Joy Whinney Director Food Standards Agency Wales Food Standards - - PowerPoint PPT Presentation

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Joy Whinney Director Food Standards Agency Wales Food Standards - - PowerPoint PPT Presentation

Joy Whinney Director Food Standards Agency Wales Food Standards Agency Improve Diet and Health What Making healthier eating easier How Influencing Changing Influencing the products people environment Providing healthier Making


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Joy Whinney

Director Food Standards Agency Wales

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Food Standards Agency

Improve Diet and Health Making healthier eating easier

Changing products Influencing people Influencing

the

environment

Providing healthier choices Remove barriers to healthier choices

Activity What How

Making healthier choices easier

Evidence base

Reformulation Portion size Labelling Folate Skills/ Knowledge Campaigns Signposting

Access to Access to products information Promotion of food to kids Nutrient profiling Activity in schools

(Welsh Assembly Government lead)

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Examples of traffic light signpost labels in the UK market that meet the Agency’s recommendations

Sainsburys Waitrose New Covent Garden Soup Company Co-op

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Examples of signpost labels in the UK market that meet the Agency’s recommendations (traffic lights+GDA)

McCain Marks and Spencer Moypark Avondale

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Other Signposting schemes in UK Marketplace

Calories Calories

256 256

Sugar Sugar

3.1g 3.1g

Fat Fat

4.8g 4.8g

Saturates Saturates

1.4g 1.4g

Salt Salt

1.1g 1.1g

13% 13% 4% 4% 7% 7% 7% 7% 19% 19%

Somerfield Cadbury Schweppes and Masterfoods Morrisons Tesco Quaker, Ryvita, Coca-cola, Kraft, Masterfoods, Nestle, Danone, Kelloggs, Tate & Lyle, Unilever, Walkers, Cadburys. Aldi and Lidl have also introduced similar schemes

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www.salt.gov.uk

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