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SLIDE 1

16/01/18

Story

• f

~e

i ceste

r

~~~~~~c~~

• ~~~ ~~~_~

Scrutiny Commission Tuesday

9th

January

2018

Kerem Cetindamar

Digital Access

Officer, Arts

&Museums

Website

Development

Launched

in 2012

the 'Story

• f

Leicester'

website

is a digital

extension

• f

the

• n-

street heritage interpretation panels

The

current website

is built

• n

an

• utdated platform

that

does not

allow for

dynamic content and

is not

visually

engaging

Clear

need

for a

new

platform to support a modern

and

visually attractive website that reflects

the

city's heritage

and

tells

the narrative

• f

Leicester

through

stories

— past,

present

and

future

OScory

• f

Leicester

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1

SLIDE 2

16/01/18

Website

O b j e c t i v e s

• To

i n c r e a s e h e r i t a g e tourism

a n d promote t h e

cultural assets

• f

Leicester

• To

r a i s e

a w a r e n e s s

• f

h i s t

• r

i c a l sites, artefacts,

monuments,

• rganisations

a n d

built heritage

t h r

• u

g h

s t

• r

y t e l l i n g

• To

w

• r

k

i n

c

• l

l a b

• r

a t i

• n

with

t h e p a r t n e r

• rganisations

t

• r

e i n f

• r

c e t

h e

capacity

a n d

m

• t

i v a t i

• n
• f

the s t a k e h

• l

d e r s

a n d

t

• i

n c r e a s e awareness

a n d p r

• m
• t

e

p a r t n e r heritage

a n d

c u l t u r a l assets

• T
• improve

l

• c

a l Knowledge

• f

t h e

history

a n d

h e r i t a g e

• f

L e i c e s t e r and foster

c i v i c pride

2

SLIDE 3

16/01/18

Features

and

Functions

• A

visually

engaging

• nline

resource that allows the audience to explore the

rich history

and culture

• f

Leicester

in their

• wn

way

• Multiple

ways

to discover content

and

to make their

visit

a personal experience

• The

visual design

is sophisticated,

with muted

colours and easy to use

navigation

• Exploration

is

the main

way

we

want

• ur

audience to

engage

with the website

• Always
• ffers

something more

for the audience to see,

no dead-ends, a sense

• f

discovery

• Dynamic

technology allows

site

to be seamlessly viewed

• n

PC,

tablet

• r

smartphones

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_

Richard

III's

Tl~e

Romans

in

A

City

• FDixovery~ Thomas

Cook's

A

Cite

• fDicersity

Leiceseer

Leicester Leicester > See

all

• is ~L_

, ;,;..

,

.IL 3

SLIDE 4

16/01/18

Tanky's

Terrific

Time

Travelling

Tour

A short

film charting

the

history

• f

Leicester

• Mix
• f

animation, photography, video and audio

• Uses

real

life `Tanky

Smith' as guide

• To

reach

young people and

families

who may

not engage with the website

• Interesting,

fun and engaging

• Covey

lots

• f

information

in a

short time

• A

vital

tool for marketing the website

• n

social media

• For

audiences that want

visual

engagement

• Creates

a narrative

• f

the

city's long

and varied history

T~~N~~sTCRR~rtc rin~E ~ .,rrU~vp4LWc

roux

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~

,

...

,'~

Place Marketing

Digital Channel

The new

Story

• f

Leicester

website

will

form

a key part

• f

the strategic

place marketing plan

to

promote

Leicester

to

potential tourists, residents,

students

and

investors alongside

the

Visit

Leicester

and

Invest

in Leicester

websites.

Using

the website as

a place marketing tool,

• ur

aim

is to

convert virtual

visitors into physical visitors who will come

to

Leicester

to

experience

its many

cultural heritage attractions

first hand. D

SLIDE 5

16/01/18

Content

Marketing

Plan

• Content

management

will delivered by

Arts

&Museums

Service

• Publish

timely content around anniversaries

and events

(eg. Suffragette

Movement

in November

2018)

• Partnership

working with a wide

variety

• f
• rganisations

to ensure

high q uality

content

• Cross-promoting

tourism

• ffers

as

part

• f

the

• ngoing

programme

• f

content

• Additional projects

(e.g. exhibitions, Heritage Lottery

Fund

projects)

have potential to add

high quality

content

into

the website

• Potential

for partnership

working

with universities

and

educational

• rganisations

5