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James McCandless Heather Arnold Director of Retail Director of - - PowerPoint PPT Presentation
James McCandless Heather Arnold Director of Retail Director of - - PowerPoint PPT Presentation
your presentation team James McCandless Heather Arnold Director of Retail Director of Research & Analysis streetsense. streetsense. who is streetsense? We are better STRATEGISTS , because we are We are better We are better GRAPHIC
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who is streetsense?
We are better
STRATEGISTS,
because we are… We are better
GRAPHIC DESIGNERS,
because we are… We are better
PLANNERS,
because we are… We are better
ANALYSTS,
because we are… We are better
ARCHITECTS,
because we are…
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who is streetsense?
living social starbucks
- ld post office pavilion
downtown durham arts district hyattsville puree
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COMMON RETAIL MYTH #1:
- Retail can go anywhere.
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COMMON RETAIL MYTH #2:
- Great retail is created through restrictions,
mandates, and ultimatums.
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COMMON RETAIL MYTH #3:
- To attract great retail, plant flowers and
trees/install benches and trash cans.
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Vibrant Streets are making comeback as the preferred shopping, dining, and community experience. lifecycle of retail environments
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Vibrant Streets: the process Small‐Scale Shopping Streets
Carytown • Richmond, VA North Market Street • Frederick, MD Main Street • Manayunk, PA Charles Street • Boston, MA Oak Street • Chicago, IL Madison Park • Seattle, WA Bethesda Row • Bethesda, MD East Davis Street • Culpeper, VA O’Donnell Square • Baltimore, MD Atlantic Avenue • Brooklyn, NY
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Destination Streets
Walnut Street • Philadelphia, PA Newbury Street • Boston, MA North Michigan Avenue • Chicago, IL Third Street Promenade • Santa Monica, CA Champs‐Elysees • Paris, France Omotesando Dori • Tokyo, Japan
Vibrant Streets: the process
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Vibrant Streets: data collection
Year Established Avg Sidewalk Width # of Blocks in Length Public Open Space? Streetscape Design Located within a BID Supported by an Assoc./Org. Within an Historic Dist.? Underground Utilities? Residential Population Median Household Inc Daytime Population Average Retail Rents Condition of Ownership? Retail Vacancy Rate Mix of Retailers Locals : Nationals Civic /Cultural Anchor Average Daily Traffic Count walkscore Vehicles per HH # of Bus Routes Subway/LR/ Streetcar Stop Parking Facilities
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Vibrant Streets: the Toolkit
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You need a single entity to organize, represent, and
- versee interests
that impact the entire street. Stores and restaurants have basic architectural
- requirements. Retail has
the best opportunity to thrive when surrounded by
- ther retailers.
People want a safe environment to undertake commercial activities. The most reliable customer base for any retailer is the adjacent community. A walkable/ connected street increases the retailers’ ability to capture reliable, regular sales. Retailers prefer locations that are integrated into the
- community. They
seek exposure created by uses that are part of non-commercial, complementary activity. A retailer will make a significant investment in an
- establishment. They
are more willing to make a commitment to an area where another entity has made a similar investment.
Vibrant Streets: the Toolkit
Your retail should offer what its customer base needs. It is easier to draw a customer to an area for a general retail experience than it is to attract someone to a single establishment.
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Vibrant Streets: how it works step 1: is your street MANAGED?
Self-Evaluation Questions
Do these things
If “NO”
Proceed to Step 2
If “YES”
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do WHAT THINGS?
small-scale large-scale
start meeting as a retail group maintain street lighting initiate a social media campaign create a BID institute a “retail ready” incentive program build/replace the streetscape
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Why are Vibrant Streets important?
quality of life
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Why are Vibrant Streets important?
economic development
Top Factors That Impact Home Values
- 1. Schools
- 2. Proximity to a Retail Core/Walkscore
- 3. Proximity to a Major Metropolitan Area
SOURCE: realtor.org
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Why are Vibrant Streets important?
Neighborhoods that have created a mechanism to build “social capital” (i.e., a Vibrant Street) rebound from disaster more quickly and have a greater ability to conduct surveillance that leads to more successful domestic counter- terrorism.
national security
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Where does a Vibrant Streets approach apply?
- Cities with one or two strong
retail districts…
- …but without enough resources
for meaningful change within the neighborhoods.
- Communities with a series of
small, identifiable neighborhoods.
- A city government or non-profit
- rganization that can commit
resources to Vibrant Streets coordination?
- A population that understands
the importance of creating community focal points.
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www.vibrantstreets.com
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Mitchell J. Silver President, American Planning Association Chief Planning & Development Officer, Raleigh, NC Ellen Dunham‐Jones Author, Retrofitting Suburbia Professor, Georgia Institute of Technology
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Mitchell J. Silver President, American Planning Association Chief Planning & Development Officer, Raleigh, NC Ellen Dunham‐Jones Author, Retrofitting Suburbia Professor, Georgia Institute of Technology
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