INFLUENCES Perceptions Communicates emotional energy 90% of - - PowerPoint PPT Presentation

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Nov 20, 2023 285 likes •428 views

COLOUR AN INTRODUCTION jdjcreative.co.uk INFLUENCES Perceptions Communicates emotional energy 90% of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text R E J U V E N AT I O N

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COLOUR

AN INTRODUCTION

jdjcreative.co.uk

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INFLUENCES

Perceptions Communicates emotional energy 90% of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text

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GREEN

Represents life, vitality and money. R E J U V E N AT I O N

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PANTONE

Colour of the year: 2017 Rejuvenation, restoration and renewed energy

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“ There are no lines in nature, only areas of colour, one against another.”

EDOUARD MANET

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RED

Delivers impact, drives emotion and competence. PA S S I O N

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BLUE

Conveys professionalism, trustworthiness, intelligence and competence. T R U S T

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ORANGE

communicates health, energy and enthusiasm. It’s associated with youthfulness C A R E F R E E

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YELLOW

Colour of joy and happiness. Conveys hope and

ptimism.

O P T I M I S M

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WHITE

Lends space to design. Sophisticated minimalism. Helps portray cleanliness and simplicity. P U R I T Y

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BLACK

Colour of mystery, sophistication and power. E L E G A N C E

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