Integrated Mobility and Public Transportation CTA 2015 Annual - - PowerPoint PPT Presentation

Integrated Mobility and Public Transportation

CTA 2015 Annual Conference November 19, 2015

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Rapidly Changing World of Mobility

 There are many options that fall in between private

vehicles and pubic transportation

 These options are changing the way communities and

regions think about mobility

 The trend presents an opportunity to rethink how we do

business- shifting from concentrating on systems to focusing on customers, where communicating and providing real choices can truly improve mobility for customers and communities

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From a Global Perspective, Public Transportation is Engaging in New Thinking

 UITP- The International Association of Public Transport has

been engaged in discussions over the last several years

 S

hare information from two efforts

S

mile Proj ect: Integrating Multi-Modal Mobility into a Future Public Transport Bouquet (their term not mine!)

Helsinki City Planning Department: Rethinking Urban

Mobility- Public Governance as a promotor

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‘Choose. Change. Combine.’ – embracing multimodality

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Since 2002, EUROPEANMOBILITYWEEK is an annual campaign on sustainable urban mobility, supported by the European Commission.

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The aim of the campaign, which runs from 16-22 September every year, is to encourage European local authorities to introduce and promote sustainable transport measures and to invite people to try out alternatives to car use.

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The week culminates in the ‘Car-Free Day’ event, where participating towns and cities set aside one or several areas solely for pedestrians, cyclists and public transport for a whole day.

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In 2014, a total of 2013 cities from 44 countries officially registered for the campaign.

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8,543 permanent measures were implemented as a result of the campaign in 2014 alone, mainly focusing on infrastructure for cycling and walking, enhancing public transport services, improving transport accessibility and raising awareness about sustainable travel behavior

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City of Helsinki

S haring economy + The development of technology = Mobility as a S

ervice

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Implementing MAAS

• A Recent Pilot

 UbiGo: 6 month operational field test in Gothenburg

S weden

 195 participants  S

ervice integrated public and private solutions into a new type of collective transport

 Results: 93%

satisfied with travel, 97% wanted the pilot to continue

 Work though still evolving on best business models

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CUTA Vision/ Mission

 “ To inspire and influence the evolution of

integrated urban mobility”

 Change by the membership, causing them

to rethink how public transportation and mobility can work in communities - new additions to the CUTA leadership/ Board of Directors

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Impact of These International Trends on APTA and Public Transportation

 APTA 2015-2019 S

trategic Plan represents some of the new thinking

 Includes the notion of changing demographics and the

introduction of evolving technologies

 Working through its Mobility Management Committee which has

been charged with raising awareness and identifying opportunities to educate its membership in the changing view of mobility

 APTA Board of Directors were impressed by the presentation of

Tony S eba on Transportation Megatrends Disrupting Public and Private Transportation

 Created Integrated Mobility Working Group with participation by

related Committees

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Work of the Integrated Mobility Working Group

 Listening sessions over the past year  Associations with similar interests  NACTO, NLC, AARP

, NLC, TRB, ITS America, ITE

 Groups which are part of the mobility continuum  Rideshare, Bikeshare  S

hared Use Mobility from Dr. S usan S haheen from Berkeley

 Developed framework of 12 principles which were approved

by t he BOD at t he Annual Meet ing

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Ongoing Nationally Based Research

 TRB Policy S

tudy “ Innovative Urban Mobility S ervices: Issues and Opportunities”

 TCRP J-11 “ The Impact of New Technology Enabled

Mobility S ervices on Public Transportation”

 Proj ects geared towards regulatory boundaries and

identifying potential business framework for integrating multiple partners

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Current Proj ect Experience

 Dallas, TX DART  S

aint Pat rick’s Day Pilot wit h Uber

 Looking t o expand t he relat ionship st ep by st ep Dat a S

haring

Technology Plat form fare app now includes Lyft and

Zipcar – soon will add Carma

Fare payment plat form combining mult iple modes First mile/ last mile and Parat ransit

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What can transit agencies do to start to move forward in this new mobility world?

• Be at the table!
• Understand risks and rewards of new

technologies

• Focus on changing needs of our customers

and markets

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S

• me Have Developed

a Complex Course of Action and Planning Process -

Our view is that the pieces are already there – they j ust need to be arranged to meet your goals

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Important first steps

 Determine your end goals –

what do you want to achieve?

 Evaluate the steps necessary to achieve goals  How and who makes final decisions?  What is within your control or the control of others?  Where can you effectively influence the process?  Who will be opposed to achieving your goals?  Are you appropriately positioned to invest the external

time/ energy to pursue new partners and have the right internal organization infrastructure to adapt and adj ust to this new world?

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 S

tart by understanding the incentives and cultures that drive your decisions and the decisions of potential partners in the private sector

 Establish workable business framework for success  By embracing new technologies, reducing friction in

customer interactions and dealing with markets that are

• verregulated and underfunded, you might be able to

lower costs and improve quality and service to customers

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Why is this important for transit agencies?

Thank you!

 S

tay informed

 Any questions, please contact:

Marlene Connor MBConnor@ mcatp.com 413-537-5362

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