Keeping in touch with your congregation, community and donors - - PowerPoint PPT Presentation

Developed in collaboration with

Keeping in touch with your congregation, community and donors during COVID-19 and beyond

August 2020

Welcome: Introduction from Claire Woolway, Church Client Relationship Manager

• We understand that now more than ever, there is an

immediate need for funding to help you to meet the day-to- day needs of your church and your community

• We have developed a new online fundraising hub
• This webinar will provide you with advice and guidance on

digital fundraising during COVID-19

• This webinar is also applicable to cathedrals. Where we refer

to churches, this also includes cathedrals

• This webinar is in collaboration with fundraising specialists,

Philanthropy Company

• Established eighteen years ago, Philanthropy Company has

worked with many charities, churches, organisations and non- profits

Keeping in touch with your congregation, community and donors

• 1. Who do you want to communicate with?
• 2. Be clear about what you want to communicate
• 3. Telling your story
• 4. How to keep in touch

This webinar will address the following questions:

Communication is an important foundation stone in fundraising. Communicating the right message, to the right person, in the right way will pave the way to a donation now or in the future.

• 1. Who do you want to communicate with?
• Members of your congregation
• Local people who don’t attend services
• Individual donors
• Trust and foundation grant managers

There may be a variety of different people you want to communicate with:

• 1. Who do you want to communicate with?

One size does not fit all!

• 2. Be clear about what you want to communicate
• Asking for an urgent donation now?
• Capital appeal – bricks and mortar for the long

term?

• A community action project?
• A donation during a service?

Before you think about different ways to communicate, you first need to be clear about what exactly it is that you want to communicate.

• 2. Be clear about what you want to communicate
• Record of achievements
• Demonstrating impact
• Priming a funder for your next ask

Updating a past funder:

• 2. Be clear about what you want to communicate
• Ambassadors for your project
• Making lead donations

Encouraging existing supporters to be lead supporters:

• 2. Be clear about what you want to communicate
• a senior figure of your Diocese
• a local business figure
• a local figure in civic life
• a local celebrity
• a long standing supporter of your church

Identifying your ambassadors:

• 2. Be clear about what you want to communicate

Asking for more …

• 3. Telling your story

The power of persuasion

• 3. Telling your story
• Stories are easier to remember
• Easier to understand
• Stories instil emotions
• Stories can amplify change

A powerful way to communicate is by telling your story. Take people on a journey.

• 3. Telling your story

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• What the need is
• What the solution is
• What is the outcome

Preparing your case for support:

• 4. How to keep in touch

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• On displayed posters on your own

church building

• Emails, newsletters
• News page on your website
• Contacting by phone

Who was contacted? When? What did you ask them for? Method of contact GDPR consent? Yes/No Response Gift Aid on donation? Yes/No Next action Mrs Davis 07/08/20 An urgent request towards the food bank fund Letter in post with donation form Yes Returned form with donation Yes Include in group email request towards 2021 food bank Miss Taylor 01/11/20 Roof repair support Phone call re roof repair campaign Yes Indicated she would like to support it. No Send appeal letter from the Rev Jones The Smith Charitable Trust 01/10/20 A grant towards the roof repair project Online application form Automatic email response saying they will let us know Dec Call in early Dec if we have not had an answer by them.

• 4. How to keep in touch

• 4. How to keep in touch

Here are some of the ways you can say thank you:

• Physical recognition – e.g. a donor

board or book

• Letter from a key person at the

church

• A mention in project materials or

newsletter

• A mention on social media or in the

local press It can’t be overlooked how important it is to thank your supporters and donors.

In conclusion

• 1. Who do you want to communicate with?
• 2. Be clear about what you want to communicate
• 3. Telling your story
• 4. How to keep in touch

This webinar has focused on four key questions:

Keeping in touch with your congregation, community and donors

Keeping in touch with your congregation, community and donors

Any questions?

Thank you

Thank you for listening

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Please visit

www.ecclesiastical.com/churchfundraising

• r call our dedicated fundraising helpline on

0345 601 9959

• r request a call back using the online form
• n the fundraising hub webpage

For more resources and support

Developed in collaboration with

Keeping in touch with your congregation, community and donors during COVID-19 and beyond

August 2020

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