Kurzweils News Children with autism learn imitative behavior from - - PowerPoint PPT Presentation

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Kurzweils News Children with autism learn imitative behavior from - - PowerPoint PPT Presentation

Aug 31, 2023 193 likes •506 views

Intelligent Toys Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Kurzweils News Children with autism learn imitative behavior from socially assistive robot Concept | Ethnographic Research | Interim Proposal |

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SLIDE 1

Intelligent Toys

Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Kurzweil’s News

“Children with autism learn imitative behavior from socially assistive robot”

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

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SLIDE 2

Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Speculative Concept

Intelligent Toys and Children Education

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Intelligent Toys

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SLIDE 3

Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Ethnographic Research

Extreme Users:

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

  • Observe children playing with toys at toys’ store.

Intelligent Toys

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SLIDE 4

Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Ethnographic Research

  • Extreme Users

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Child pays attention to video games

Intelligent Toys

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SLIDE 5

Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Ethnographic Research

  • Extreme Users

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Pick the dolls that have similar looks with themself

Intelligent Toys

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SLIDE 6

Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Ethnographic Research

  • Extreme Users

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Parent is present with child

Intelligent Toys

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SLIDE 7

Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Ethnographic Research

  • Extreme Users

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Only play with the toys through seeing and touching

Intelligent Toys

https://vimeo.com/107406738

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SLIDE 8

Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Ethnographic Research

  • Unmet Need 1

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Intelligent Toys

A product that not only for entertainment, but also for education.

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SLIDE 9

Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Ethnographic Research

  • Unmet Need 2

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Intelligent Toys

A product that has parental control function.

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SLIDE 10

Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Ethnographic Research

  • Unmet Need 3

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Intelligent Toys

A design that can educate children through various learning styles.

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SLIDE 11

Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Interim Proposal

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Intelligent Toys

An intelligent doll with voice controlled system and smartphone controlled projector, to create a virtual environment to help children learn new knowledge in a faster and enjoyable manner.

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SLIDE 12

Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Interim Proposal

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Intelligent Toys

Tie intelligent dolls portray 8 to 11 year old children of a var- ity of ethnicities, the voice-controlled system have knowledge navigator capability, and the smartphone application supports parental control function.

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SLIDE 13

Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Interim Proposal

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Intelligent Toys

Tie educational system design need to meet the seven learn- ing styles, which included visual (learn through picture), aural (learn through sound), verbal (learn through words), physical (learn through touch), logical (learn through rea- soning), social (learn through in groups), and solitary (learn through self-study).

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SLIDE 14

Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Brand Name Development

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Intelligent Toys

Kurzweil’s Blog & Ethnographic Research Further Development Combination Brand Name

Children Robot Intelligent Learn Educational Doll Toy Projector Voice controlled Edutoy Intellor Intedoll Robotedu Intellro Intellor

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SLIDE 15

Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Brand Character Diagram

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Intelligent Toys

intellor

PERSONA PURPOSE LANGUAGE TONE

Intelligent Personal Playful Educate Interact Enjoy Interesting Childish Cute Bright Sweet Magic

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SLIDE 16

Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Soundscape

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Intelligent Toys

https://www.dropbox.com/sh/99q6bgk0bjuvkzw/ AAAOFYS2fz9MiFtpjurgkxOPa?dl=0

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SLIDE 17

Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Motion Identity

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Intelligent Toys

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SLIDE 18

Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Motion Identity

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Intelligent Toys

https://vimeo.com/111984776

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SLIDE 19

Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Purpose of the App

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Intelligent Toys

Tie mobile app supports the system of intelligent doll and helps children learn in a fast and enjoyable manner.

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SLIDE 20

Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Contents of the First Screen

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Intelligent Toys

Tie home screen shows progress of connecting between the mobile app and the intelligent doll.

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SLIDE 21

Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Two Features within the App

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Intelligent Toys

  • Tie app supports parental control function to limit the time

that the children spend on the learning App, as well as to avoid the casually purchase.

  • Tie app has various themes and stages for helping children

learn in a enjoyable manner.

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SLIDE 22

Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Persona

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Intelligent Toys

  • Loves magic
  • Has a 11 years old son and a 9

years old daughter, Married (the intelligent toys can help her chil- dren to learn knowledge in a fast and enjoyable manner).

  • Edited a popular children food

book that only for online sales

  • Household income = $68K
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SLIDE 23

Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

App Research

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Intelligent Toys

Groupon

  • Find great deals on

eating, traveling and shopping from more than 500 cities;

  • Buy and redeem deals

directly from the device.

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SLIDE 24

Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

App Research

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Intelligent Toys

Flipagram

  • Create beautiful short

video stories using Face- book, Instagram and Camera Roll photos ;

  • Easy to use, fast to share.
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SLIDE 25

Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

App Research

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Intelligent Toys

Yummly

  • Discover the best

recipes for you from across the web;

  • Share and collect

your recipes;

  • View recipes visually.
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SLIDE 26

Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

App Icon

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Intelligent Toys

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SLIDE 27

Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Home Screen

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Intelligent Toys

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SLIDE 28

Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Feature 1

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Intelligent Toys

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SLIDE 29

Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Feature 2

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Intelligent Toys

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SLIDE 30

Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

App Prototype

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Intelligent Toys

https://vimeo.com/113869687