Insert NZ story slide from Sharon 100% MADE OF NEW ZEALAND FOOD - - PowerPoint PPT Presentation

▶

Mar 29, 2024 349 likes •687 views

Anuga Conference 2013 Insert NZ story slide from Sharon 100% MADE OF NEW ZEALAND FOOD SCARCITY Rising global demand for protein FOOD SAFETY Consumers seeking security & confidence SUSTAINABILITY & ETHICS Now a mainstream

SLIDE 1

SLIDE 2

SLIDE 3

Anuga Conference 2013

100% MADE OF NEW ZEALAND

Insert NZ story slide – from Sharon

SLIDE 4

SLIDE 5

FOOD SCARCITY

Rising global demand for protein

SLIDE 6

FOOD SAFETY

Consumers seeking security & confidence

SLIDE 7

SUSTAINABILITY & ETHICS

Now a mainstream preoccupation and expectation

SLIDE 8

INCREASED SEGMENTATION

f consumer needs driving differentiated products

and new red meat niches

SLIDE 9

DIVERSE CHANNELS TO MARKET

Supply chain consolidation + new shopping behaviours

SLIDE 10

DIGITAL CONNECTIVITY

the influence of citizen media

SLIDE 11

BACK TO NATURE

A return to natural, away from refined and processed – less is more

SLIDE 12

SLIDE 13

SLIDE 14

SLIDE 15

SLIDE 16

SLIDE 17

Inaugural Silver Fern Farms Premier Selection Awards 73 chefs from across New Zealand 17 venison entries (23%) “A great opportunity to create a unique dish not normally offered on our restaurants menu”

SLIDE 18

FINALIST

ALEX STROBACH O’Connell Street Bistro Auckland

Silver Fern Farms Cervena venison loin

“A simple but considered compilation of textures and a deep sauce made for the best possible marriage. The venison was so tender we barely needed our knives” Judge

SLIDE 19

FINALIST

SCOTT CORBETT Pepper Tree Restaurant Coromandel

Rack of Silver Fern Farms Cervena venison cutlet

“As simple dish with complex tastes and textures magnificently

combined. It was sublime, perfectly balanced and not just good

but very, very good” Judge

SLIDE 20

FINALIST

Greg Piner Pier 24 Dunedin

Char grilled Cervena venison loin medallion

“This contemporary dish pushed the diner to try meat that went well beyond the usual venison offerings, and did so in a refined and clever way” Judge

SLIDE 21

SLIDE 22

PREMIUM VALUE-ADDED BRANDS IN TARGETED GLOBAL MARKETS GERMANY

SLIDE 23

MIDDLE EAST

SLIDE 24

ASIA – CHINA AND HONG KONG FOCUS

SLIDE 25

SLIDE 26

SLIDE 27

$- $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 $35.00 $40.00 $45.00 1000 2000 3000 4000 5000 6000 7000 TOTAL VENISON VOLUME TOTAL PRICE / KG

$978,313 $1,830,227 $2,229,469 $2,660,343 $0 $50,000 $100,000 $150,000 $200,000 $250,000 $300,000 $0 $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 $3,000,000 MAT To 08/05/11 MAT To 06/05/12 MAT To 05/05/13 MAT To 04/05/14 October 2009 November 2009 December 2009 January 2010 February 2010 March 2010 April 2010 May 2010 June 2010 July 2010 August 2010 September 2010 October 2010 November 2010 December 2010 January 2011 February 2011 March 2011 April 2011 May 2011 June 2011 July 2011 August 2011 September 2011 October 2011 November 2011 December 2011 January 2012 February 2012 March 2012 April 2012 May 2012 June 2012 July 2012 August 2012 September 2012 October 2012 November 2012 December 2012 January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

Total Key Accounts Total Venison - Dollars

SLIDE 28

SLIDE 29

“OMG this is so good, I can’t believe I have never had it before” “I don’t eat venison” “Just try a little bit” “oh oh that is actually good” “I always buy this” “Yum! What is this?” “I love your venison” “This just melts in your mouth, so tender” “I don’t usually like venison but this is wonderful”

“The Venison Steak pack is the perfect size for me as my wife doesn’t like venison so nothing goes to waste”

SLIDE 30

SLIDE 31

Anuga Conference 2013

100% MADE OF NEW ZEALAND

SLIDE 32