#Influence in an attention economy
‘Influence’ Noun invisible or insensible action exerted by one thing or person on another, especially by people in power Verb to modify, affect, or sway (Macquarie Dictionary, 6 th edition, 2013)
‘ The attention economy’ Goldhaber (1997) proposes a “radical theory of value” “The currency of the New Economy won’t be money, but attention” “Attention….is an intrinsically scarce resource”
Image by Ed Yourdon distributed on a Creative Commons license at https://www.flickr.com/photos/72098626@N00/8452375025
Hyperlinks have meaning Shell links to Greenpeace…does Greenpeace link to Shell? Political rather than informational
Image by Rob Patrick distributed by Creative Commons licensing at https://www.flickr.com/photos/alkalinezoo/
“ index authority” (Ackland and O’Neil, 2011) “hyperlink capital” (Pilny and Shumate, 2011) An emerging currency….
“The track record of Australian educational policy decisions based on educational research evidence is not good” (Kreig, 2014)
“Awareness is growing of the need to move into new modes of engagement that are more available to modern society” (Ensor, 2014)
Do we wish to “modify, affect, sway”?
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