Joy Whinney Director Food Standards Agency Wales Food Standards - - PowerPoint PPT Presentation
Joy Whinney Director Food Standards Agency Wales Food Standards - - PowerPoint PPT Presentation
Joy Whinney Director Food Standards Agency Wales Food Standards Agency Improve Diet and Health What Making healthier eating easier How Influencing Changing Influencing the products people environment Providing healthier Making
Food Standards Agency
Improve Diet and Health Making healthier eating easier
Changing products Influencing people Influencing
the
environment
Providing healthier choices Remove barriers to healthier choices
Activity What How
Making healthier choices easier
Evidence base
Reformulation Portion size Labelling Folate Skills/ Knowledge Campaigns Signposting
Access to Access to products information Promotion of food to kids Nutrient profiling Activity in schools
(Welsh Assembly Government lead)
Examples of traffic light signpost labels in the UK market that meet the Agency’s recommendations
Sainsburys Waitrose New Covent Garden Soup Company Co-op
Examples of signpost labels in the UK market that meet the Agency’s recommendations (traffic lights+GDA)
McCain Marks and Spencer Moypark Avondale
Other Signposting schemes in UK Marketplace
Calories Calories
256 256
Sugar Sugar
3.1g 3.1g
Fat Fat
4.8g 4.8g
Saturates Saturates
1.4g 1.4g
Salt Salt
1.1g 1.1g
13% 13% 4% 4% 7% 7% 7% 7% 19% 19%
Somerfield Cadbury Schweppes and Masterfoods Morrisons Tesco Quaker, Ryvita, Coca-cola, Kraft, Masterfoods, Nestle, Danone, Kelloggs, Tate & Lyle, Unilever, Walkers, Cadburys. Aldi and Lidl have also introduced similar schemes