Its Our Birthday! Connecting with Constituents and Making the Most - - PowerPoint PPT Presentation

It’s Our Birthday!

Connecting with Constituents and Making the Most out of your Milestone Anniversary

Dana Camacho, MS Director of Development American Academy of Periodontology Foundation

You’re having a Birthday!

Why leverage an Anniversary?

• Awareness
• Involvement
• Gifts

Raising Awareness

• We need a new logo!

Raising Awareness

Brainstorming a Theme:

• Team
• Ambassadors
• Design Company

Raising Awareness - website

Website: Special anniversary section

Raising Awareness - website

Raising Awareness - website

25 Featured Researchers:

• Selected by fellow

award recipients

• Wanted to expand into

a publication; ran out

• f time.

Raising Awareness - print

Inserts mailed with AAP Magazine

Raising Awareness - print

Articles in PerioSpectives, the AAP Magazine

Raising Awareness - video

Stimulating Involvement

• Do something
• Give something
• Say something

Stimulating Involvement

Do Something

Participate in PerioDash 2015!

• Virtual Run
• $30 registration fee – covered production cost of medals

and t-shirts

• Opportunity to fundraise through Crowdrise
• 50 participants in inaugural year; doing it again.

– School teams, practice office groups, international

Stimulating Involvement – PerioDash 2015

Stimulating Involvement – PerioDash 2015

Non-donor in Dubai UCLA Team AAP Staff team Corporate partner runner Past President

Stimulating Involvement

Say Something

• Asked donors to write in about why they support the AAP
• Foundation. Their story could be featured on the website
• r in a publication.
• Result?
• Swing and a miss!

Gifts

Give something

• Created AAP Foundation “All-Stars” society
• Constituents asked to give $2,500 in honor of 25th

Anniversary

• First 25 got personalized jersey, presented at reception

at Annual Meeting

• Raised $70,000

Gifts

We need more sponsors!

Gifts

Annual Meeting Activities

Our Booth

Annual Meeting Activities

The Silent Auction

Annual Meeting Activities

Booth:

• Continued the baseball theme
• Included raffle ticket in attendee tote bag, did 25 drawings from the

booth throughout the meeting

• Showed video on a loop
• “Hall of Fame” to immediately recognize meeting donors

Annual Meeting Activities

Signature Recognition Event:

• Something we do every year; needed to make it special
• Venue made it special, IllumiNations show
• Showed video
• Recognized All-Stars

The Party’s Over…

Where do we go from here?

• New logo going forward
• Working on 2015 Annual Report,

will commemorate anniversary too

• Breathe!

Our Successes

• The video made an impact, both to those who participated and those

who saw it. People who didn’t know before what we do know now. Go big.

• The Signature Recognition Event attracted both friends and those

who didn’t know us – they know us now.

• PerioDash 2015 brought previously uninvolved constituents into the

family.

• Lots of positive comments on our logo, our branding, and how we

have “grown” as an organization.

• $70K

What did I learn?

• If I want results, personal connection is key – as

evidenced by the failed “Say something” and sponsor booklet.

• You won’t have time to do everything. Didn’t do a 25

Researcher publication, Award recipient baseball cards.

• People *want* to be involved…just ask:

– PerioDash – Interviewees for Video – Hundreds of raffle entries – All-Stars

Dana Camacho Director of Development AAP Foundation dana@perio.org www.periofoundation.org (312) 573-3257