INFLUENCES Perceptions Communicates emotional energy 90% of - PowerPoint PPT Presentation

Nov 20, 2023 •285 likes •425 views

COLOUR AN INTRODUCTION jdjcreative.co.uk INFLUENCES Perceptions Communicates emotional energy 90% of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text R E J U V E N AT I O N

COLOUR AN INTRODUCTION jdjcreative.co.uk
INFLUENCES Perceptions Communicates emotional energy 90% of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text
R E J U V E N AT I O N GREEN Represents life, vitality and money.
PANTONE Colour of the year: 2017 Rejuvenation, restoration and renewed energy
“ There are no lines in nature, only areas of colour, one against another.” EDOUARD MANET
PA S S I O N RED Delivers impact, drives emotion and competence.
T R U S T BLUE Conveys professionalism, trustworthiness, intelligence and competence.
C A R E F R E E ORANGE communicates health, energy and enthusiasm. It’s associated with youthfulness
O P T I M I S M YELLOW Colour of joy and happiness. Conveys hope and optimism.
P U R I T Y WHITE Lends space to design. Sophisticated minimalism. Helps portray cleanliness and simplicity.
E L E G A N C E BLACK Colour of mystery, sophistication and power.
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