SLIDE 41 Minibond Pilot Program is a Success
CITY OF CAMBRIDGE, MASSACHUSETTS $2,000,000 General Obligation Bonds, 2017 Series A (Minibond Program) Rated: AAA/Aaa/AAA
Issue: HilltopSecurities acted as financial advisor to the City of Cambridge, Massachusetts (“City”) for the negotiated sale of their General Obligation Bonds, 2017 Series A (Minibond Program) in the amount of $2,000,000 (the “Minibonds”). The Minibonds closed on March 8, 2017 and were a direct sale to City residents by Neighborly Securities. Challenges: Cambridge’s Minibond issue was the first underwriting for Neighborly, a start-up broker-dealer based in San Francisco, California. The City offered $2,000,000 of Minibonds in an untested market for $1,000 denomination, 5 year maturity, par structured bonds. Additionally, the market has traditionally been unfavorable for “resident” or Minibonds in Massachusetts. The City’s goal was to offer the Minibonds
- nly to residents of the City, maintain yields in line with “AAA” MMD and minimize additional issuance
costs. Resolution: Neighborly sold the Minibonds after a five day order period (including a three day weekend) to 239 investors with $2,034,000 in total orders. To help accomplish this feat, HilltopSecurities, the City and Neighborly worked closely with citizens, holding two well-attended public information sessions at City
- Hall. Additionally, HilltopSecurities worked with the City to leverage its established direct mail and social
media programs to advertise the investment opportunity. Neighborly opened accounts and evaluated potential investors for suitability. HilltopSecurities provided pricing guidance to the City and coordinated the sale of the Minibonds as part of a larger offering with another broker/dealer, adding further support had the sale not been successful.