Lau aude derda dale le Conv nvent entio ion n an and d - - PowerPoint PPT Presentation

▶
lau aude derda dale le conv nvent entio ion n an and d
SMART_READER_LITE
LIVE PREVIEW

Lau aude derda dale le Conv nvent entio ion n an and d - - PowerPoint PPT Presentation

Nov 30, 2022 333 likes •496 views

Braz azil il Re Repr present esentation ation And nd Mar arketing eting For r Gre reater ater Ft. t. Lau aude derda dale le Conv nvent entio ion n an and d Visit itors s Bur ureau au (In Inclu ludi ding ng Sout uth

slide-1
SLIDE 1

Braz azil il Re Repr present esentation ation And nd Mar arketing eting For r Gre reater ater Ft. t. Lau aude derda dale le Conv nvent entio ion n an and d Visit itors s Bur ureau au (In Inclu ludi ding ng Sout uth h Ameri erica a an and C d Car aribb bbean) ean)

RFP No. GEN2116909P1

1

slide-2
SLIDE 2

WE HAVE SERVED OVER

180+ CO COMPANIES NIES IN IN 5 57 CO COUNTRIE TRIES

PR PRA Gl A Globa

  • bal

2

Represents Office Location

slide-3
SLIDE 3

3

PRA’s Relevant Experience & Network

South America/Caribbean Organizations

  • GGI (Latin American regional

alliance)

  • Management Consultants

Partners Through-Out Region

  • Associao Commercial de Sao

Paolo

  • Aduaneiras
  • Midic- Governmental
  • Claves-Argentina
  • SEBRAE
  • APEX- Brazil
  • Consulates and Chambers for

most South American Countries.

slide-4
SLIDE 4

Ec Economic nomic Devel evelopm

  • pment

ent Out utcom comes es

4

60 Total Delegates 76 Business Meetings 8 Confirmed Deals

Trade/Investment Missions

46 Trade Service Clients 9 Distributor Searches 15 Investment Projects Meeting Examples

  • Conagra
  • Sukup
  • ACT Inc.
  • Kness
  • LGI
  • Jolly Time
  • China Eastern
  • China Airlines
  • EVA Air
  • China Postal
  • TaoYuan Airport
slide-5
SLIDE 5

SPANNI NING NG TH THE E GLOBE.

  • E. DRIV

IVIN ING G GROW ROWTH. TH.

Global markets are the new frontier for attracting tourism to your county. PRA’s mission is to drive growth and revenue by establishing your county in new, vibrant markets. We drive growth by providing a full suite

  • f in-county business development

services to help capitalize on dynamic, high-growth markets.

5

PR PRA Gl A Globa

  • bal

What makes PRA unique is our ability to establish and promote county representation in-county, on your behalf, until you are ready to ‘fly free.’

We are first & foremost Business Developers.”

slide-6
SLIDE 6

PR PRA Pr A Prese senc nce

6

Infrastructure

  • Brazil Operating Entity
  • Trading & Services Company
  • Unlimited Import/Export License
  • Office in Aclimacao, Sao Paulo
  • Portuguese, Spanish, French, English
  • Alliance Network and Variable

Contractors Across Region

Core Capabilities

  • Market Analysis
  • Sales and Distribution Execution
  • Supply Chain Optimization
  • Entity Setup, Launch, Back Office

Support

  • Acquisition and JV Identification and

Due Diligence

slide-7
SLIDE 7

7

PR PRA Br A Brow

  • war

ard/ d/For Fort Lauder auderda dale le Team am

slide-8
SLIDE 8

PR PRA Pr A Project ject Under nderst stan anding ding

Greater Together: Destination Meets Personalization

Fort Lauderdale is at the beginning of transitioning their brand to broaden its appeal to include a greater cross section of demographics. Strategic priorities that PRA Global’s South America/Caribbean Representation will contribute to are:

  • 1. Tourism Sales – International Sales (Increase Room Production)
  • 2. Convention & Group Sales – Grow target industries (Pharma, Aviation)
  • 3. Multicultural Development – Promote Diversity Destination (LGBTQ Community)
  • 4. Advertising – Advise on key placements in trade publications and other outlets

−

Examples: Revista Eventos; Aprendiz Deviajante, Brazil USA Magazine

  • 5. Social Media - Ties with Latin America influencers.

−

Expand engagement in local language

−

Maintain and Monitor Local Social Media Accounts

8

slide-9
SLIDE 9

PR PRA Pr A Project ject Under nderst stan anding ding

Greater Together: A preferred warm weather USA location for international vacation and meeting destination!

It is the responsibility of the selected vendor to push forward proactively to accomplish the GFLCVB growth goals. Under 3 Categories:

1.

Promotions/Direct Sales

2.

Marketing

3.

Public Relations

9

Key Base Data/Metrics:

  • 8.6 Million International Passengers (20% increase)
  • Top South America Source Cities for Hotel Customers

#25 Bogota #37 Sao Paulo #38 Peru

  • International Hotel Stays 7% of total

Brazil 9% Colombia 7%

slide-10
SLIDE 10

PR PRA App A Approach

  • ach

Broward County Is our first and only priority for destination marketing

10 10

Monitoring & Reporting

Assessment

slide-11
SLIDE 11

70 10 10 10

% of Activity by Category

Sales Promotion Marketing Public Relations

Time and effort spent on tasks will be based on the results of

  • ur assessment to ensure that
  • ur targets are the most

effective We will focus on tasks that result in cornerstone activities (i.e. drive higher sales volumes and visitor traffic) and that target the right audiences as determined by our initial and

  • ngoing assessments.

11 11

PR PRA Pr A Prioriti

  • rities

es

slide-12
SLIDE 12

PR PRA Me A Metric rics s / Goals als

Activity, Activity, Activity

12 12

Short Term Metrics:

1.

#Sales Calls

−

Airline Calls/Meetings

−

OTA Calls /Meetings

−

Tour Operator & Agency

2.

Trade Shows / Events

−

# Attended

−

20 Qualified Sales Leads Added to CRM

3.

Social Media Metrics

−

Increase traffic to GFLCVB web assets from Social Referrals

−

Increase Google Search Metrics in key geographies

Long-Term / Annual Metrics:

1.

20% Increase in International Visitors

2.

# of Business or Conference Meetings Booked

3.

# Direct Flights in Discussion

4.

Brazil increase from 9% to 12%

  • f international visitors

5.

# of in-bound delegations from target regions

6.

Increase Sao Paolo and Bogota to top 20 source city

slide-13
SLIDE 13

PR PRA Bu A Budget dget

13 13 P R A A nnual F ees Human Resources Nidi Andrea de Cruz Dori Silva Borges Leticia Ellen Soares Alex Aime Molly Grimes SubTotal, Figure for #1 $80,000 Program Expenses & Costs Promotional Material Trade Show/Event Registrations Trade Show Expenses Client Entertainment Office & Administrative Expenses FAM Tours Training SubTotal $50,000 Travel Expenses Airfare (# of flights) Lodging (# of nights) Per Diem (# of days) Ground Transport (# of days) SubTotal $20,000

P er Month

$12,500

T

  • tal A

nnual C

  • ntrac

t A mount

$150,000

B roward C

  • unty G

F L C V B R epres entation S

  • uth A

meric a and C arribean

slide-14
SLIDE 14

The he PR PRA Di A Differenc ference

14 14

Access ess

A cross functional team of international business development specialists at your disposal

Cost t Effect ective ive

The ability to selectively enter multiple markets without major up-front investment or commitment

Effici cien ent

A single point of contact to coordinate and manage all your in-country services and operations on your behalf

Contr ntrolle

  • lled

Support that is phased according to your time-scale and objectives

Fle lexibl ible

Custom business development programs, support and services tailored to your unique needs.

slide-15
SLIDE 15

Derek Begue

  • mobile: 231-730-2567
  • dbegue@pra-global.com

PRA Global Main Office

  • phone: 616-942-5666
  • www.pra-global.com

Q&A A Sl Slide de

15 15