INNOVATING THE INDUSTRY TO MANAGE MARKET CHANGE. MEXICO Antonio - - PowerPoint PPT Presentation

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INNOVATING THE INDUSTRY TO MANAGE MARKET CHANGE. MEXICO Antonio - - PowerPoint PPT Presentation

Nov 30, 2023 102 likes •295 views

Industry Status and Updates INNOVATING THE INDUSTRY TO MANAGE MARKET CHANGE. MEXICO Antonio Guerra Autrey Chief Executive Officer, GRUPOMAR, Mexico Tuna industry contributes to economic development in Mexico. FLEE 51 vessels T

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Antonio Guerra Autrey

Chief Executive Officer, GRUPOMAR, Mexico

Industry Status and Updates INNOVATING THE INDUSTRY TO MANAGE MARKET CHANGE. MEXICO

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Tuna industry contributes to economic development in Mexico.

  • 51 vessels

(20% of OPO)

  • + 49,000 m3 of carrying
  • capacity. (23% of OPO)

FLEE T

  • +12,000 direct jobs
  • +60,000 indirect jobs

JOB CREATION

  • Average catch: 128,000 t / yr.
  • Domestic market value: US $ 700 M
  • Value of exports: US $ 90 M

ECONOMIC IMPACT

  • Domestic consumption of 180,000 t. per year
  • + 4 milion cans packed daily
  • 9 cans / per capita / year

NUTRITION AND ALIMENTARY SECURITY

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Composition of the Mexican fleet by carrying capacity ( t.)

1 5* 12 33

Number of vessels.

9 51 + 49,000

COMPANIES VESSELS CARRYING CAPACITY (t.)

The Mexican fleet

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Carrying capacity by company ( thousands of

tons ) Total: 49,063 t.

The Mexican fleet….

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81% 13% 3%

Aleta Amarilla Barrilete Aleta Azul Otros

Catch by Species

( Average 2013-2017) 139 139 136 115 [VALOR]* 128

40 60 80 100 120 140 160 2013 2014 2015 2016 2017 PROM

Total Catch by Year

( Thousand metric tons (t) )

Mexican catch

fU

Source: IATTC , * Estimated

Yellowfin Skypjack Bluefin Other

AVG

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Tuna fishing in Mexico is a sustainable industry.

fU The Pacific Alliance for Sustainable Tuna, comprised by 4 principal players representing more than 90% of the yellowfin/skipjack fishing effort in Mexico, is certified by the Marine Stewarship Council as a sustainable fishery.

GRUPOMAR RECEIVES ITS MSC CERTIFICATION

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Mexican consumer preferences

  • 1. Flavor
  • 2. Quality
  • 3. Price

95% of the households that buys tuna:

35% consume it

immediately

65% consume it

afterwards

Top 3 attributes consumers look for when choosing a brand

86% consume it

at home at lunch time

70% prepares it

as main dish

The most common dish prepared with tuna:

Salads + Mayonnaise + Vegetables

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A growing demand for tuna …

20 25 30 35 2010 2020 2030 2040 2050

21 23 25 30 31

Total Population of Mexico by Age Group 1950-2050 ( X1000 ) Projected Growth of the Tuna Market in Mexico 2010-2050 ( Million of cases x48 cans)

*Based on estimated current per capita consumption in Mexico of 9 cans/yr.

*Source. Data form te United Nations. World Population Prospect-2012, New York.

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At Grupomar, we face market changes and challenges with innovation!!

 Products.  Fishing Fleet  Processing  Administrative Processes.  Marketing  Etc.

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RY17 RY18

Sales units (kg ‘000) Sales value ( MXP ‘000)

Controlled labels Varieties In water In oil

Sales units (kg ‘000)

Consumption of canned tuna in Mexico (2017) …

Source: Nielsen, Total Mexico

  • 3

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TOTAL GRUPOMAR

14.1 16.6 13.6 14.6

  • 4.4
  • 1.1
  • 8.0

5.4

  • 3%

11.2%

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The domestic market has been evolving due to changes in the lifestyle of the population and new consumption trends that are changing preferences.

 Higher awareness about nutrition and health  Changes in lifestyle  Demand for more convenient packaging and portioning  More specialized market niches

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The development of tuna, salmon, chicken salads was an important step in the diversification of our products.

Salads and pouch packing

Salads Pouch

Tuna packed in pouches provides a convenient option to have a healthy meal for people with busy lifes.

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Following changes in the tastes of our clients, Tuny developed speciality products like tuna, salmon, squid, chicken and octopus in different sauces and flavors.

Specialities and Tuny to Go

Pouch

Easy to carry and consume, the Tuny to Go line is focused on school children and people in general that have to eat in a hurry.

Specialities Tuny to Go

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Following changes in the taste of our clients, Tuny developed speciality products like tuna, salmon, squid, chicken and octopus in different sauces and tastes.

Frozen and gourmet

Pouch

Tuna medallions and tuna burgers are part of

  • ur frozen Line

Frozen Gourmet

For the gourmet market, Tuny offers tuna loins and sardines in high- end presentations

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In cans and pouch presentation, Tuny provides its institutional clients with high quality tuna in large portions and convenient packing.

Food service

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CANADA GUATEMALA EL SALVADOR NICARAGUA COSTA RICA PANAMA HONDURAS PUERTO RICO U.S.A.

The Tuny brand is present in several foreign markets

Grupomar is the only Mexican tuna company that holds, among others, two very important certifications : BRC Global Standard for Food Safety is internationally recognized quality certification. It certifies that Grupomar’s products comply with Muslim markets requirements.

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Our company

 Grupomar is a company where sustainable fishing and constant innovation are core values applied to its business models and strategies.  Grupomar grows inside Mexico and beyond its borders developing a greater regional influence and positioning its products and brands in other markets.

Antonio Suárez Gutierrez President of Grupomar

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Thank you very much for your attention !

Antonio Guerra Autrey

C.E.O. of Grupo Marítimo Industrial

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