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Innovation in Near Beer Lena Wang Innovation Director Connection - - PowerPoint PPT Presentation
Innovation in Near Beer Lena Wang Innovation Director Connection - - PowerPoint PPT Presentation
Innovation in Near Beer Lena Wang Innovation Director Connection with Strategy Personal Introduction Opportunities in Other Alcohol Categories Alcohol Category Price Per Serving RTD Normal Beer Premium Beer Wine Baijiu RTD Spirits
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Personal Introduction
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Beer Hard Liquor Baijiu Wine RTD
Normal Beer Premium Beer Wine Baijiu RTD Spirits
Alcohol Category Price Per Serving
Opportunities in Other Alcohol Categories
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Top 2 Growth Driven Platforms Serving up a great night out Relaxation & Bonding
YOUNG ADULTS (LDA) BEYOND BEER Others Beer Beer Others
Explore Opportunities in the Total Alcohol Landscape
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Our Opportunity
Strong Route to Market Fermentation know-how Brand Building Ability
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INTERNATIONAL PROFESSIONAL COCKTAIL Naturally Fermented Endorsed by Budweiser
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Professional Cocktail Brand Inspired by Global Classical Cocktails 6 Flavors
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Full Portfolio for Different Channels
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Start the Journey in China
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Johnny Appleseed Cider
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Sales Volume
+9%
2014 2013 2012 2011 2010 2009
* Data is for Cider category in the world
23MHL
Cider is Growing Worldwide
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Female alcohol drinkers Young alcohol drinkers
630 Million Female
Provide more Choices to Female and Young consumers
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Product is Well Accepted by Consumers in Tests
All from Apple Naturally Fermented Great Taste
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Liquid with 3 Layers of Taste Enjoyment
Naturally sweet and sour Smooth taste of wine Crispy bubbles
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Suitable for Multiple Occasions
No matter if you are in a Family party,
- r KTV with friends
- r personal drinking occasion,
JA Cider is always your best choice.
Relax axat atio ion n & Bonding ing
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