Welcome to: Benchmarking in Finland know more now
Agenda The team behind ZOI Why Benchmarking How to join and what Case stories will it take
Who is behind ZOI
• Physical report in 2017 & 2018 It all started with a • Jump to online 2019 and feeling of frustration • Relaunch in 2020 and prepared for internationalisation
Challenges NGOs are facing • Siloed data approach – your organisation has fundraising data in many different places and there isn’t an easy way to see all your activity data in one place. • Difficult to get meaningful reports – decision makers, fundraising, managers and others need to speak to different departments and various people to access meaningful reports, often not in a timely manner. • Data not insights – fundraising-related data exists in many different formats and often only as raw data without an easy way to understand the meaning of the data to make the right decisions. • Data in isolation – much data lacks context since it’s only for your organisation but doesn’t show how this compares to others in the sector
Solution Start sharing Get the basics right
Benchmarking as a sector + Plug & play dashboards
Co-creation
• Transparency Co-creation • Accountability • Constantly adapting and evolving • Shared learning and insights
Getting knowledge for better business case planning-case Help you get valuable insights to inform your fundraising planning and forecasting
Knowing about market performance See how your fundraising compares to other NGOs through extensive benchmarking
Bundled by You in the centre cause and size
Transparent vs. market view
Sharing knowledge about your performance internally See all your fundraising in one place through the ZOI Dashboard
Going online for a peak at the beta ☺
€ 1.622 € 2.515
Set-up of ZOI SIGN THE DATA AND SET UP API’S AND COLLECT DATA TAKE PART IN PRESENTATION INDIVIDUAL SKYPE SESSION CONFIDENTIALITY AGREEMENT WORKSHOP FEEDBACK ONLY FOR MEMBERS ON ZOI INSIGHTS - LAST YEAR MEMBERS SPENT AN AVERAGE OF 3 HOURS SEETING UP API’S AND DELIVERING DATA
Publications list - Channels and reports Publications 2020 Publications 2021 Facebook (2 dashboards) Google Analytics (2 dashboards) Report on Report on 2020 To be decided Google Ads/Grants (2 dashboards) Mobile/desktop YouTube (1 dashboard) April August December Instagram (1 dashboard) February June October December: Mailchimp (2 To be decided To be decided dashboards) Facebook giving tools (2 dashboards)
Next steps Invitation to Advisory Launch first week of board October Get ZOI Insights for the Decide if you want to price of ZOI Explorer for test now, buy later the next year
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