Important Notice o The information contained in this presentation is - - PowerPoint PPT Presentation

▶
important notice
SMART_READER_LITE
LIVE PREVIEW

Important Notice o The information contained in this presentation is - - PowerPoint PPT Presentation

Mar 23, 2024 485 likes •806 views

COL Public Company Limited 2Q2016 update 1 Important Notice o The information contained in this presentation is for information purposes only and does not constitute an offer or invitation to sell or the solicitation of an offer or invitation to

slide-1
SLIDE 1

1

COL Public Company Limited

2Q2016 update

slide-2
SLIDE 2

2

Important Notice

  • The information contained in this presentation is for information purposes only and does not constitute an
  • ffer or invitation to sell or the solicitation of an offer or invitation to purchase or subscribe for share in COL

Public Company Limited (“COL” and shares in COL, “shares”) in any jurisdiction nor should it or any part of it form the basis of, or be relied upon in any connection with, any contract or commitment whatsoever.

  • This presentation may include information which is forward-looking in nature. Forward-looking information

involves known and unknown risks, uncertainties and other factors which may impact the actual outcomes, including economic conditions in the markets in which COL operates and general achievement of COL business forecasts, which will cause the actual results, performance or achievements of COL to differ, perhaps materially, from the results, performance or achievements expressed or implied in this presentation.

  • This presentation has been prepared by COL. The information in this presentation has not been

independently verified. No representation, warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information and opinions in this presentation. None of the COL or any of its agents or advisers, or any of their respective affiliates, advisers

  • r representatives, shall have any liability (in negligence or otherwise) for any loss howsoever arising from any

use of this presentation or its contents or otherwise arising in connection with this presentation.

  • This presentation is made, furnished and distributed for information purposes only. No part of this presentation

shall be relied upon directly or indirectly for any investment decision-making or for any other purposes.

  • This presentation and all other information, materials or documents provided in connection therewith, shall

not, either in whole or in part, be reproduced, redistributed or made available to any other person, save in strict compliance with all applicable laws.

slide-3
SLIDE 3

3

Agenda

 Company overview  2Q16 Business Update  Financial Performance

slide-4
SLIDE 4

4

Agenda

 Company overview  2Q16 Business Update  Financial Performance

slide-5
SLIDE 5

5

Launched www.officemate.co.th Listed on the Converted to a public company Started online business www.central.co.th www.robinson.co.th

  • Opened online

book store www.b2s.co.th

  • B2S acquired 75%
  • f

Founded

  • Launched

digital agency and IT development

  • Grand
  • pening of

central online

  • Launched E-

Book

  • Changed the

name to

  • Merged with
  • Listed on the

1994 1999 2008 2010 2012 2013 2014 2015

  • Set up

Central Group Online (“CGO”)

  • CGO

acquired

  • BOD

approved the set up of Vietnam business

2016

COL’s business evolution

slide-6
SLIDE 6

6

No.1 office supplies solution provider in Thailand No.1 book, edutainment, stationery & lifestyle store in Thailand Online shopping business

  • perating Central

Group's e-commerce system & applications

“To become ASEAN leading retailers through effective store networks and online systems”

COL’s core business group

slide-7
SLIDE 7

7

With 157 store locations nationwide

2Q16 Total Store Network

North

OfficeMate 4 stores B2S 9 stores

OfficeMate 61 stores B2S 96 stores

Distribution Center 180-200 trucks Delivery Fleets

North East

OfficeMate 3 stores B2S 10 stores

Central

OfficeMate 3 stores B2S 8 stores

Bangkok

OfficeMate 40 stores B2S 49 stores

South

OfficeMate 5 stores B2S 10 stores

East

OfficeMate 6 stores B2S 9 stores

Remark: As of

OfficeMate 15,000 sq.m. B2S 15,000 sq.m.

2Q16 New Stores

OfficeMate 1 store B2S 2 stores

West

B2S 1 store

slide-8
SLIDE 8

8

Agenda

 Company overview  2Q16 Business Update  Financial Performance

slide-9
SLIDE 9

9

1Q16 2Q16 YE16 Target Dec - 15

New Store Expansion Total Stores

3 1 8

New: 3 Renovated: 1

58 Jun - 16 61 1 2 6 94 96

New: 1 Renovated: 2 Closed: 1 New: 1 Renovated: 1 Closed: 1 New: 2 Renovated: 2

Physical store expansion on-track

slide-10
SLIDE 10

10

slide-11
SLIDE 11

11

4 Stores opened in 1H16

Tesco Phitsanulok Central EastVille Big C Huamark CPN Pinklao

*2 existing Stores also renovated

3Q16 expansion plan

3

New store opening:

  • CPN Nakornsrithamrat
  • Big C Bangplee
  • RBS Supanburi

3

Existing stores renovation

Store expansion update

slide-12
SLIDE 12

12

Strong furniture sales resulting in strong store performance SOHO smart mobile solution: furniture designs for flexible uses

Increased marketing efforts on office furniture to promote OfficeMate as one-stop destination

  • Launch of the

first Mid-year furniture catalog (distributed in July)

  • More furniture

events

  • Quality at

affordable prices

One-stop shop for all-thing-office initiatives

slide-13
SLIDE 13

13

Mid-year Anniversary Promotion Campaign

  • Big annual campaign -

OfficeMate Anniversary in June – July

  • High Growth from
  • Furniture >30% YoY
  • Computer >10% YoY

Successful Campaign in June

21st Anniversary Campaign

slide-14
SLIDE 14

14

Award-winning viral campaign

The Best Branded Content on Social Media Award from Thailand Zocial Award 2016

slide-15
SLIDE 15

15

New warehouse project for OFM non-store

  • Historically, OfficeMate expanded its warehouse every 5 years
  • This warehouse will accommodate double-digit growth for OfficeMate’s call-center and online as

well as the growth in office furniture business

  • The new warehouse will be able to accommodate the operations for the next 10 years
  • State-of-the-art technology to improve operations efficiency
slide-16
SLIDE 16

16

slide-17
SLIDE 17

17

3 Stores opened in 1H16

Tops Nang Linchee Central EastVille HuaHin Market Village

*4 existing Stores also renovated

3Q16 expansion plan

1

New store opening:

  • CPN Nakornsrithamrat

3

Existing stores renovation

Store expansion update

slide-18
SLIDE 18

18

Think Space B2S Central Eastville

A new phenomenon in Thai book industry

  • A third living space
  • Networking and co-working space
  • Cafes and restaurants
  • Play & Learn space
  • More than 3,000 square metres
  • Approximately THB400 million investment
slide-19
SLIDE 19

19

Marketing events O2O Marketing

  • Micro Drone

launching event

  • Bangkok

International Book Fair

  • Play & Learn

Activity

Mini Concert Getsunova At B2S Central Rama 9 Cosplay promote “getsunova

  • THE FIRST ALBUM”

At B2S Central World

Offline Online

Activities update

slide-20
SLIDE 20

20

Progress on Vietnam expansion

COL VN B2S VN

Partnership with strong local retailer

TH

50.99%

First location in prime industrial and education area – Thu Duc, HCMC

  • First store on five-storey

building, close to 1,000 SQM

  • Subsequent rollout in smaller

format with

slide-21
SLIDE 21

21

slide-22
SLIDE 22

22

Strong progress on e-marketplace

Central Group’s retailers as anchors

“Market place expected to launch within 2016”

Synergy with newly acquired leading fashion online retailer On-process negotiation with top international brands

  • Leverage on

existing relationships with Central Group

  • Fashion-focused

Acquired in May 2016

slide-23
SLIDE 23

23

Continued marketing effort - upcountry

The first upcountry roadshow result: Close to 3,000 new subscribers

Khonkaen Roadshow

slide-24
SLIDE 24

24

More click & collect service points

  • BKK 14
  • UPC 7
  • BKK 10

BTS

SKYBOX 1Q16 As of Jul 16

Click & Collect locations

21 21 10 43

BKK: 14 UPC: 7 BKK: 10 UPC: - BKK: 14 UPC: 7 BKK: 10 UPC: 33

6 7

Asoke Station

slide-25
SLIDE 25

25

Steady YTD growth in traffic and sales

20000 40000 60000 80000 100000 Jan Feb Mar Apr May Jun

  • Healthy growth in traffic

with controlled marketing spending

  • Double-digit growth in

ticket value

  • Many categories have

achieved highest YTD sales in Q2 e.g. Sports and

  • utdoor, Mobiles &

gadgets, and Home & kitchen

  • Majority of the traffic are

from mobile users

  • A balanced mix of new and

retained customers

  • No. traffic

Traffic/ day

slide-26
SLIDE 26

26

Agenda

 Company overview  2Q16 Business Update  Financial Performance

slide-27
SLIDE 27

27

Rent & services 2% Other income 6% Net Sales 92%

Financial Summary – 2Q2016

Total Revenues (MM) 2Q16 Revenue Breakdown Highlights

Unit: MM 2Q16 2Q15 %YoY 2015

Net sales 2,572 2,362 8.89% 10,035 Gross profit 632 567 11.46% 2,444 EBITDA 155 153 1.31% 750 EBIT 86 92

  • 6.52%

494 Net Profit 60 71

  • 15.49%

394

9,928 10,827

2014 2015

2,702 2,545 2,751 2,829 2,934 2,789

1Q15 2Q15 3Q15 4Q15 1Q16 2Q16 Net sales Rental & Services Others

slide-28
SLIDE 28

28

Book & Learning Material 34% Lifestyle & Entertainment 18% Stationery 48%

2014 2015

Stationery & Office Supplies 43% Electronics equipment 41% Furniture & Others 16%

OFM 60% B2S 35% ONLINE 5%

Sales (MM)

Sales breakdown

2Q2016 Sales Breakdown

60% 60% 60% 38% 38% 37% 37% 61% 63% 39% 37% 2,633 62%

2Q16 Financial Performance

2,564 2,362 2,476 62% 2% 3% 3% 62% 60% 60% 60% 62% 60% 38% 38% 37% 37% 34% 35% 2% 3% 3% 4% 5%

1Q15 2Q15 3Q15 4Q15 1Q16 2Q16

2,476 2,362 2,564 2,633 2,665 9,208 10,035 OFM B2S Online 2,572

slide-29
SLIDE 29

29

23.7% 24.0% 24.4% 25.2% 24.4% 24.6% 1Q15 2Q15 3Q15 4Q15 1Q16 2Q16

OfficeMate B2S Gross Profit Margin

2,173 2,444 23.6% 24.4% 2014 2015

Gross Profit and SG&A Expenses

Gross Profit (MM) SG&A Expenses (MM)

651 658 691 741 736 762 26.3% 27.9% 27.0% 28.2% 27.6% 29.6% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 1Q15 2Q15 3Q15 4Q15 1Q16 2Q16 Total SG&A %SG&A to sales

2,342 2,741 25.4% 27.3%

2104 2015

45% 55% 43% 57% 56% 57% 58% 56% 44% 43% 42% 44%

2Q16 Financial Performance

58% 42% 58% 42%

slide-30
SLIDE 30

30

161 92 123 118 182 86 6.5% 3.9% 4.8% 4.5% 6.8% 3.3% 1Q15 2Q15 3Q15 4Q15 1Q16 2Q16

EBIT EBIT Margin

Profit and % Margin

128 70 99 97 144 60 5.2% 3.0% 3.9% 3.7% 5.4% 2.3% 1Q15 2Q15 3Q15 4Q15 1Q16 2Q16

Net Profit Net Margin

439 394 4.8% 3.9% 2014 2015

EBIT (MM)

551 494 6.0% 4.9% 2014 2015

Net profit (MM)

1Q16 Financial Performance

slide-31
SLIDE 31

For further information & enquiries, please contact Investor Relations Department

Tel: +662 739 5557 Email: ir@col.co.th

THANK YOU