Introductions & Welcome Priscille Dando Coordinator, Library - - PowerPoint PPT Presentation

Introductions & Welcome

Priscille Dando Coordinator, Library Information Services Fairfax County (VA) Public Schools Erin Downey District Consulting Librarian Boise School District, Boise, Idaho

Outcomes

❏ Identify high leverage advocacy strategies and skills with minimal time investment and high return ❏ Connect your message with your advocacy target in a variety of situations ❏ Tell impactful stories with data through an outcomes based approach ❏ Apply this understanding to real-life scenarios

Grounding

Why is your role as an advocate important?

What people think I do VS What I really do

What is evidence-based advocacy (EBA)?

Research

Relationship

Request

Request

Making the Ask

Frame your request

Articulate the WHY behind your ask. Have a story grounded in local impact. Use as an example of current or desired state. Consider the ROI on your ask.

Relationship

Building Social Capital

Relationship Keys

• Integrity
• Caring actions
• Five positive interactions to every request/problem
• If you must share a problem, bring a solution (never

whine)

• Be aware of hot buttons
• Step up to responsibility
• Show your appreciation

Persuasive Communication

• Leverage persuasive techniques

○ Reciprocity ○ Scarcity ○ Authority ○ Consistency ○ Consensus ○ Liking

Cialdini, R. B. (2007). Influence: The psychology of persuasion. New York: Collins.

Savvy Communication

• Show finesse

○ Situational awareness; timing is everything ○ Alignment with school/administration goals, values, and priorities. ○ Focused on student benefit and outcomes. (How do you know this to be true?) ○ Articulate your proactive contribution

Communication

What has worked for you?

Research

Telling Impacful Stories

Backwards Design--Research Last

Find gaps -> Pick story -> Find evidence Employ Backwards Design

Using Data You Already Have at Hand

• Circulation system stats
• Collection stats
• Visitor traffic
• Calendar/Schedule

“Anecdata”

Broad narratives need personal stories.

• Short
• Specific
• Descriptive

Putting it together

Drill down to the practical

Strategies in the real-world

Imagine: Diana is a middle school librarian and is seeking funding from administration to update furniture in the library to create more flexible, functional, and appealing spaces for students. Her school is going 1:1. Next month she plans on speaking to her principal. What actions would you recommend based on this scenario?

Value-add of a focus on advocacy

What impact does this focus have on our overall jobs? What opportunities arise as a result in our own work? Where are we still learning in this process?

Pro Tip: Establish a Guiding Coalition

It’s OK to be where you are; it’s not OK to stay there.

Essential Questions

What is important to your principal? What would you like your principal to know

• r do that would have a significant impact?

What additional information do you need? What’s your first step?

Questions & Sharing

Thank you!