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Important notice

• The information contained in this presentation is for information purposes only and does not constitute

an offer or invitation to sell or the solicitation of an offer or invitation to purchase or subscribe for share in Robinson Department Store Public Company Limited (“ROBINS” and shares in ROBINS, “shares”) in any jurisdiction nor should it or any part of it form the basis of, or be relied upon in any connection with, any contract or commitment whatsoever.

• This presentation may include information which is forward-looking in nature. Forward-looking

information involve known and unknown risks, uncertainties and other factors which may impact on the actual outcomes, including economic conditions in the markets in which ROBINS operates and general achievement of ROBINS business forecasts, which will cause the actual results, performance or achievements of ROBINS to differ, perhaps materially, from the results, performance or achievements expressed or implied in this presentation.

• This presentation has been prepared by ROBINS. The information in this presentation has not been

independently verified.

• No representation, warranty, express or implied, is made as to, and no reliance should be placed on, the

fairness, accuracy, completeness or correctness of the information and opinions in this presentation. None of the ROBINS or any of its agents or advisers, or any of their respective affiliates, advisers or representatives, shall have any liability (in negligence or otherwise) for any loss howsoever arising from any use of this presentation or its contents or otherwise arising in connection with this presentation.

• This presentation is made, furnished and distributed for information purposes only. No part of this

presentation shall be relied upon directly or indirectly for any investment decision-making or for any

• ther purposes.
• This presentation and all other information, materials or documents provided in connection therewith,

shall not, either in whole or in part, be reproduced, redistributed or made available to any other person, save in strict compliance with all applicable laws.

TODAY AGENDA

• Results Highlights
• 2009 Key Achievements
• Financial Highlights
• Business and Investment Plan Update
• Q&A

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Results Highlights

4Q09 2009 Total sales growth 14.1% 3.4% Same store sales growth 7.4% 1.7% Gross margin +30bps +12bps EBIT growth 23.6% 6.4% EBITDA growth 14.2% 6.6%

• ROBINS performance remained strong as a result of its optimized business

strategy

• ROBINS promptly launched 2 new stores in 2009 – Chonburi and Khonkaen,

with a satisfactory sales level by each.

2009 Key Achievements

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New store expansion and store modernization

In 2009, ROBINS opened 2 new stores – Chonburi and Khonkaen. With our new modern store design, together with more Inter brands and Fashion brands, these two new stores are able to reflect the genuine look of ROBINSON – The modern lifestyle shopping destination New Store : Khonkaen

• The second largest population in the north-

east region.

• The hub of government offices in the region.
• The center of education, with many schools, colleges

and top university.

New Store : Chonburi

• The largest population in the east region.
• Industrial hub - Eastern seaboard.
• A tourist destination.
• The center of education

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New store expansion and store modernization

New Store : Chonburi Investment Cost : 530 MB Location : Central Plaza Chonburi Open Date : May 2009 Net Area : 14,000 sqm

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New store expansion and store modernization

New Store : Chonburi

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New store expansion and store modernization

New Store : Khonkaen Investment Cost : 680 MB Location : Central Plaza Khonkaen Open Date : December 2009 Net Area : 17,600 sqm

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New store expansion and store modernization

New Store : Khonkaen

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New store expansion and store modernization

At present , Robinson Department Store, has the most extensive network of any department stores in Thailand with more than 260,000

• sqm. of net area, currently operates totaling 22

stores, which consist of 9 stores in Bangkok and 13 stores in the main regions.

56% 44% 52% 48%

Sales Mix by Location

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New store expansion and store modernization

We have modernized our existing stores with the latest store design which can emphasize our fashionable image, and also can create a better shopping mood in these stores. FY2009, total investment for store renovation is 202 MB

Renovation : Fashion Island

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5 major store renovations with budget of 215 MB

Completed and re-launched : Fashion Island, Bangrak and Sukhumvit Renovation in process: Ratchaburi and Hadyai

New store expansion and store modernization

Renovation : Bangrak Renovation: Sukhumvit

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New store expansion and store modernization

Exceptional Design of New Stores Modernization of Existing Stores

In 2009, with an Exceptional Design of New Stores and Modernization of our Existing Stores, ROBINS is now able to reflect a synonymous image of Modern Lifestyle Department Store.

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Merchandising

ROBINS’ merchandising and pricing strategy make fashion and style more accessible to the customer. We are a leader in many key categories i.e. cosmetics, jeans, home and etc. Robinson’s merchandising strategy

• New Brand

Added more top brands and inter brands for our new stores and potential stores to expand new target group such as, Sport fashion for Teenager : Volcom, Paul Frank, FOX, Rip Curl, Roxy, Playboy, Benetton etc. High brand for high spending customer : Shu uemura, Bobbi Brown, Tag Heuer, Rado, Tissot, Burberry, Guess Kids etc.

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Merchandising

• Despite economic slowdown, sales from differentiated product remained strong,

+8% growth.

• Currently, our private brands presents at 7% of total sales and it is expected to be

at 10% of total sales in 2012.

• ROBINS stepped up the style and fashion across its merchandise assortments by:
• continued to enhance its existing private brands and exclusive brands to

increase a brand awareness in the market.

• introduced new private brands to address underrepresented merchandise

assortments and price range that can not be provided by national brands.

• Stepped-up merchandising with differentiation strategy

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Merchandising

Differentiated product : CUZIMATE

For ROBINS’ home category, we continued to expand our differentiated home brand – CUZIMATE, by expand its product range.

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Merchandising

Accessories & Cosmetics 31% Ready to wear 17% Children 11% Home, Gifts & Toys 15% Men’s wear 26% Sales by category in 2009

• In 2009, each category maintained positive sales growth especially home,

accessories & cosmetic, and children.

• ROBINS is still a leader in many key categories i.e. cosmetics, jeans, home and etc.

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Marketing

One of ROBINS’ marketing strategy is to provide Event Marketing by launching big events in every potential store throughout the year, in order to generate sales in each category. Beauty World The Ultimate Watch Fair

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Marketing

Most of our events become the signature events that customers are waiting for during the year, and these also stimulated sales in each category well after we launched the events; and proved the successful in our marketing activities. Shopping Paradise Toys Fun Festival

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Marketing

We also expanded the scale of each events, in order to emphasize our leadership in each category. Jeans Expo Rock Your Soul

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Marketing

CRM :

The 1 Card is our powerful marketing tool driving 69% of sales and owning 1.04 million active members in 2009. Robinson Visa Card : over 85,700 cardholders.

% sales generated from The 1Card members

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Financial Highlights

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Sales from department store remained ROBINS’ key revenue driver

Net Sales 90% Other Income 10% Amount (MB)

% Change

2008 2009

Net Sales

12,417 12,842 3.4%

Rent and Service

693 697 0.6%

Share of Profit

171 192 12.5%

Others

442 474 7.3%

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Sales improved qoq

• 15%

15% ROBINS GDP PCE CCI ROBINS’ sales by Quarter

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In the 4Q09, due to a economic recovery, good shopping sentiment and an increase in number of tourists; these led to a significant improvement in sales of Bangkok stores and stores located in tourist area.

ROBINS’ sales growth & Economic growth

1Q09 2Q09 3Q09 4Q09

• 0.5%
• 0.5%
• 0.3%

7.4%

• 1.8%
• 3.1%

3.4% 14.1%

SSS Growth TSS Growth

Consistent strong sales growth

• 15%

15% ROBINS GDP PCE CCI

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Consistent strong sales growth, in 2009, sales growth had been driven by a satisfactory growth from upcountry stores and an impressive contribution from new stores

ROBINS’ sales growth & Economic growth

2005 2006 2007 2008 2009 9.1% 6.9% 2.0% 7.7% 1.7% 11.1% 10.1% 4.4% 10.0% 3.4%

SSS Growth TSS Growth

ROBINS’ sales by Year

Financial Summary

Gross Profit EBIT Operating Profit Net Profit

Operating Profit = EBIT- share of profit from affiliates

• 0.7%

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Financial Summary (Normal Business Operation)

Gross Profit EBIT Operating Profit Net Profit

Operating Profit = EBIT- share of profit from affiliates * Normal operation excludes the reversal of obsolete stock and an irregular low income tax amounting Bt91million FY2008.

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• Normal operation excludes the reversal of obsolete stock

Bt41million FY2008.

• Normal operation excludes the reversal of obsolete stock

Bt41million FY2008.

Efficient cost control policy

0% 2% 4% 6% 8%

D&A Marketing Utilities Personnel Rent

With an efficient cost control under energy saving program, personnel productivity, and cutting of irrelevant expenses to sales; these led to lower growth comparing to sales growth.

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EBITDA up 14.2% and margin maintained at high level

13.4% 13.1% 13.7% 13.6% 14.0% 13.2% 13.2% 1,500 3,000 4Q08 4Q09 % %

An increase in EBITDA is due to a strong business performance

• 6.3

2005 2006 2007 2008 2009 4Q08 4Q09

%Growth

10.2% 8.1% 9.1% 8.9%

6.6%

• 6.3%

14.2%

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Debt to equity and Book value

D/E Ratio

(x)

5,693 6,249 6,797 3,337 3,418 3,811

(Unit : MB)

Equity Liabilities

Book value per share

(Bt/share)

* Calculation base on number of shares amounted to 1,110,661,133 shares

9,030 9,666 10,608 3,337 3,418 3,811

(Unit : MB)

Assets Liabilities 0.59 0.55 0.56 5.13 5.63 6.12

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Business and Investment Plan Update

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Business Plan 2010

Robinson’s business plan in 2010 will be mainly driven by marketing strategy under a concept of “Experiential Branding” which will provide customer with a new shopping experience by responding to customers’ emotion and their lifestyle.

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Create Brand Awareness Strengthen CRM Expand to New Target Emphasize on Event Marketing

Experiential Branding

Investment Plan Update

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Renovation Plan for 2010 :

• Complete the major renovation :

Ratchaburi and Hadyai

• New renovation project :

Rattanathibet and Chantaburi

Investment Plan Update

2010

Robinson Trang will be ready to launch within 2010, with CAPEX 650 MB, Net Area 9,000 sqm

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2011

Chiangrai, Phitsanulok and Rama 9

Thank you

IR@ROBINSON.CO.TH TEL: 662 248 2626 #732-733 Investor Relations Robinson Department Store Plc.

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