KATLA SEAFOOD Mr. Adalsteinn Helgason Samherji Group May 2011 - - PowerPoint PPT Presentation

KATLA

SEAFOOD

Samherji Group

May 2011

• Mr. Adalsteinn Helgason

2011 Namibia

1. Samherji Group 2. Katla Seafood

Contents

2011 Namibia

1. Samherji Group 2. Katla Seafood

1

Samherji Group

2011 Namibia

• Samherji heimsKORT

Samherji Group

2011 Namibia

• Overview of the Group

Exclusive Commercial Partner GERMANY SAMHERJI GROUP Seagold

Sales IceFresh Fish Factory

Framherji

Fishery

UK Fisheries

Fishery

Samherji

Fishery

IceFresh

Fish Farming

IceFresh

Sales

IceFresh

Fish Farming ArcticNavigation Fishery OnwardFishing Fishery

Atlantex

Fishery

Katla Seafood

Fishery

DFFU

Fishery

IceFresh

Sales

IceFresh

Sales

UK FAROE ISLANDS POLAND SPAIN: Las Palmas MOROCCO MAURITANIA PACIFIC Hekla Mar

Land Production

ICELAND MOROCCO

Samherji Group

2011 Namibia

• A Proud History

Established 28 years ago in Akureyri, Iceland. Today we operate in 12 different countries producing high quality fresh and frozen products for the most demanding stores in the world (EU, USA, Asia etc). The main focus is and has always been on the seafood industry were we take care of the entire process from catch to market. Samherji employs qualified and enterprising personnel and management, has a powerful fleet and highly advanced onshore plants. Equipped in this manner the company aims at a continuing leading position in the seafood industry.

Samherji Group

2011 Namibia

• The Operations

The headquarters are in Iceland. The main

• perations are fishing, fish farming, processing

and selling. We are operating in Faroe Islands, Scotland, UK, Germany, Spain, French, Poland, Morocco, Mauritania, Peru/Chile, USA and Canada. Overall we operate more than 40 big vessels and we have over 10 factories on land. We are market driven and we fish and process 700.000 T of fish and with a turnover of over 600 - 700 mUSD. We are known for operating whole-heartedly under the current regulations in the countries we operate.

Samherji Group

2011 Namibia

• Samherji heimsKORT

Fishing Grounds Fishing Grounds

Samherji Group

2011 Namibia

• Samherji heimsKORT

Sales and Market Network

Samherji Group

2011 Namibia

• The Fleet

Overall Samherji Group operates more than 40 vessels. Fishing shrimps, ground fish and pelagic species.

Samherji Group

2011 Namibia

• Fish Farming

One of our fish farms in Iceland. We have 3 farms producing over 3.000 T annually.

Samherji Group

2011 Namibia

• Factories

One of our pelagic factories in Iceland, it produces 40.000 T of frozen products annually. In avg. year the fishmeal factory receives 250.000 T of raw material (50.000 T fishmeal, 30.000 T oil)

Fishmeal factory Pelagic freezing plant Cold Storage 25.000 T

Samherji Group

2011 Namibia

• Factories and Final Products

One of our whitefish plant (10.000 T), producing high quality fresh and frozen fish for the most demanding stores in Europe.

Samherji Group

2011 Namibia

• The Technology

Samherji Group

2011 Namibia

• Marketing

Samherji Group

2011 Namibia

• Strong Financial and Knowledge Backup

Constant innovation in catching and processing has been an absolute cornerstone in the company´s success. In 2003 Samherji was awarded by our president The Export Awards.

2011 Namibia

1. Samherji Group 2. Katla Seafood

2

Katla Seafood: Samherji Group

2011 Namibia

• A Proud History

Samherji bought Katla Seafood in 2007. It was an operation with a catching history in Morocco since 1998. The head quarters of Katla Seafood are in Canary Islands, from where the vessels get all their supplies and service. Currently Katla Seafood operates vessels in Mauritania and the Pacific Ocean. It used to

• perate vessels in Morocco as well.

The fleet consists of 6 fishing and 2 service

• vessels. Two of these fishing vessels are on EU

flag.

Katla Seafood: Samherji Group

2011 Namibia 20

• Our Markets: 14 republic countries with 342 million people

Our main markets are 14 African countries. The offical population number in those countries is 342 million people, so the real population number could easily be up to 500 million people. Majority of the population in those countries eat fish

• f some kind daily.

We have devided those 14 countries into 4 markets according to fish consumption habits.

Area 3:

Katla Seafood: Samherji Group

2011 Namibia 21

• The Four Markets

Area 1: Area 2: Area 4:

Thank You