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INVESTOR PRESENTATION 1 Strictly Confidential August 15, 2014 - PowerPoint PPT Presentation

INVESTOR PRESENTATION 1 Strictly Confidential August 15, 2014 Forward-Looking Statements This presentation may contain certain forward-looking statements concerning our future performance and should be considered as good faith estimates made


  1. INVESTOR PRESENTATION 1 Strictly Confidential August 15, 2014

  2. Forward-Looking Statements This presentation may contain certain forward-looking statements concerning our future performance and should be considered as good faith estimates made by the Company. These forward-looking statements reflect management expectations and are based upon currently available data. Actual results are subject to future events and uncertainties, which could materially impact the Company’s actual performance. 2 Strictly Confidential

  3. A Total Beverage Company Refreshing 660mn Consumers With A Strong History of Growth... • A world class brand portfolio • In markets with low per capita consumption -Turkey: 11 litres of beer, 45 litres of sparkling beverages -Kazakhstan: 30 litres of beer, 34 litres of sparkling beverages -Pakistan: 15 litres of sparkling beverages # of countries • To a diverse & exciting region with strong GDP growth  Refreshing around 660mn consumers in Turkey, CIS and Middle East • Through an experienced and financially strong organisation • Supported through world alliances Population served (mn) 3 Strictly Confidential

  4. Operating Geography Ownership Structure Refreshing around 660mn consumers in SABMiller Yazıcılar Holding Özilhan Sınai Anadolu Endüstri markets with low per capita consumption... Harmony Ltd. 24.0% Yatırım 13.5% Holding 6.0% 23.6% Public ANADOLU EFES 33.0% 50.3% BEER OPERATIONS SOFT DRINK OPERATIONS COCA- COLA İÇECEK 1 TURKEY BEER OPERATIONS 25.6% (CCI) Public INTERNATIONAL BEER OPERATIONS COCA-COLA OPERATIONS • Breweries • Soft Drink Plants (1) 20% held by TCCEC (The Coca-Cola Export Corporation) and 4% by Ö zg ö rkey Holding. * Only the major subsidiaries of the Group are presented 4 Strictly Confidential

  5. Our Group Strategy  Maintain focus on beer and soft drinks brands  Leverage strategic alliances to expand into new markets, categories and brands  Operate through two distinct companies to maintain focus, build capability & support investment  In our core beer markets, restore margin & share in Russia and Turkey through cost reduction, premium brand focus & optimizing RTM  In our CCI markets, drive sparkling category in Turkey, expand margins in Pakistan & Iraq, deliver a full beverage portfolio  Improve balance sheet health, FCF, working capital management & a diverse funding strategy 5 Strictly Confidential

  6. Consolidated Financial Performance - 1H2014 EBITDA*(BNRI)** 1H2014 Revenue* 1H2014 Volume* 1H2014 Turkey Turkey Turkey Beer International Beer Beer 27% Beer 8% 16% International 21% Soft Drinks Soft Drinks Beer Soft Drinks 54% 26% 58% International 71% Beer 20% 85.6 24.1% 16.5% 18.2% 17.8% 9,195.8 1,520.2 45.2 5,144.6 42.5 934.7 mhl million TRL 916.6 4,563.5 million TRL 38.9 810.7 3,811.1 2009 2013 1H2013 1H2014 2009 2013 1H2013 1H2014 2009 2013 1H2013 1H2014 Beer Soft Drinks margin *On a combined basis **Non-recurring items amounted to TL9.1 million in 1H2014 6 Strictly Confidential

  7. Beer Operations 7 Strictly Confidential

  8. The Leading Brewer in CIS and Turkey Europe’s 5th largest and the World’s 1 0th largest brewer in terms of sales volume* with No.1 position in most of the markets in which we operate  Largest brewer by sales volume in Turkey (1) , Kazakhstan (1) , Moldova (2) , Georgia (3)  3rd largest brewer by sales volume & 2nd largest by value in Russia (1) , the World’s 4th largest beer market (4)  4th largest brewer by sales volume in Ukraine (1) * Company estimate Sources: (1) Nielsen, (2) Retail Zoom Moldova, (3) GAMMA Retail Audit, (4) Canadean Global Beer Trends 2013 8 Strictly Confidential

  9. Breakdown Of Pure Alcohol Consumption 100% 14% 14% 17% 19% 90% 20% 22% 24% 25% 26% 33% 38% 80% 51% 70% 20% 25% 38% 21% 30% 47% 41% 9% 60% 34% 36% 10% 50% 12% 40% 30% 60% 58% 56% 53% 51% 48% 48% 43% 42% 20% 39% 39% 37% 10% 0% Austria Czech Rep. Denmark Finland Germany Ireland Netherlands Poland Spain UK. Turkey Russia Beer Wine Spirits Per Capita Consumption* Austria Czech Rep. Denmark Finland Germany Ireland Netherlands Poland Spain UK Turkey Tu Russia Total Pure Alcohol 13 15 8 10 13 13 10 10 9 9 1 18 Beer 119 174 66 103 124 141 81 99 85 77 13 71 11 61 Source: Euromonitor, Canadean, Company estimate * At legal drinking age except Poland & Denmark 9 Strictly Confidential

  10. Total Beer Market Size & Per Capita Beer Consumption in Operating Markets & in Some Selected Countries Per Capita CAGR Growth 2009-2013 (%) 12% GEORGIA MOLDOVA 7% CHINA POLAND BULGARIA 2% ROMANIA KAZAKHSTAN UKRAINE 0 20 40 60 80 100 120 140 160 CZECH REPUBLIC GREECE USA GERMANY TURKEY SERBIA -3% RUSSIA UZBEKISTAN Per Capita Consumption (lt) -8% Source: Canadean Global Beer Trends 2013, Company estimates * Bubbles represent market size 10 Strictly Confidential

  11. Long Term Beer Group Strategy - It’s all about the consumer and delivering B rands choice, innovation and brand love - Great distribution and activation at the point of sale E xecution - Lean and efficient organisation throughout the supply E fficiency chain and RTM - with our employees, governments, suppliers, R elationship customers... 11 Strictly Confidential

  12. Beer Group’s Strategy for 2014 - 2016  Expand brand & package portfolio in premium and mainstream segments in all countries  Leverage our SABMiller alliance to provide global & regional brand power  Reduce cost base through capacity reduction, procurement savings & opex reduction in Russia & Turkey  Improve customer service & loyalty through store by store execution solutions & great service  Protect category availability through innovative retail solutions, experiental marketing & a proactive strategy with regulators  Develop profitable new markets for our brands like Ukraine, Central Asia 12 Strictly Confidential

  13. Key Enablers For 2014-2016 - Best brands Kruzhka Svezhego Samuel Adams Efes Pilsen Miller Bomonti Beliy Medved 387 Kozel Stary Melnik Efes Malt Chisinau - Strong RTM - Lean & efficient manufacturing - Market leading capabilities in marketing & sales - Superior customer relationship 1H2014 Net Debt / EBITDA - Healthy balance sheet AEFES 1.7 Consolidated - Working with best people 13 Strictly Confidential

  14. Turkey Beer Operations 14 Strictly Confidential

  15. Developments in Turkey Beer Operations Historical Volume Performance*  Negative impact of regulatory changes & higher prices continued in 2Q2014, but at a descending mhl rate despite; 8.5 7.3  adverse weather conditions in June 3.9 3.5  destocking 2009 2013 1H2013 1H2014 *Sales volume including exports  Ramadan Market Share Development Other  Our performance in 2Q2014 was still better 28% than our estimates Anadolu Efes 72% Source: Nielsen , YTD June 2014 15 Strictly Confidential

  16. Turkey Beer Operation’s Strategy - Focus on Brands in line with LT strategy B rands - New Brands and SKU launches (Launch of ‘’Efes Pilsen Special Edition:10 ’’, ‘’Samuel Adams’’ and ‘’Grolsch’’ as well as ‘’Efes Malt’’ & ‘’Bomonti’’ in returnable SKUs) - Creative & innovative executions to maximize in-store E xecution excellence - Focus on field execution - Cost reduction initiatives E fficiency - Network optimization (Closure of Lüleburgaz plant as of May 1) - Inventory, receivables & payables management to maximize cash flow - Strong focus on improving customer & R elationship consumer engagement 16 Strictly Confidential

  17. Focus on Brands Through a portfolio for all occasions... Duvel Miller Beck’s Samuel Marmara Gold Adams Peroni Grolsch Mariachi 100% brand awareness for Efes Premium Economy 4% 2% Efes Pilsen Marmara Kırmızı Exports to more than 70 countries Efes Pilsen # 1 in consumer spending in Food M34 Özel Seri:10 Mainstream & Beverage category – 8.9% as of Kozel 95% Bomonti January- June 2014 (Nielsen) Efes Pilsen Fıçı Efes Dark 100% penetration in Turkey (June Efes Light Bomonti Unfiltered 2014, Nielsen) Efes Malt Efes Xtra *Numbers may not add up to 100% due to rounding 17 Strictly Confidential

  18. Efficiency & Relationship EFFICIENCY RELATIONSHIP  Minimize costs through procurement  Proactive relationships with governments savings  Working with best people  Minimize opex  Win-win relationship with suppliers &  RTM optimization business partners  Increase cooperation with strategic partners  Transparent & proactive relationship with shareholders 18 Strictly Confidential

  19. Turkey Beer Financial Performance Volume* Revenue million TRL mhl 8.5 1,517.5 7.3 1,264.2 833.0 3.9 801.8 3.5 2009 2013 1H2013 1H2014 2009 2013 1H2013 1H2014 *Sales volume including exports EBITDA 39.8% 32.4% 30.6% 27.7% million TRL 503.0 419.7 margin 259.8 254.9 2009 2013 1H2013 1H2014 19 Strictly Confidential

  20. International Beer Operations 20 Strictly Confidential

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