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KI KI C K S STAR ART A T AC TI VI TY TI VI TY Art Artificial int al intelli elligence C ons nsumer umer go goods, bus business and indu and industri rial ser al services es Webinar, 30 th April 2019 Davide C oppola


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Europe pean Sp an Spac ace Agency

Art Artificial int al intelli elligence

C

  • ns

nsumer umer go goods, bus business and indu and industri rial ser al services es Webinar, 30th April 2019 Davide C

  • ppola – Davide.coppola@esa.int

 KI

KI C K S STAR ART A T AC TI VI TY TI VI TY

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European Space Agency ESA | 30/ 04/ 2019| Slide 2

esa business applications

WELCOME TO THE WEBINAR! BEFORE WE START…

  • Due to the number of attendees, please keep your microphones muted at all times and

switch off the webcam function

  • Y
  • u can use the conversation function anytime to submit your questions. They will be

addressed during the Q&A at the end of the webinar

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European Space Agency ESA | 30/ 04/ 2019| Slide 3

esa business applications

AGENDA

  • I ntroduction
  • Fuel your business
  • What ESA offers
  • Artificial intelligence kick start calls
  • Background
  • Opportunity
  • Topics of relevance
  • Enablers from space
  • Kick-start Activity essentials
  • How to apply
  • Authorization from National Delegations
  • The Proposal Template
  • Q&A
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European Space Agency ESA UNCLASSIFIED - For Official Use ESA | 30/ 04/ 2019 | Slide 7

esa business applications

Human Spaceflight Technologies Space Weather Earth Observation Satellite Navigation Satellite Communication Financial Aviation Education Energy Media Agriculture Environment Transport Healthcare Maritime

FUEL FOR YOUR BUSINESS

Could you be leveraging Space technology and data for the benefit of life

  • n Earth?
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SLIDE 5

European Space Agency ESA UNCLASSIFIED - For Official Use ESA | 30/ 04/ 2019 | Slide 9

esa business applications Use of the ESA Brand for Credibility

We’ll work together to make your idea commercially viable, with:

Zero-Equity Funding (€60k-€3M+ ) Tailored Project Management Support Access to Our Network & Partners

OUR OFFER

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SLIDE 6

European Space Agency

AI AI KI KI C K S STAR ART

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SLIDE 7

European Space Agency ESA | 30/ 04/ 2019| Slide 14

esa business applications

AI ESA KICK START CALL

  • The European Space Agency is offering

technical support and funding to companies developing innovative and com m ercial products and services combining Artificial I ntelligence w ith space technology.

https: / / business.esa.int/ funding/ invitation-to- tender/ artificial-intelligence-kick-start

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SLIDE 8

ESA UNCLASSIFIED - For Official Use ESA 30/ 04/ 2019 | Slide 15

Europe pean Sp an Spac ace Agency

  • “Kick-start Activities” are ESA’s funding scheme enabling companies to undertake short

Feasibility Studies that explore new service and application concepts making use of space capabilities.

  • 6 months duration
  • up to €60K ESA funding (75% ESA co-funding)
  • Limited initial investment by companies, particularly attractive for SMEs and start-ups,

granting them an easy entry into ESA Business Applications.

  • ESA is committed to a rapid evaluation process, for allow ing companies to keep the pace

in the market.

  • Successful

Kick-start Activities can be further developed into commercially-viable businesses w ith follow -up support from ESA Business Applications in the form

  • f

Demonstration Projects(* )

(*) https://business.esa.int/funding/direct-negotiation-call-for-proposals/demonstration-projects

I NTR I NTRO T O TO KI KI C K-STARTS

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SLIDE 9

ESA UNCLASSIFIED - For Official Use ESA 30/ 04/ 2019 | Slide 16

Europe pean Sp an Spac ace Agency

  • Kick-start

C alls are

  • pen

to any company

  • r
  • rganisation

in participating Member States (Austria, Belgium, C zech Republic, Denmark, Finland, France, Germany, Greece, I reland, I taly, Luxembourg, the Netherlands, Norway, Poland, Portugal, Romania, Sweden, Sw itzerland and the United Kingdom).

  • The Thematic C

alls for Kick-Start Activities follow a competitive tendering procedure. The evaluation criteria and associated weighting factors are published in the cover letter of the C all for Proposals.

  • I f several proposals of sufficient quality are present, the Agency

can place parallel contracts, subject to funding availability from the relevant Member States.

I NTR I NTRO T O TO KI KI C K-STARTS

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ESA UNCLASSIFIED - For Official Use ESA 30/ 04/ 2019 | Slide 17

Europe pean Sp an Spac ace Agency

Develop business case for commercially viable services

  • Customer Engagement
  • Technical Feasibility Assessment
  • Commercial Viability Assessment

I NTR I NTRO T O TO KI KI C K-STARTS

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ESA UNCLASSIFIED - For Official Use ESA 30/ 04/ 2019 | Slide 19

Europe pean Sp an Spac ace Agency

 Stu

Study T y T ask sks

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European Space Agency ESA | 30/ 04/ 2019| Slide 20

esa business applications

AI KICK START: EXAMPLES OF AREAS OF INTEREST

Retail : customer behaviour, customer journeys and shopping experiences, etc. Electric Utility: match energy supply to energy demand, energy renewable prediction, understand energy thefts, etc. Social good: AI to make an impact on issues faced by societies. Healthcare : Leveraging aggregated medical and social data to better manage costs, forecasting, etc. Manufacturing, Transport and Logistics: supply and demand planning, sales lead identification and price optimization, etc.

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European Space Agency ESA | 30/ 04/ 2019| Slide 21

esa business applications

AI KICK START: TIMING

The AI kick start is organised around specific macro-areas for which dedicated calls will be issued:

  • Consum er goods , business and industrial services

( OPENI NG DATE 1 3 th May 2 0 1 9 , CLOSI NG DATE 2 1 st June)

  • Social I m pact

(OPENING DATE 25th June 2019, CLOSING DATE 30st August)

  • I nfrastructure

(OPENING DATE 2nd September 2019, CLOSING DATE 11th October)

  • Environm ent and natural resources

(OPENING DATE 14th October 2019, CLOSING DATE 29th November)

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European Space Agency

Satellite Navigation Satellite Communication Earth Observation

ESA UNCLASSIFIED - For Official Use ESA 05/ 03/ 2019 | Slide 22

THE P THE POWER OF WER OF SP SPAC E AND E AND AI AI

Positioning and guidance, goods tracing and tracking, geo-localisation for social media and internet data, etc. that can be used as inputs to AI -based models, for instance to infer customers’ buying trends and provide short to medium term market projections, etc. To transfer data to and from remote locations where there is no terrestrial network, or where terrestrial networks are not yet operative. Reliable communication infrastructure for different data speed, latency, and traffic needs. Satcom-supported Virtual Reality (VR) or Augmented Reality (AR) technologies . Monitoring urban areas to detect traffic, distinguishing and counting vehicles near shops, mapping terrain features near power towers, meteorological data, contextual data e.g. the presence of human activities, or the distribution of households, etc. Ad Addit ditional al technology: U : UAVs can be used as a complementary soluti ution for monitoring ng purpo poses complementi ting ng EO images and in-situ tu sensors.

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Europe pean Sp an Spac ace Agency Europe pean Sp an Spac ace Agency

ESA UNCLASSIFIED - For Official Use ESA 05/ 03/ 2019 | Slide 33

 HO HOW T TO APPL APPLY 1/ 2 1/ 2

1. 1. Regi gister by completing online questionnaire on ESA-STAR Registration (minimum ‘light registration’) (https:// esastar-emr.sso.esa.int) 2. 2. Dow nload the official tender do document mentat ation ion (I nvitation to Tender) via EMI TS 3. 3. C reate ‘Bidder Restricted Area’ in ESA-STAR 4. Writ ite y e your ur pr prop

  • posal
  • sal and obtain Le

Letter o

  • f Authorization

from National Delegation, if needed. 5. 5. Sub Submit mit your proposal via ‘Bidder Restricted Area’ in ESA- STAR Tendering by the spec e specif ific de deadlin adlines es (Don’t wait until the last minute!)

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SLIDE 16

Europe pean Sp an Spac ace Agency

ESA UNCLASSIFIED - For Official Use ESA 30/ 04/ 2019 | Slide 34

The Letter of I nvitation to C all for Proposals w ill be issued on EMI TS (http:// emits.sso.esa.int/ emits/ owa/ emits.main) and includes:

  • C
  • ver let

letter

  • App

Appendix 1: 1: List of Thematic C alls for I deas (including the calendar of the Thematic C all for I deas and specific information on the themes)

  • App

Appendix 2: 2: Draft C

  • ntract
  • App

Appendix 3: 3: T endering C

  • nditions for Express Procurement

Procedure - EXPRO/ TC

  • App

Appendix 4: 4: Proposal T emplate

 HO HOW T TO APPL APPLY 2/ 2 2/ 2

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ESA UNCLASSIFIED - For Official Use ESA 30/ 04/ 2019 | Slide 35

Europe pean Sp an Spac ace Agency

The availability of funding for the specific Thematic C all against w hich you submit your Proposal is an admissibility criteria. Proposals not authorized at the closing date of the Thematic C all w ill not be admitted for evaluation. For each individual Thematic C all, dedicated clarifications w ill be posted in EMI TS to provide information on the list of Member States that have already provided their financial support to the Thematic C all. I n case your company/ organisation resides in a country w hich has not provided their financial support to the Thematic C all you are interested in, you need to contact your National Delegation. The contact information

  • f

the National Delegations can be found at https:// business.esa.int/ national-delegations.

For the he Them emat atic C all ll on

  • n ‘AI ’, I rel

elan and, d, Norw Norway ay, Germ ermany and and UK have alr already pr pre- e-au authoriz

  • rized

ed the fundin unding.

AUTHOR THORI ZA I ZATI ON FROM NA M NATI TI ONAL ONAL DEL DELEGA GATI TI ONS ONS

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Europe pean Sp an Spac ace Agency

ESA UNCLASSIFIED - For Official Use ESA 30/ 04/ 2019 | Slide 36

Y

  • ur Proposal shall include the following

information: 1) Executive Summary (max 1 page) 2) Business Potential (max 5 pages) 3) T echnical C

  • ncept (max 5 pages)

4) T eam and Resources (max 3 pages) 5) Management (max 4 pages) 6) Financials (max 2 pages)

 THE PR THE PROP OPOSAL AL TEMPLA TEMPLATE TE

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ESA UNCLASSIFIED - For Official Use ESA 29/ 01/ 2019 | Slide 38

OPEN QUESTIONS & ANSWERS SESSION

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ESA UNCLASSIFIED - For Official Use ESA 30/ 04/ 2019 | Slide 39

Europe pean Sp an Spac ace Agency

 Q&A

Q&A

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ESA UNCLASSIFIED - For Official Use ESA 30/ 04/ 2019 | Slide 40

Europe pean Sp an Spac ace Agency

Next xt AI AI ki kick start art webinars rs

  • 1 2 / 0 6 / 2 0 1 9 ( 1 1 :0 0 CEST)

Social I m pact (OPENING DATE 25th June 2019 - CLOSING DATE 30th August)

  • 2 8 / 0 8 / 2 0 1 9 ( 1 1 :0 0 CEST) I nfrastructure (OPENING DATE 2nd September

2019 - CLOSING DATE 11th October)

  • 0 1 / 1 0 / 2 0 1 9 ( 1 1 :0 0 CEST)

Environm ent and natural resources (OPENING DATE 14th October 2019 - CLOSING DATE 29th November)

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esa business applications

YOUR BUSINESS POWERED BY SPACE

We have €195m €195m available for funding

Y

  • ur

ur c comp mpan any coul uld d be next xt.

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Europe pean Sp an Spac ace Agency

Davide.C

  • ppola@esa.int

 THANK

THANK Y YOU! OU!