Importance of Data and Electronic Payment for E-Commerce (and how - - PowerPoint PPT Presentation

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Importance of Data and Electronic Payment for E-Commerce (and how - - PowerPoint PPT Presentation

May 28, 2023 233 likes •407 views

Importance of Data and Electronic Payment for E-Commerce (and how new EU rules will make our life difficult) Maurits Bruggink, 26/09/2017 1 EMOTA The European E-Commerce and Omni Channel Trade Association Aim o Represent online

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Importance of Data and Electronic Payment for E-Commerce (and how new EU rules will make our life difficult)

Maurits Bruggink, 26/09/2017

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EMOTA – The European E-Commerce and Omni Channel Trade Association

  • Aim
  • Represent online sellers in Brussels
  • Promote E-Commerce
  • Help policy makers remove barriers to trade
  • Members: 33
  • EMOTA Brussels Office
  • Maurits Bruggink, Secretary General
  • Razvan Antemir, Director Government Affairs
  • Joana Speier Paulino Peireira, Association Manager
  • Oliver Hateley, Director Membership
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Data Use Varies

EMOTA SURVEY

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Cookies Remain Key

EMOTA SURVEY

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Top 3 Uses of Cookies

Top 3

Shopping Basket Language Settings Payment Settings

EMOTA SURVEY

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Cookies Use

EMOTA SURVEY

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Advertising

§ 94% of shops do some sort of advertising

EMOTA SURVEY Main Channels Percentage Not at all 5.6% Internet media 92.3% TV 12.9% Radio 6.5% Printed Media 38.7%

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Interactive Advertising

  • 3rd party advertising generates the following proportion of

sales for webshops

EMOTA SURVEY Proportion of Sales Webshops 0-10% 24.8% 0-20% 24.3% 20-50% 31.9% More than 50% 19.0%

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GDPR

vPrivacy Notice vData Portability & Erasure vDocumentation/Auditor vData Security vEnforcement

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ePrivacy Directive

vCookies vMachine-to-machine vE-mail Marketing vTelemarketig

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Payment Methods

EMOTA SURVEY

10 20 30 40 50 60 70 80 90 100 Credit/debit card, Online Payment, Bank Transfer Payment on invoice, Cash on delivery Instalments, other

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Fraud Attempts

Attempts over last 12 months Percentage of organizations 44.4% 1-3 27.8% 4-12 9.3% 12-36 7.4% >36 11.1% EMOTA SURVEY Average amount involved Percentage of organizations 1-50 euros 9.3% 50-250 euros 29.6% More than 250 euros 13.0% Not Applicable 48.1%

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Fraud Protection Mechanism

EMOTA SURVEY

Quality (1= very bad, 5= very good) Percentage of

  • rganizations

1 10.2% 2 2.6% 3 28.2% 4 28.2% 5 30.8%

Importance (1= not important, 5= extremely important) Percentage of

  • rganizations

1 12% 2 14% 3 10% 4 24% 5 40%

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Rules around Payment Security

EMOTA SURVEY Amount

Percentage of organizations

0 euros 17.6% 1-50 euros 20.6% 50-250 euros 14.7% More than 250 euros 47.1% From what amount should strong consumer authentication be mandatory?

Impact on sales

Increase Decrease None Confidence 51.1% 13.3% 35.6% Sales 17.4% 58.7% 23.9% Turnover 23.9% 52.2% 23.9%

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New Payment Standard

vCard Reader >€30 vRejection by consumer’s bank vThresholds fraud levels vAggregated risk calculation vUSP of 3rd party pay-out service providers

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What Next?

  • Educate your government(participate to surveys)
  • Adapt to new rules
  • Show to customer (Trustmark)
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17 www.emota.eu Avenue Marnix 30 1000 Brussels Tel: +32 2 213 74 23 E-Mail: info@emota.eu

THANK YOU