Joy Whinney Director Food Standards Agency Wales Food Standards - PowerPoint PPT Presentation

Joy Whinney Director Food Standards Agency Wales

Food Standards Agency Improve Diet and Health What Making healthier eating easier How Influencing Changing Influencing the products people environment Providing healthier Making healthier choices Remove barriers to choices easier healthier choices Activity Skills/ Reformulation Access to Access to products Knowledge information Portion size Labelling Campaigns Promotion of food to kids Nutrient Folate profiling Activity in schools Signposting (Welsh Assembly Government lead) Evidence base

Examples of traffic light signpost labels in the UK market that meet the Agency’s recommendations New Covent Garden Soup Company Waitrose Sainsburys Co-op

Examples of signpost labels in the UK market that meet the Agency’s recommendations (traffic lights+GDA) Moypark McCain Marks and Spencer Avondale

Other Signposting schemes in UK Marketplace Tesco Quaker, Ryvita, Coca-cola, Kraft, Masterfoods, Nestle, Danone, Kelloggs, Tate & Lyle, Unilever, Walkers, Cadburys. Calories Sugar Fat Saturates Salt Calories Sugar Fat Saturates Salt 256 3.1g 4.8g 1.4g 1.1g 256 3.1g 4.8g 1.4g 1.1g Morrisons 13% 4% 7% 7% 19% 13% 4% 7% 7% 19% Cadbury Schweppes and Masterfoods Somerfield Aldi and Lidl have also introduced similar schemes

www.salt.gov.uk