAPG) Regional Food System Partnership Program (RFSP) USDA- Rural Development USDA- Agricultural Marketing Service FMPP LFPP

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Agricultural Marketing Service https://www.ams.usda.gov/services/grants Page 4

  • Reauthorized by the 2018 Farm Bill under the new Local

Agriculture Market Program (LAMP)

  • “To develop, coordinate, and expand direct producer to consumer

markets and local and regional food business enterprises that act as intermediaries between producers and consumers with the goal to help increase access to and availability of locally and regionally produced agricultural food products”

What is the Farmers Market and Local Food Promotion Program?

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Agricultural Marketing Service https://www.ams.usda.gov/services/grants Page 5

  • FMPP:

PP: producer-to-consumer direct marketing activities.

  • LFPP:

PP: intermediary (non-direct-to-consumer) food business enterprises that process, distribute, aggregate, and/or store locally- or regionally-produced food products.

  • $11.5 million available to support each program

FMPP vs. LFPP

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Changes to FMLFPP

  • Both FMPP and LFPP require 25% match of the total

Federal al porti tion n of the grant.

  • Food Councils are now eligible entities.
  • New eligible activities: reduce on-farm waste and food

safety.

  • Limit amount of $6,500 for upgrades to equipment to

improve food safety.

  • Expand direct producer-to-consumer definition to include

direct to retail, direct to restaurant and direct to institutional marketing.

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Steps of the Review Process

  • 1. Initial Qualification

Screening

  • 2. Technical Review
  • 3. Administrative review
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Marketing Services Division and Technical Assistance

  • Marketing Services Division at USDA AMS is available to

provide technical assistance to local food practitioners:

  • Local food directories
  • TA and outreach to FMLFPP grantees
  • Collect / analyze market data
  • Architectural services
  • Convening
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Looking for resources? Localfoodeconomics.com

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See you there!

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Tips and Tricks from Reviewers

Kelly Crane

Executive Director, Oregon Farmers Markets

Wes King

Senior Policy Specialist, National Sustainable Agriculture Coalition

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Tips and Tricks from Reviewers

▪ Proposal Submission Tips ▪ Review Panel Composition ▪ Go Big! or Go Home... ▪ Details, Details, Details! ▪ Stakeholder Buy-in ▪ Technical Merit & Feasibility ▪ Fiscal Plan & Match

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Available Resources

▪ Farmers Market Coalition ▪ Agricultural Marketing Service Technical Assistance Program

Ben Feldman,

Interim Executive Director, FMC

Dar Wolnik,

Senior Advisor, FMC

Marian Weaver,

Metrics Program Manager, FMC

Sarah Rocker,

National Program Coordinator, AMSTA

Brian Moyer,

National Program Coordinator, AMSTA

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Farmers Market Metrics

Empowering market operators to collect & share market impacts.

A project of the Farmers Market Coalition

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All projects: use our free resources at farmersmarketmetrics.guide

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19

Farmers market organizations and networks: Analyze your impacts and share them.

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www.farmspread.com

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www.farmersmarketcoalition.org

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Agricultural Marketing Service Technical Assistance Program (AMSTA)

■ Launched in November 2018, hosted by Northeast Regional Center for Rural Development at Penn State ■ Partner with USDA AMS and national food systems experts to deliver technical assistance to current LFPP and FMPP grantees

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■ Month nthly ly Webi binar nar Seri ries es ■ Online line Resour esources ces Database tabase – Design, implementation and evaluation phases ■ One-on

  • n-On

One e and Mini ni-Group

  • up Grant

nt Consul sulting ting with th Food Syst stem ems Ment ntor

  • r Team

am – Evaluation, data collection, stakeholder engagement, reporting and more ■ Help lp Center er

https tps://sit ://sites.psu.ed es.psu.edu/amsta/ u/amsta/

Pa Past t Webin inar ars

  • Building Institutional Sales
  • Farmers Markets Customer

Expansion and Retention

  • Organizing Value Chain Convening

Events

  • Farmers Market as a “Living

Laboratory”

  • Community Outreach for Farmers

Markets

  • Grant Project Evaluation

Strategies

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■ Partnership with Wallace Center’s Food Systems Leadership Network ■ “LFPP & FMPP Discussion Group” – Share resources and questions with other current and prospective grantees – Moderated AMSTA coordinators, posts and resources shared by mentor team and AMS grant specialist team

Gran antee ee Pee eer-to to-Pee eer r Dis iscus cussion sion Netw etwor

  • rk

https ps://f //foods

  • odsyst

stemslea emsleader ersh shipn ipnetw twor

  • rk.goentrep

goentrepid. id.com

  • m
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Upcoming Programming

■ Mini-Gr Group

  • up Consu

nsulti ting ng Sess ssions ions – Tomorrow! May 30, “LFPP/FMPP Evaluation Plan - Small Group Session” with Rebecca Sero, PhD Evaluation Specialist (Few spots still open!) – Other mini-group consulting sessions announced soon for June and July ■ Final al Month thly y Webin binar June 19, “Reporting Grant Results” with Addie Candib ■ Join the ongoing Discussion on Food

  • d Syst

stems ems Leader adersh ship Netw etwork, LFPP/F PP/FMPP MPP Group. up.

Questions? Reach us through our website on our “Contact Us” page https://sit ps://sites. es.psu. psu.edu/a du/amst msta/ a/

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Presentation Outline

▪ Technical Orientation ▪ Welcome and Overview ▪ FMLFPP Updates

▪ USDA AMS

▪ Tips and Tricks from Reviewers

▪ Kelly Crane, Oregon Farmers Markets ▪ Wes King, National Sustainable Agriculture Coalition

▪ Available Resources

▪ Farmers Market Coalition ▪ Agricultural Marketing Service Technical Assistance

▪ Q&A

▪ Close

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Q&A

  • If possible, specify which

panelist(s) you are addressing with your question.

  • Press “Send”!
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Q&A

Ben Feldman,

Interim Executive Director, FMC

Dar Wolnik,

Senior Advisor, FMC

Marian Weaver,

Metrics Program Manager, FMC

Sarah Rocker,

National Program Coordinator, AMSTA

Brian Moyer,

National Program Coordinator, AMSTA

Jeffrey O’Hara

Agricultural Marketing Specialist, USDA

Dewell Paez-Delgado

Lead Grants Management Specialist, USDA

Kelly Crane

Executive Director, Oregon Farmers Markets

Wes King

Senior Policy Specialist, National Sustainable Agriculture Coalition

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Th Thank you! ank you!

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LF LFPP/ PP/FMPP FMPP Pr Prop

  • posals:
  • sals:

The Insider’s Scoop

Wednesday, May 29, 2019 2pm – 3:15pm Eastern Time

Featuring:

Dewell Paez-Delgado and Jeffrey O’Hara, USDA AMS Kelly Crane, Oregon Farmers Markets Wes King, National Sustainable Agriculture Coalition Ben Feldman and Darlene Wolnik, Farmers Market Coalition Brian Moyer and Sarah Rocker, Agricultural Marketing Service Technical Assistance