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16/01/18 S tory of ~e i ceste r ~ ~~~~~c~~ o~~~ ~~~_~ S crutiny Commission T uesday January 2018 9th K erem Cetindamar D igital Access Officer, Arts &Museums W ebsite Development OScory of Leicester L aunched in 2012 the 'Story of Leicester' extension of the on - w ebsite is a digital F ~. street heritage interpretation panels i.ii~~"~'L~ f ~ ` . . h T he current website is built on an ; j~ o utdated platform that does not allow f or dynamic content and is not visually e"'_ m. e ngaging on Y~saf lei zh ~~.mrw~a l ~vsLY. e s u~ud~n vmy=eeor.+m q ~efen4R~ekamc ~ Y new platform to support C lear need for a ~ :. a modern and visually attractive website I ~ob~diaYl4 w~l O~thttL+X ~ _ _ ~_ .~ ~. t M4Ww:nT t hat reflects the city's heritage and tells .. • 4 L0Kestla vaftlepa WK~ ~r , v ~n ~.~.... ,. W M1 hNegeat y t he narrative of Leicester through stories e r m~ a~f cry r..uy ~ ~ ,~~,~~,~ ~3~ ', a — past, present and future 1

16/01/18 W ebsite O b j e c t i v e s • To i n c r e a s e h e r i t a g e tourism a n d promote t h e cultural assets o f L eicester • To r a i s e a w a r e n e s s o f h i s t o r i c a l sites, monuments, artefacts, o rganisations built heritage a n d t h r o u g h s t o r y t e l l i n g • To w o r k i n c o l l a b o r a t i o n with t h e p a r t n e r organisations t o r e i n f o r c e t h e capacity m o t i v a t i o a n d n o f the s t a k e h o l d e r s a n d t o i n c r e a s e a wareness a n d p r o m o t e p a r t n e r heritage a n d c u l t u r a l assets • T o improve l o c a l Knowledge o f t h e history a n d h e r i t a g e of L e i c e s t e r a nd foster c i v i c pride 2

16/01/18 F eatures and Functions • A visually engaging online resource that allows Rwn~n I ci:atcr o.: ,<.~.., n t he audience to explore the rich history and c ulture of Leicester in their own way • Multiple ways to discover content and to make t heir visit a personal experience '•' :~' ~ i • The visual design is sophisticated, with muted c olours and easy to use navigation • Exploration is the main way we want our a udience to engage with the website • Always offers something more for the audience t o see, no dead -ends, a sense of discovery • Dynamic technology allows site to be seamlessly v iewed on PC, tablet or smartphones C ity S[ories nC ~ r ~w ~ . i' _ mm /R' - ~ ] ~ ~ '~~ , Y - 7 ~ , 7 ~ ~ ~~~ _ R ichard III's Tl~e Romans in A City oFDixovery~ Thomas Cook's A Cite ofDicersity L eiceseer Leicester Leicester > See all ;,;.. , - is ~L_ , .IL 3

16/01/18 T anky's Terrific Time Travelling Tour A short film charting the history of Leicester • Mix of animation, photography, video and a udio • Uses real life `Tanky Smith' as guide ~ T~~N~~sTCRR~rtc rin~E .,rrU~vp4LWc ~ ~ roux • To reach young people and families who may n ot engage with the website • Interesting, fun and engaging • Covey lots of information in a short time the website on • A vital tool for marketing s ocial media • For audiences that want visual engagement . .. ,'~ , of the city's long and • Creates a narrative v aried history P lace Marketing Digital Channel T he new Story of Leicester website will form a key part of the s trategic place marketing plan to promote Leicester to potential t ourists, residents, students and investors alongside the Visit L eicester and Invest in Leicester websites. U sing the website as a place marketing tool, our aim is to convert v irtual visitors into physical visitors who will come to Leicester to e xperience its many cultural heritage attractions first hand. D

16/01/18 C ontent Marketing Plan • Content management will delivered by Arts &Museums Service • Publish timely content around anniversaries and events (eg. Suffragette M ovement in November 2018) • Partnership working with a wide variety of organisations to ensure high q uality content • Cross -promoting tourism offers as part of the ongoing programme of content • Additional projects (e.g. exhibitions, Heritage Lottery Fund projects) have p otential to add high quality content into the website educational • Potential for partnership working with universities and o rganisations 5