Innovative Marketing Or: How I Learned To Stop Worrying and Love - PowerPoint PPT Presentation

#OEDASummit Innovative Marketing Or: How I Learned To Stop Worrying and Love Social Media

MarketingStrategist Brand Identification Creative Direction Social Media

This is a work of fiction. Names, characters, places, and incidents either are the product of the author’s imagination or used fictitiously. Any resemblance to actual persons, events, or locales is entirely coincidental.

Consumer Creator

Who’s your audience?

Primary Secondary Audience Audience

Who GAS? Who gives a ?

What’s your voice?

FTZ Personality Language Purpose

Engagement Functional Hashtags Videos and Photos Infographics Platforms Lists

Interaction Calls to Action Fun Hashtags Questions

Parasocial Interaction and the “Illusion of Intimacy” Jennifer Anette Lueck (2012)

Site Location Target Industry Target Industry Professionals Businesses News Business Economic Discussion News Developers Groups

Juniper County, FL @JuniperCountyFL Here's a look at an interesting new road See the Top # Distribution Center Site . @Google Will Be Powered Completely Cool article about how empty industrial construction option. by Clean Energy This Year buildings are becoming data centers Selection Trends From 2016 http://dlvr.it/NKxNFk http://dlvr.it/MT35CF http://dlvr.it/N1SMlK http://dlvr.it/NT41FL # cleanenergy # energy # econdev # econdev #logistics # econdev # datacenters #econdev

Juniper County, FL @JuniperCountyFL See why experts expect oil prices to . @SiteSelection ranks #JuniperCounty , Cool article: http://dlvr.it/WM47CH http://dlvr.it/NT41FL continue to rise: http://dlvr.it/NF63VT #Florida #4 #BestCountyinAmerica for #econdev #oil #Manufacturing in #2017 .

Juniper County, FL @JuniperCountyFL Check out our friends at @FloridaEDC . Thinking about relocating? Take a look . @UCF partners with @VaughnInc to . @OlsenFiber announced it’s expanding They’re doing great things down here! at all of our available sites & buildings: create CNC Operator certificate its Juniper Co, FL facility and will create #FollowFriday #econdev http://dlvr.it/JE87GN #econdev program: http://dlvr.it/WM47CH 120 new jobs: http://dlvr.it/NT41FL #manufacturing #automotive # econdev # manufacturing #workforce #econdev #fiber #jobs

Juniper County, FL @JuniperCountyFL Check out this @Inc article on how Juniper County’s unemployment rate is Juniper County, FL named the fastest Learn more about Juniper County here: @GroceryDirect bounced back after at a five‐year low! growing county in Florida! http://dlvr.it/N1SMlK #WhoGAS Hurricane Crystal destroyed its entire #WhoDaBest ? #WeDaBest ! delivery fleet.

Juniper County, FL @JuniperCountyFL Are you going to #SEDCATL ? Jack and Juniper County, FL kicks off Congrats to @BlueCoconut for breaking Congrats to Sonja Diaz for being named Kelly will be there representing Juniper #ManufacturingWeek with a tour of ground on a new distribution center Florida Economic Development Director County, FL! #econdev @SEDC @JRWelding #econdev #manufacturing here in Juniper County, FL! of the Year! #econdev #WelcomeHome #econdev

Juniper County, FL @JuniperCountyFL The flooding on the south end of town Excited to be taking the @WellensLtd #SEDCATL Congrats to @GibsonHS Marching Here are the minutes from the Juniper County Economic Development leadership team on a site visit today. Gators for placing third in this appears to have slowed. Roads may Council’s monthly meeting weekend’s Bellevue Band Bonanza! Fingers crossed! #ImAboutToBeFired still be under water, so proceed with #GoGators ! caution. http://dlvr.it/N1SMlK

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Colleen Walton @colleenrwalton Any questions?