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Sep 23, 2023 •271 likes •754 views

Leveraging Social Media and Digital Tools to Deepen Networks and Tell Students Stories Ed Kemnitzer Director of Technology, Innovation, and Information Services East Williston UFSD @kemnitzer3 kemnitzere@ewsdonline.org kemnitzer3 thank YOU

  1. Leveraging Social Media and Digital Tools to Deepen Networks and Tell Students’ Stories Ed Kemnitzer Director of Technology, Innovation, and Information Services East Williston UFSD @kemnitzer3 kemnitzere@ewsdonline.org kemnitzer3

  2. thank YOU

  3. This session’s hashtag... #CASLearning

  4. What is your Why? What is your Organization’s Why?

  6. 1995

  7. The Future Is Now!

  8. Do People.... Fear Change Fear Being Changed

  9. We’ve Always Done it this Way

  12. MAX

  13. “Technology Is Making Us Anti-Social.”

  14. Let’s Talk Social Media

  15. Photo by samgrover - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/44124379481@N01 Created with Haiku Deck

  16. Photo by clasesdeperiodismo - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/24614969@N04 Created with Haiku Deck

  17. Photo by Tom Raftery - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/67945918@N00 Created with Haiku Deck

  18. Photo by Joybot - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/62559061@N06 Created with Haiku Deck

  19. Dr. Bill Brennan & Don Tapscott

  20. Thomas Friedman, The World is Flat Friedman states that thirty-five years ago, if you had the choice between being born a B+ student in Brooklyn or a genius in Bangalore, India, you'd rather be born the B+ student in Brooklyn, because your life opportunities would be so much greater in Brooklyn, even as a B+ student. Today, you'd much rather be born a genius in Bangalore, because when the world is flat, and you can plug and play, collaborate and connect, just like you can from Brooklyn, your life chances and opportunities hold more potential than ever before. -Chris O’Neal, Edutopia

  23. ● Professional Learning Networks ● School Branding ● Tell Your Students’ Stories ● Networked Intelligence ● Authentic Collaboration

  24. #stuconnect #chatbms

  25. Choose one brand-- What does it promise its users?

  26. What does Newsday publish about education?

  27. In order to stop the bad press we need to control the story.

  28. Teachers are brand ambassadors for their classroom

  29. “If your work isn't online, it doesn't exist.” -Austin Kleon

  31. #eduwin

  32. transparency

  33. PR

  34. “Private and charter schools consistently do a much better job of branding and differentiating. All educational institutions need to have a vision and a message that translates into a brand...image...reputation...etc.” Adm. William Kowba, fmr. Superintendent San Diego Unified School District

  35. RISKS

  36. What are your District’s policies? Opt out? Opt in? Opt out of some? Parents decide and inform? Do you listen? Pictures on faces? And when we make the mistake...

  37. Be intentional with your attentions... ● Mention staff members in your tweets ● Target staff members with personalized tweets ● #CelebrateMonday = positive mindset ● #FF to highlight educators who push your thinking ● Get staff input regarding hashtags (#ewlearns) ● Develop Twitter Lists to curate groups ● Use a Twitter chat during a staff meeting

  38. Are you willing to stand behind your story?

  39. stand behind your story

  40. What Should a Teacher Tweet? ● Innovative strategies ● School news ● Influential articles ● Quotes ● Pictures of students engaged ● Students’ Voices

  41. Authentic Audience

  42. Weekly Recaps Let students share the teaching and learning with your parents using video creation! https://www.youtube.com/watch?v=vtJVr8njd5U

  43. Storify Your Hashtags #EWLearns

  45. edkemnitzer4.wordpress.com

  46. https://thewheatleyway.org/

  47. FlipGrid Your Story https://flipgrid.com/a454f6

  48. Culture, Connections, and Communication

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