Innovative Marketing Or: How I Learned To Stop Worrying and Love - - PowerPoint PPT Presentation

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innovative marketing

Innovative Marketing Or: How I Learned To Stop Worrying and Love - - PowerPoint PPT Presentation

May 16, 2023 146 likes •475 views

#OEDASummit Innovative Marketing Or: How I Learned To Stop Worrying and Love Social Media MarketingStrategist Brand Identification Creative Direction Social Media This is a work of fiction. Names, characters, places, and incidents either are

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Innovative Marketing

Or: How I Learned To Stop Worrying and Love Social Media #OEDASummit

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MarketingStrategist

Brand Identification Creative Direction Social Media

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This is a work of fiction. Names, characters, places, and incidents either are the product of the author’s imagination or used

fictitiously. Any resemblance to actual persons,

events, or locales is entirely coincidental.

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Consumer Creator

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Who’s your audience?

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Primary Audience Secondary Audience

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Who GAS?

Who gives a ?

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What’s your voice?

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Purpose Personality Language

FTZ

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Engagement

Platforms Functional Hashtags Videos and Photos Infographics Lists

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Interaction

Fun Hashtags Calls to Action Questions

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Parasocial Interaction and the “Illusion of Intimacy”

Jennifer Anette Lueck (2012)

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Site Location Professionals Target Industry Businesses Target Industry News Business News Economic Developers Discussion Groups

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.@Google Will Be Powered Completely by Clean Energy This Year http://dlvr.it/N1SMlK #cleanenergy #energy #econdev Here's a look at an interesting new road construction option. http://dlvr.it/NKxNFk #econdev #logistics Cool article about how empty industrial buildings are becoming data centers http://dlvr.it/MT35CF #econdev #datacenters See the Top #Distribution Center Site Selection Trends From 2016 http://dlvr.it/NT41FL #econdev

Juniper County, FL @JuniperCountyFL

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See why experts expect oil prices to continue to rise: http://dlvr.it/NF63VT #econdev #oil .@SiteSelection ranks #JuniperCounty, #Florida #4 #BestCountyinAmerica for #Manufacturing in #2017. Cool article: http://dlvr.it/WM47CH http://dlvr.it/NT41FL

Juniper County, FL @JuniperCountyFL

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Check out our friends at @FloridaEDC. They’re doing great things down here! #FollowFriday #econdev Thinking about relocating? Take a look at all of our available sites & buildings: http://dlvr.it/JE87GN #econdev #manufacturing #automotive .@UCF partners with @VaughnInc to create CNC Operator certificate program: http://dlvr.it/WM47CH #econdev #manufacturing #workforce .@OlsenFiber announced it’s expanding its Juniper Co, FL facility and will create 120 new jobs: http://dlvr.it/NT41FL #econdev #fiber #jobs

Juniper County, FL @JuniperCountyFL

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Check out this @Inc article on how @GroceryDirect bounced back after Hurricane Crystal destroyed its entire delivery fleet. Juniper County’s unemployment rate is at a five‐year low! Juniper County, FL named the fastest growing county in Florida! #WhoDaBest? #WeDaBest! Learn more about Juniper County here: http://dlvr.it/N1SMlK #WhoGAS

Juniper County, FL @JuniperCountyFL

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Juniper County, FL kicks off #ManufacturingWeek with a tour of @JRWelding #econdev #manufacturing Congrats to @BlueCoconut for breaking ground on a new distribution center here in Juniper County, FL! #WelcomeHome #econdev Are you going to #SEDCATL? Jack and Kelly will be there representing Juniper County, FL! #econdev @SEDC Congrats to Sonja Diaz for being named Florida Economic Development Director

f the Year! #econdev

Juniper County, FL @JuniperCountyFL

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Excited to be taking the @WellensLtd leadership team on a site visit today. Fingers crossed! #ImAboutToBeFired #SEDCATL Here are the minutes from the Juniper County Economic Development Council’s monthly meeting http://dlvr.it/N1SMlK Congrats to @GibsonHS Marching Gators for placing third in this weekend’s Bellevue Band Bonanza! #GoGators! The flooding on the south end of town appears to have slowed. Roads may still be under water, so proceed with caution.

Juniper County, FL @JuniperCountyFL

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Social Media Calendar

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Colleen Walton @colleenrwalton

Any questions?