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Dec 07, 2023 21 likes •231 views

Introduction to Business Resources Holly Inglis Milt Harris Library, Rotman School of Management University of Toronto Libraries Overview Types of information available Company, industry and market research databases Additional

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Introduction to Business Resources

Holly Inglis Milt Harris Library, Rotman School of Management University of Toronto Libraries

SLIDE 2

Overview

Types of information available
Company, industry and market research databases
Additional subscription resources

SLIDE 3

How do I access these resources?

All databases are available through the library catalogue and

therefore available off campus (login with your UTOR ID)

Note: They are generally not searchable via the catalogue, you have to look

up the database name and search within

Two shortcuts:
Entrepreneurship LibGuide‐ Carey Toane has put this together and it’s an

excellent resources for exploring industry, market research and company research

Rotman Milt Harris Library Website – Databases by Subject links to all key

business databases

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Types of Reports

Companies: annual reports, company profiles, analyst reports, SWOT

analysis, ratios, financial data

Industry Reports
Market Research Reports
Data: Demographic, product research, financial (public companies)

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Company Research

Only public companies have to disclose their finances; private

companies do not have to disclose anything

The Ontario Securities Commission has some helpful

reports/definitions if you’re new to this research. Try Researching Your Investments or Disclosure Documents

Source: Ontario Securities Commission. “Researching Your Investments” http://www.osc.gov.on.ca/documents/en/Investors/res_res earch‐invest_en.pdf

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Using Industry Codes for Company Research

Using an industry code (usually NAICS or SIC) you can compile lists
f companies operating within a certain industry
CB Insights for start‐ups and venture capital
Try LexisNexis, Mergent or Capital IQ (available in Rotman Finance Lab)
To find the NAICS or SIC code, check Statistics Canada for NAICS

(http://www23.statcan.gc.ca/imdb/p3VD.pl?Function=getVD&TVD= 380372) or US Department of Labor for SIC codes https://www.osha.gov/pls/imis/sicsearch.html

Some databases assign their own codes or let you search by

keyword

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Challenges

Is it a niche industry?
How new is this technology or industry?
What industry are competitors classified under?
Are there broader industry reports?
Glucose tracking monitor falls under wearables or medical devices
An app to track learning initiatives in students falls under education
An innovation on steering wheel technology falls under car parts and

accessories

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Will the library buy industry or market research reports for me?

Source: https://pixabay.com/en/money‐cat‐wealth‐canadian‐money‐1144553/

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Industry Research

Industry Reports
SWOT
News articles

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Databases

IBISWorld (Canada, U.S., U.S. specialty reports, Global)
EMIS (International coverage by country or region)
Business Source Premier

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What is in a market research report?

Demographics
Market sizing, analytics
Competitors
Forecasts

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Market Research

Marketresearch.com/Academic
Passport GMID
MaRS Library Collections (Startup Library/Entrepreneur’s Toolkit):

https://www.marsdd.com/collections/

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While searching for industry and/or market information

How much information is available? Does it include forecasts,

competitors, etc?

Is it relevant? (Geographic area, date of publication, etc)
Where are the gaps?
Who else could be tracking this information?

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News/Trade Articles

Subscription sources: ProQuest or Factiva Example: Sylvers, Eric; Chaudhuri, Saabira; Gasparro, Annie. (16 January 2018). Nestlé Sells Butterfinger and BabyRuth Unit to Italian Candy Maker; Ferrero spends $2.8 billion for a business that includes the Butterfinger and Baby Ruth brands. Wall Street Journal. Retrieved from ProQuest.

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CB Insights

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eMarketer

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Reminder

These resources are licensed to U of T for academic use
They can not be distributed
You lose access to subscription resources when you graduate

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Next steps

Entrepreneurship workshops:

Launchpad: Campus Resources for U of T Startups
Data Resources for Entrepreneurs
Primary Research Strategies and Tools
Resources for Patents and Trademarks

And more! http://guides.library.utoronto.ca/ERW

SLIDE 21

If you have any questions

Holly Inglis Public Services Librarian Rotman Business Information Centre holly.inglis@rotman.utoronto.ca