LF LFPP/ PP/FMPP FMPP Pr Prop oposals: osals: The Insider’s Scoop Wednesday, May 29, 2019 2pm – 3:15pm Eastern Time Featuring: Dewell Paez- Delgado and Jeffrey O’Hara, USDA AMS Kelly Crane, Oregon Farmers Markets Wes King, National Sustainable Agriculture Coalition Ben Feldman and Darlene Wolnik, Farmers Market Coalition Brian Moyer and Sarah Rocker, Agricultural Marketing Service Technical Assistance
Presentation Outline ▪ Technical Orientation ▪ Welcome and Overview ▪ FMLFPP Updates ▪ USDA AMS ▪ Tips and Tricks from Reviewers ▪ Kelly Crane, Oregon Farmers Markets ▪ Wes King, National Sustainable Agriculture Coalition ▪ Available Resources ▪ Farmers Market Coalition ▪ Agricultural Marketing Service Technical Assistance ▪ Q&A ▪ Close
For grant details and technicalities… ▪ FMLFPP FAQ’s: https://www.ams.usda.gov/sites/default/files/medi a/2019FMLFPPFAQ.pdf ▪ FMPP ▪ USDAFMPPQuestions@ams.usda.gov ▪ LFPP ▪ USDALFPPQuestions@ams.usda.gov ▪ FMPP and LFPP Phone Line: 202-720-0933
FMLFPP Updates – USDA AMS Jeffrey O’Hara Agricultural Marketing Specialist Dewell Paez-Delgado Lead Grants Management Specialist
What is LAMP? Local Agriculture Market Program USDA- Agricultural Marketing Service USDA- Rural Development Value Added- Producers Farmers Market Regional Food Program (VAPG) and Local Food System Partnership Promotion Program (RFSP) Program (FMLFPP) FMPP LFPP
What is the Farmers Market and Local Food Promotion Program? • Reauthorized by the 2018 Farm Bill under the new Local Agriculture Market Program (LAMP) • “To develop, coordinate, and expand direct producer to consumer markets and local and regional food business enterprises that act as intermediaries between producers and consumers with the goal to help increase access to and availability of locally and regionally produced agricultural food products” Agricultural Marketing Service https://www.ams.usda.gov/services/grants Page 4
FMPP vs. LFPP • FMPP: PP: producer-to-consumer direct marketing activities. • LFPP: PP: intermediary (non-direct-to-consumer) food business enterprises that process, distribute, aggregate, and/or store locally- or regionally-produced food products. • $11.5 million available to support each program Agricultural Marketing Service https://www.ams.usda.gov/services/grants Page 5
Changes to FMLFPP • Both FMPP and LFPP require 25% match of the total Federal al porti tion n of the grant. • Food Councils are now eligible entities. • New eligible activities: reduce on-farm waste and food safety. • Limit amount of $6,500 for upgrades to equipment to improve food safety. • Expand direct producer-to-consumer definition to include direct to retail, direct to restaurant and direct to institutional marketing.
Steps of the Review Process 1. Initial Qualification Screening 2. Technical Review 3. Administrative review
Marketing Services Division and Technical Assistance • Marketing Services Division at USDA AMS is available to provide technical assistance to local food practitioners: • Local food directories • TA and outreach to FMLFPP grantees • Collect / analyze market data • Architectural services • Convening
Looking for resources? Localfoodeconomics.com
See you there!
Tips and Tricks from Reviewers Kelly Crane Executive Director, Oregon Farmers Markets Wes King Senior Policy Specialist, National Sustainable Agriculture Coalition
Tips and Tricks from Reviewers ▪ Proposal Submission Tips ▪ Review Panel Composition ▪ Go Big! or Go Home... ▪ Details, Details, Details! ▪ Stakeholder Buy-in ▪ Technical Merit & Feasibility ▪ Fiscal Plan & Match
Available Resources ▪ Farmers Market Coalition ▪ Agricultural Marketing Service Technical Assistance Program Sarah Rocker, Brian Moyer, Ben Feldman, Dar Wolnik, Marian Weaver, National Program National Program Interim Executive Senior Advisor, Metrics Program Coordinator, Coordinator, Director, FMC FMC Manager, FMC AMSTA AMSTA
Farmers Market Metrics Empowering market operators to collect & share market impacts. A project of the Farmers Market Coalition
All projects: use our free resources at farmersmarketmetrics.guide
Farmers market organizations and networks: Analyze your impacts and share them. 19
www.farmspread.com 20
www.farmersmarketcoalition.org 21
Agricultural Marketing Service Technical Assistance Program (AMSTA) ■ Launched in November 2018, hosted by Northeast Regional Center for Rural Development at Penn State ■ Partner with USDA AMS and national food systems experts to deliver technical assistance to current LFPP and FMPP grantees
Past Pa t Webin inar ars ■ Month nthly ly Webi binar nar Seri ries es • Building Institutional Sales ■ Online line Resour esources ces Database tabase • Farmers Markets Customer – Design, implementation and Expansion and Retention evaluation phases • Organizing Value Chain Convening ■ One-on on-On One e and Mini ni-Group oup Grant nt Events Consul sulting ting with th Food Syst stem ems Ment ntor or Team am • Farmers Market as a “Living – Evaluation, data collection, stakeholder engagement, reporting Laboratory” and more Community Outreach for Farmers • ■ Help lp Center er Markets • Grant Project Evaluation Strategies https tps://sit ://sites.psu.ed es.psu.edu/amsta/ u/amsta/
Gran antee ee Pee eer-to to-Pee eer r Dis iscus cussion sion Netw etwor ork ■ Partnership with Wallace Center’s Food Systems Leadership Network ■ “LFPP & FMPP Discussion Group” – Share resources and questions with other current and prospective grantees – Moderated AMSTA coordinators, posts and resources shared by mentor team and AMS grant specialist team https ps://f //foods oodsyst stemslea emsleader ersh shipn ipnetw twor ork.goentrep goentrepid. id.com om
Upcoming Programming ■ Mini-Gr Group oup Consu nsulti ting ng Sess ssions ions – Tomorrow! May 30, “LFPP/FMPP Evaluation Plan - Small Group Session” with Rebecca Sero, PhD Evaluation Specialist (Few spots still open!) – Other mini-group consulting sessions announced soon for June and July ■ Final al Month thly y Webin binar June 19, “Reporting Grant Results” with Addie Candib ■ Join the ongoing Discussion on Food od Syst stems ems Leader adersh ship Netw etwork, LFPP/F PP/FMPP MPP Group. up. Questions? Reach us through our website on our “Contact Us” page https://sit ps://sites. es.psu. psu.edu/a du/amst msta/ a/
Presentation Outline ▪ Technical Orientation ▪ Welcome and Overview ▪ FMLFPP Updates ▪ USDA AMS ▪ Tips and Tricks from Reviewers ▪ Kelly Crane, Oregon Farmers Markets ▪ Wes King, National Sustainable Agriculture Coalition ▪ Available Resources ▪ Farmers Market Coalition ▪ Agricultural Marketing Service Technical Assistance ▪ Q&A ▪ Close
Q&A • If possible, specify which panelist(s) you are addressing with your question. • Press “Send”!
Q&A Wes King Jeffrey O’Hara Kelly Crane Dewell Paez-Delgado Executive Director, Senior Policy Specialist, Agricultural Marketing Lead Grants Management Oregon Farmers Markets National Sustainable Specialist, USDA Specialist, USDA Agriculture Coalition Sarah Rocker, Brian Moyer, Marian Weaver, Ben Feldman, Dar Wolnik, National Program National Program Metrics Program Interim Executive Senior Advisor, Coordinator, Coordinator, Director, FMC FMC Manager, FMC AMSTA AMSTA
Th Thank you! ank you!
LF LFPP/ PP/FMPP FMPP Pr Prop oposals: osals: The Insider’s Scoop Wednesday, May 29, 2019 2pm – 3:15pm Eastern Time Featuring: Dewell Paez- Delgado and Jeffrey O’Hara, USDA AMS Kelly Crane, Oregon Farmers Markets Wes King, National Sustainable Agriculture Coalition Ben Feldman and Darlene Wolnik, Farmers Market Coalition Brian Moyer and Sarah Rocker, Agricultural Marketing Service Technical Assistance
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