Ideas Initially I thought of working on my original project - - PowerPoint PPT Presentation

Ideas

• Initially I thought of working on my original

project “Annapurna Base Camp Trekking”.

• But now I have decided to start with a fresh

new project about Newari food recipes.

• In one line - Newari Food is a popular

category of Nepalese food.

Why I changed my mind?

• When I got pregnant couple of years ago, I had a craving for

many foods particularly Newari food.

• I had to call my mum for recipes of Newari food as there

were few recipe websites. These websites again weren’t in

• ne place dedicated for Newari food lovers.
• Then I thought of making a dedicated Newari recipe website

which would help others like me who loves the Newari food in their daily life.

Newari Recipes Hut

Twitter Description

@NewariRecipesHut - “Traditional Newari food influenced by Newari Culture.”

Elevator pitch

• Newari food recipes aren’t found abundant online,

moreover, Newari food recipe as a dedicated website is almost non-existence.

• Recipes of popular food consumed during the Newari

festivals are also rarely put together online.

• With the help of my mum and my relatives, I will put

together popular Newari food and some rare Newari food recipes influenced by Newari culture. The site will also include other popular food prepared during the various festivals along with other unique Newari cuisines.

The problem

• Some Nepali online recipe website only cover

few Newari food recipes.

• These websites do not cover all the food

recipes influenced by Newari culture.

• Most of these websites do not cover food

prepared during the Newari festivals.

The value proposition

• The website will include the popular food and

popular food during the festivals.

• I will put together food recipes influenced by

Newari culture which are very different from generic Newari food recipes hence have rich flavour and texture.

• The website will also include some other

unique Newari meals.

Unique Selling Proposition (USP)

• The site will only include Newari food and become a first

such website that host Newari recipes.

• The website will have unique recipes influenced by Newari

culture that are very different from generic food recipes hence have rich flavour and texture.

• The recipe will also cover the food popular during the

Newari festivals.

• The other unique recipe includes easy to make Newari

snacks.

Business & Culture Context

Target Audience

• Adult Men and Women - Newari and Nepalese people

around the world those who are away from Nepal.

• Newari food enthusiast - People who visited Nepal and the
• nes who tried local Newari food.
• Anyone who wants to try alternate food from other culture

and places.

Revenue generation

• Revenue will be generated through the

advertisements.

• Recipe ingredients can be linked to Amazon

pages who pays for recommendation on affiliate scheme.

• Some ingredients will be unique which we

can setup and sell on Amazon or Ebay.

• YouTube videos of popular recipe can

generate revenue.

• Hard copy of the recipe can be sold.

Competitor Analysis

• Broadly recipe websites are based on the type of food. These sites

are catered for European and American food as compared to dedicated Newari food which is a south-east asian food.

• Other online recipes resources that fall under south-east asian

cuisines are limited and Newari food is barely represented.

• Among these sites, the food recipes are more generic and do not

include unique food influenced by Newari culture to name one.

Cognate websites

Strength

• The site seems to include other categories like travel and tourism in Nepal which can bring in extra

visitors. Weakness

• The site fails to focus on recipes and can deter potential visitors looking for recipes.
• The site do not categorise the recipes.
• Many recipe lacks the picture which can speak thousands word.
• Many recipes also lacks step-by-step guide on preparing the meal/food.

Google rank: 2/10 Page load : 1.8s Pagescore: 67/100

www.weallnepali.com/recipe

Cognate websites

Strength

• The site promise to be a modern looking and seems to be using social media for promotions and

publicity. Weakness

• The site however lacks the content, perhaps still in development. The site do not even cover the

popular Newari recipes while it claims to be “Nepali Food Recipes”. Google rank: 0/10 Page load : 2.9s Pagescore: 81/100

www.nepalifoodrecipes.com

Non Cognate

Strength

• The book seems to be popular among the readers and have good rating.
• Many positive reviews left by the readers can really speak a lot about its

success. Weakness

• The book was published quite some ago and many readers have highlighted

the lack of pictures of the dishes.

• Not being accessible online, it may not generate revenue as it would have if it

was online. Ratings: Good Reads: 4.2/5 Amazon: 4/5

Taste Of Nepal by Jyoti Pathak

Non-cognate websites

Strength

• The book seems to be popular among the readers and have good

rating.

• Many positive reviews left by the readers can really speak a lot

about its success. Weakness

• The book was published quite some ago and many readers have

highlighted the lack of pictures of the dishes.

• Not being accessible online, it may not generate revenue as it

would have if it was online. Ratings: Good Reads: 4/5 Amazon: 4.5/5

The Nepal Cookbook by Choedak Oshoe Padden

SWOT analysis

Strengths

• Being one of the first website on Newari food

recipe, it can have huge returning followers.

• Categorised recipe will benefit the visitors.
• Modern look and feel will allow users to

experience better user experience.

• Time permitted, adaptive design will help mobile

users

Weaknesses

• The ingredients can be difficult to source in many

parts of the world. It may not allow to appreciate the final meal in the lack of such ingredients.

• I may have limited number of categorised recipes

to start with.

• User may find it tricky to use display screen while

cooking and may find the use of books easier.

Opportunities

• A business opportunity to source the ingredients

used on the recipes.

• We can allow guest chefs from restaurant to share

their favourite Newari recipe.

• The recipe can be linked directly to users local

restaurant by charging affiliate fees.

• The website has no competitors.

Threats

• Not having a video preparation guide can distract

visitors to YouTube for some popular recipes.

• YouTube food vloggers
• Difficult to attract advertisers if the visitor

numbers are low.

• Chances of online copycats propping up quite

quickly.

Cultural Context

History

• Newari cuisine comes from Nepal. Geographically, Nepal stretches from

Himalayan region of Mount Everest in the north to the plains of sea level in the south. Hence the food takes a different shape which is influenced by China to the North and India to the south.

• Newari food recipe shares some similarities with Indian food but Newari

cuisine is unique on its own way. Use of spices are similar but the method and quantity are used differently.

• Newari people mainly comes from the capital of Nepal, Kathmandu.

Nepal has many festivals throughout the year. The Newari food consumed during these festivals are also very popular.

• Some of the recipe I will be preparing will be influenced by its strong

cultural background of over thousands of years.

Commodity

Target audience

01 | Adults - Men and Women 02 | Aged over 21 years 03 | From different professional backgrounds 04 | Keen and enthusiastic on cooking 05 | Regular Newari food consumer or just an enthusiasts.

Personas

The website will be used by users from different background with some

• r no cooking
• experience. The users

level of understanding

• f technology varies and

may locate in different parts of the world.

Dad of three kids

Mark Simpson

CFO

Dev Sharma

Office Manager

Wendy Writer

CEO & Dad of three kids

Mark Simpson (42 years old)

• An enthusiastic Nepalese food lover based in London

(UK).

• He has some experience in cooking English and

Italian food.

• He is busy and browse the recipe website on mobile

device.

• Knowledge of some South-Asian food is good and

regular Thai restaurant visitor.

• Looking to try different cooking in the south-east

asia region.

• Wants information on cooking simple recipe due to

the minimum cooking experience..

• Need full details on ingredients used and where to

buy them.

CFO and Nepalese by birth

Dev Sharma (38 years old)

• An enthusiastic foodie based in London (UK).
• He is originally from Nepal who has tried Nepali food

before.

• He is busy and browse the recipe website on mobile

device.

• He has better than average cooking skills..
• Looking for traditional Newari recipe to try during a

Newari festival.

• Wants to try only recipe that requires an

intermediate cooking skill .

• He is looking for details quantity of ingredients used.

Office Manager & Global Traveller

Wendy Writer (24 years old)

• An enthusiastic traveller based in London (UK).
• She is an experienced cook who loves travelling and

learn the culture and local recipe.

• She is busy and browse the adventure website on

mobile device and reads the books while travelling.

• She likes to keep fit and like to try healthy

alternatives.

• She will be travelling to Nepal soon and wants to

know about the food and try simple recipe herself.

• She usually prints off the recipe from website before

trying to cook and buy ingredients..

• She likes the picture of the food that she will be

cooking and also loves video guide.

Content Architecture

Website Architecture

Website Architecture

Content: Home

1

Home page will highlight the information provided within the site to help the users.

2

Easy to navigate navigation will be provided as planned on our web architecture page.

3

Most visited or popular pages will have link in the form of graphics and header text.

4

Some images to showcase the fine cooking will be displayed to appeal the users on using the recipe.

Content: Other Mains

Tone of Voice: Simple and informative Content will be carefully catered based on various cooking practices which will help the user to follow the instructions.

01 | Information 03 | Meals and Snack Category 05 | Add Users Recipe 04 | Festival Category

Content: Information

01 | Brief Information on Newari cooking 02 | Newari Culture 03 | Tips on preparing Spices 04 | Tips on Newari condiments 05 | Guide on utensils

Images

1

Royalty-free images

2

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3

Source my Own Purchase if necessary

Accessibility

• Responsive Web Design
• Clear Navigation
• Optimized Images - SVGs for logos & vector

graphics

• Clear structure & layout

Firmness

Domain / Social Media Handle

1

newarirecipeshut.com @newarirecipeshut

2

tastynewarirecipes.com @tastynewarirecipes

Hosting Choices

• 1. Clook
• 2. GoDaddy
• 3. 1and1
• 4. A2Hosting
• 5. BlueHost

Hosting

2

Clook Shared Hosting

Hosting

1

GoDaddy.com

Back-end Technology

Backend Choices

• 1. WordPress
• 2. Craft CMS
• 3. Kirby

Back-end Technology

01 | Off the Shelf CMS Systems - Wordpress

Wordpress is a very popular PHP/MySQL based CMS system which is easier to use with numerous plugins/themes to enhance the features/look & feel. PROS :

• Most hosting comes pre-installed, minimising the complexity of installations and

setup.

• Free modern themes available built with Bootstrap and other CSS frameworks.
• Supports SEO, Forms, Database backup, Image Uploader/modifier, Rich Text Editors

plugins with easy installation options. CONS:

• Security is the main concern as it is number one target for hackers. However, some

customisation can help deter these attacks.

Back-end Technology

02 | Off the Shelf CMS -Craft CMS

Craft on the other hand i is a flexible, user-friendly CMS for creating custom digital experiences on the web PROS:

• You can easily customize it to be lightweight and

compliment your front-end.

• Does not need plugins to do many things other platforms

do need plugins for. CONS:

• Web admin is typically not able to change the look/feel of

the site.

• Time-consuming CMS

Back-end Technology

03 | Off the Shelf CMS -kirby CMS

Kirby on the other hand is flat file system removing the complexity of using MySQL when it is not needed at all for static content site like mine. PROS:

• Supports of flat files as data.
• No need to learn MySQL database compared to

Wordpress

• GitHub/BitBucket can be used for version control

CONS:

• Production version costs some money.
• Less tutorials and resources compared to Wordpress.

Front-end Technology

Front-end Technologies

1

JavaScript

2

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3

HTML CSS

HTML

HTML is core of all front-end whether we use WordPress CMS, Craft CMS or Kirby.

WORDPRESS

HTML5 Markup Used

Craft CMS

HTML5 Markup Used

Kirby

HTML5 Markup Used

JavaScript

JavaScript enhances the web experience and it is one of the essential ingredient of web technology. It plays a vital role on modern web.

WORDPRESS

Built-in jQuery Framework

Craft CMS

Choice of jQuery and other JS Frameworks (VueJs)

Kirby

Possibly choice of jQuery and other JS frameworks

CSS

CSS plays another vital role on the web development. I will be using Bootstrap and SASS to help build my website. Bootstrap is easy to learn as tutorials and resources can be found online. Bootstrap CSS framework is customisable to suit my needs.

WORDPRESS

Built-in Twitter Bootstrap Framework

Craft CMS

Choice of other CSS Frameworks ( Yii PHP framework)

Kirby

Possibly choice of CSS Frameworks

GIT

Version Control

• GIT version control will be used if I use Craft

CMS or Kirby CMS framework.

• WordPress application do not require version

control as Plugin, themes including WordPress core can be easily downloaded from its respective repo.

• The data lives on WordPress database directly.

GitHub BitBucket

Design

Colour

• I have picked up my colour theme to

represent the spices used in Newari food.

• These warm, autumnal colours are the

perfect backdrops for meals and gatherings.

• The colour chosen will energise our

cooking and eating space with bold earth tone that are popping up in our spices used in our recipe.

Typography

Logo

1 2 3 4

Wireframe

Home page Mobile version Desktop

Recipes categories

Recipes sub categories

Add a new recipe

Schedule

Thank You!