Know about BiddingForGood Perry Allison, VP Marketing Tuesday, July - - PowerPoint PPT Presentation

Perry Allison, VP Marketing Tuesday, July 10, 2012 2:00PM Eastern Time #B4G101

Everything You Ever Wanted to Know about BiddingForGood

What We’ll Cover

• Introduction to BiddingForGood
• Smart Auctions and Smart Bidding™:

reinventing the silent auction

• Success in Action: a closer look at

successful auctions

• Q & A

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Who is BiddingForGood?

• The leading smart

auction platform serving schools and nonprofits

• Proven track record:

6,700 customers 16,000+ online auctions run $160 million raised

• Founded in 2003

Our Mission

To help our school and nonprofit clients raise more money by leveraging online and mobile technology and the accumulated learning of 9 years of running thousands of fundraising auctions.

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Media Coverage

BiddingForGood in the news

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The Company We Keep

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What is a “Smart Auction?”

• A fundraising auction that integrates the best

features of online, mobile, silent, and live auctions to help you raise more money – before, during, and after your live event.

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Online Auctions Silent Auctions Live Auctions

SMART BIDDING

Why Online Auctions

Extend your fundraiser beyond one night Expand your reach beyond event attendees Branded auction website provides money-raising features:

• Pre-event promotion
• Sponsorships
• Cash donation
• Ticket sales
• Refer-a-friend

How It Works

Build your catalog Build your auction Publish your auction home page Promote your event

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Auction Manager

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Auction Homepage Features

Auction progress Action buttons to engage bidders Social media buttons for easy sharing Your branding Sponsor logos and links Featured items Sponsor logos and links

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Bidder Community

Invite over 330,000 affluent, cause-minded shoppers to your next auction.

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Instant Items

Underwrite Costs Add Variety & Value

Risk Free

“BiddingForGood secured over $2,000 of donated items for our auction, which were essential to achieving our goal.”

• Lesley Ellis School

“BiddingForGood was so easy to use and the staff was so clear and friendly in getting our items online and getting us donated items, which covered our entire initial fee.”

• Puttin’ on Productions

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Help When You Need It

The Auction Experts

Professional Auction Consultant Technical Assistance Available by phone, email

• r online chat

Customer satisfaction rating 98.5% Got support?

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Mobile Bidding Solution

Innovate!

Raise 10- 30% more

Streamline your event with Smart Bidding

Cutting- edge fundraising technology An experience to remember

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Bidding occurred before, during, and after event. Items closed online. Bidding began during event. Items closed online one week later. Online bidding before event. Mobile bidding & close-out at event. Online auction only. Auction promoted throughout festival.

We Give you Choice

4 Different Smart Auction Formats

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Florida Wine & Food Festival NYC Music School Chicago Nonprofit MA Private School

BiddingForGood enables you to tailor your auction to accommodate your specific needs. You decide what items to make available for Smart Bidding. You control when and where bidding takes place.

Profile of a Successful Smart Auction

PS 3 Auction for the Arts

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Sold 563 out of 584 items 110 bidders from B4G Community placed $20,475 in leading bids

Sold 19 sponsors for $68,000

Online item donations = 73 items for $14,629

Raised $98,847

Profile Of A Successful Smart Auction

Flynn Center for the Performing Arts

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Sold 235 out of 244 items 25% of winning bids from B4G Community Sold 3 sponsors for $5,300 Online item donations = 40 items for $1,652

Raised $21,892

Success in Action: Smart Auction Events

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60 Events in 6 months

All Kinds of Venues

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Museums Wine and Food Festivals Country Clubs School Gyms or Cafeterias Hotels

Tales from the Road: Smart Auction Event

• Venue: Corporate Events Building
• Attendees: 500
• Total raise for the event: $150,000
• Online sponsorship revenue: $15,000
• Great participation by all attendees

Tales from the Road: Smart Auction Event

• Venue: Improv Asylum, Boston
• Attendees: 1,000
• 3 Live Auctions
• Smart auction ran throughout the event
• 70% of revenue from B4G

We Help You Succeed…

More Time More Items More Bidders More Money

Pricing

Annual Subscription: $595

• The cost of hosting your online auction
• Your own customizable, branded auction website
• In-room mobile bidding (optional)
• Access to training materials and live support
• Unlimited auctions

Online Auction proceeds Percentage assessed by BiddingForGood* $0 - $20,000 9% $20,001 - $50,000 6% $50,001+ 3%

*The performance fee is a percentage of the leading online bids for items included in

• nline/mobile bidding activity only, and is assessed at the close of the online auction.

Performance fee:

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How We Help You Offset Fees

Instant items

• 67% of proceeds go

directly to the

• rganization
• Risk-free

Bidder Community

• Increases auction

revenue by an average

• f 27%

Make More Money

• Enable “Donate Cash”
• ptions on homepage &

emails

• Sell auction site & email

sponsorships

• Bid extension option allows

for extended bidding on hot items

“I found that the cost to run a BiddingForGood auction is greatly outweighed by the benefits they provide. My auction will generate more revenue than it ever has before.... I highly recommend this program for anyone currently running an online auction or those considering it for the first time.”

• Junior Achievement of Akron Area

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Recap of Benefits

 With Smart Bidding, enhance your live event & raise 25-30% more  Smart Auction Platform supports relationship building efforts, promotes organization & efficiency  Designated Auction Expert assigned to your account  Extend your reach to 330,000 cause-minded consumers across the nation  Robust tracking & reporting  Centralize intelligence and revolutionize your fundraising

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Be Part of Something Bigger

Raise more money and awareness for your cause!

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Questions?