Leveraging Social Media and Digital Tools to Deepen Networks and - - PowerPoint PPT Presentation

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Leveraging Social Media and Digital Tools to Deepen Networks and - - PowerPoint PPT Presentation

Sep 23, 2023 271 likes •759 views

Leveraging Social Media and Digital Tools to Deepen Networks and Tell Students Stories Ed Kemnitzer Director of Technology, Innovation, and Information Services East Williston UFSD @kemnitzer3 kemnitzere@ewsdonline.org kemnitzer3 thank YOU

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Leveraging Social Media and Digital Tools to Deepen Networks and Tell Students’ Stories

Ed Kemnitzer Director of Technology, Innovation, and Information Services East Williston UFSD @kemnitzer3 kemnitzere@ewsdonline.org kemnitzer3
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thank YOU

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#CASLearning

This session’s hashtag...
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What is your Why? What is your Organization’s Why?

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1995

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The Future Is Now!

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Do People....

Fear Change Fear Being Changed

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We’ve Always Done it this Way

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MAX

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“Technology Is Making Us Anti-Social.”

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Let’s Talk Social Media

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SLIDE 15 Photo by samgrover - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/44124379481@N01 Created with Haiku Deck
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SLIDE 16 Photo by clasesdeperiodismo - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/24614969@N04 Created with Haiku Deck
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SLIDE 17 Photo by Tom Raftery - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/67945918@N00 Created with Haiku Deck
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SLIDE 18 Photo by Joybot - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/62559061@N06 Created with Haiku Deck
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  • Dr. Bill Brennan & Don Tapscott
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Thomas Friedman, The World is Flat

Friedman states that thirty-five years ago, if you had the choice between being born a B+ student in Brooklyn or a genius in Bangalore, India, you'd rather be born the B+ student in Brooklyn, because your life opportunities would be so much greater in Brooklyn, even as a B+
  • student. Today, you'd much rather be born a genius in
Bangalore, because when the world is flat, and you can plug and play, collaborate and connect, just like you can from Brooklyn, your life chances and opportunities hold more potential than ever before.
  • Chris O’Neal, Edutopia
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  • Professional Learning Networks
  • School Branding
  • Tell Your Students’ Stories
  • Networked Intelligence
  • Authentic Collaboration
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#chatbms

#stuconnect
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Choose one brand-- What does it promise its users?

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What does Newsday publish about education?

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In order to stop the bad press we need to control the story.

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Teachers are brand ambassadors for their classroom

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“If your work isn't online, it doesn't exist.”

  • Austin Kleon
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#eduwin

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transparency

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PR

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SLIDE 34 “Private and charter schools consistently do a much better job
  • f branding and differentiating. All educational institutions
need to have a vision and a message that translates into a brand...image...reputation...etc.”
  • Adm. William Kowba, fmr. Superintendent San Diego Unified School District
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RISKS

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What are your District’s policies? Opt out? Opt in? Opt out of some? Parents decide and inform? Do you listen? Pictures on faces? And when we make the mistake...

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Be intentional with your attentions...

  • Mention staff members in your tweets
  • Target staff members with personalized tweets
  • #CelebrateMonday = positive mindset
  • #FF to highlight educators who push your thinking
  • Get staff input regarding hashtags (#ewlearns)
  • Develop Twitter Lists to curate groups
  • Use a Twitter chat during a staff meeting
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Are you willing to stand behind your story?

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stand behind your story

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What Should a Teacher Tweet?

  • Innovative strategies
  • School news
  • Influential articles
  • Quotes
  • Pictures of students engaged
  • Students’ Voices
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SLIDE 41 Authentic Audience
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Weekly Recaps

Let students share the teaching and learning with your parents using video creation! https://www.youtube.com/watch?v=vtJVr8njd5U

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Storify Your Hashtags

#EWLearns

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SLIDE 45 edkemnitzer4.wordpress.com
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SLIDE 46 https://thewheatleyway.org/
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FlipGrid Your Story

https://flipgrid.com/a454f6
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Culture, Connections, and Communication