I N V E S T O R S P R E S E N T A T I O N A P R I L 2020
F O R W A R D - L O O K I N G S T A T E M E N T The information contained herein (the “Information”) has been prepared by Grupo Herdez, S.A.B. de C.V., its subsidiaries and/or affiliated companies (“ Grupo Herdez”), and may contain forward- looking statements that reflect Grupo Herdez’s current expectations and views, which may vary materially due to various factors, risks and uncertainties. Therefore, Grupo Herdez and/or its officers, employees or agents, assume no responsibility or liability for any such variations in the Information. In particular, and notwithstanding the foregoing, no guarantee is given as to possible future variations of the Information. The Information has been provided solely for informational purposes. The issuance of this Information shall not be taken as any form of commitment of Grupo Herdez to proceed with any transaction. All the information contained in this document is prepared in accordance with International Financial Reporting Standards (IFRS) as of March 31, 2020, unless otherwise stated.
I N V E S T M E N T C A S E +100 P R O F I T A B L E D I V E R S I F I E D Y E A R S OF B R A N D E D F O O D 0 3 G R O W T H P O R T F O L I O E X P E R I E N C E L E A D E R S T R A T E G Y S O U N D S O L I D C O R P O R A T E C O M M I T T E D T O F I N A N C I A L G O V E R N A N C E S U S T A I N A B I L I T Y S T R U C T U R E
S T R A T E G Y 0 4 P R O M O T E S U P P O R T A N D S U S T A I N A B L E M A I N T A I N A N D G E N E R A T E G R O W T H R E S P O N S I B L E I M P L E M E N T M A N A G E M E N T F O R M S O C I E T I E S T H R O U G H T H E C O R P O R A T E T E C H N O L O G I E S P R I O R I T I Z I N G T H R O U G H T H E D E V E L O P M E N T O F C I T I Z E N S H I P T H A T A C C E L E R A T E W A T E R D E V E L O P M E N T O F T A L E N T A N D P R O C E S S E S C O N S E R V A T I O N I N T E L L I G E N C E I N V E S T M E N T I N A N D E F F I C I E N T U S E I N F R A S T R U C T U R E O F E N E R G Y
C O R P O R A T E S T R U C T U R E 0 5 50% 50% 50% 100% Frozen division McCormick de México Barilla México Herdez Del Fuerte Nutrisa 2013 since 1947 since 2002 since 2008 Helados Nestlé 2015 Cielito Querido Café 2019 Moyo 2020 Grupo Herdez consolidates 100 percent of its Frozen division, Herdez Del Fuerte - Mexico, Barilla México and McCormick de México in its financial statements . 50% The proportional stake of Herdez Del Fuerte in MegaMex since 2009 MegaMex is registered in “Equity Investment in Associated Companies. “
L E A D I N G B R A N D S O U R B R A N D S I N M E X I C O 0 6 O U R B R A N D S I N T H E U S D I S T R I B U T I O N AG R E E M E N T S I N M E X I C O
I N F R A S T R U C T U R E 14 M O R E T H A N 1 0 , 0 0 0 P L A N T S E M P L O Y E E S 0 7 25 D I S T R I B U T I O N 3 T U N A C E N T E R S V E S S E L S 6 0 0 + C I E L I T O , L A V A Z Z A , 6 7 , 0 0 0 + M O Y O A N D H E L A D O S N E S T L É N U T R I S A S T O R E S P O S
NET SALES S E G M E N T M I X 22,962 22,420 20,971 1,663 15,953 1,630 20,065 3,229 1,531 3,229 18,181 1,230 2,985 2,882 1,158 18,069 79% 14% 7% 17,562 2,592 16,455 15,953 Preserves Frozen Exports 14,431 0 8 CAGR 5 YEARS = 7.0% Preserves 6.6% 2016 2017 2018 2019 12M1Q20 Frozen 8.6% P R E S E R V E S F R O Z E N E X P O R T S Exports 9.0% CON SOLI DATED FI GURES I N MI LLI ONS OF MEXI CAN P ESOS
E B I T D A S E G M E N T M I X 4,042 3,818 195 3,517 169 469 3,295 169 506 2,816 130 3,378 332 277 3,142 79 3,016 84% 11% 5% 2,888 103 2,634 Preserves Frozen Exports 0 9 17.6 17.0 16.8 16.4 15.5 CAGR 5 years = 7.0% Preserves 4.8% Frozen 28.2% 2016 2017 2018 2019 12M1Q20 Exports 18.6% E B I T D A M A R G I N E X P O R T S P R E S E R V E S F R O Z E N CON SOLI DATED FI GURES I N MI LLI ONS OF MEXI CAN P ESOS
C O M M E R C I A L L E A D E R S H I P C O N S O L I D A T E D C O N S O L I D A T E D S A L E S M I X S A L E S M I X B Y C A T E G O R Y B Y C H A N N E L Mayonnaise Frozen 3% 8% Super Markets 3% Pasta 1% 3% 1% 2% Wholesalers 5% 2% Tomato purée 2% 32% Vegetables Club stores 34% 3% 6% Canned Tuna 3% Exports 1 0 Mole 7% 4% Nutrisa stores Salsa Foodservice Jams 7% DSD (traditional) 10% Ketchup 6% Convenience Thea 13% Tuna Others 8% 29% 8% Mustard Food Packaging Others CON SOLI DATED FI GURES IN MI LLI ON S OF MEXI CAN PESOS
P R E S E R V E S S N A P S H O T G R O W T H P R E S E R V E S D R I V E R S S A L E S M I X B Y C A T E G O R Y H O U S E H O L D P E N E T R A T I O N Mayonnaise 14% & P R E M I U M Pasta R E D U C T I O N O F V E R S I O N S D I S T R I B U T I O N Tomato purée 3% G A P S Vegetables 3% 37% Tuna 4% 1 1 Mole 4% Salsa C O N S U M E R Jams I N S I G H T S - H O L I S T I C B A S E D C O M M U N I C A T I O N 10% Tea I N N O V A T I O N Others 7% 9% 9% C O N S O L I D A T E D F I G U R E S I N M I L L I O N S O F M E X I C A N P E S O S , I N C L U I D I N G S A L E S I N M E X I C O
P R E S E R V E S P E R F O R M A N C E CAGR 5 YEARS Net sales: 6.6% EBITDA: 4.8% 18,069 17,562 16,455 15,953 14,431 13,139 20.3% 18.7% 18.3% 18.3% 18.1% 17.9% 1 2 2015 2016 2017 2018 2019 12M1T20 EBITDA MARGIN NET SALES C O N S O L I D A T E D F I G U R E S I N M I L L I O N S O F M E X I C A N P E S O S
P R E S E R V E S M A R K E T L E A D E R S H I P 26% VEGETABLES 43% H O M E – S T Y L E S A L S A 33% 1 3 32% PASTA T E A We are #1 or #2 70% 70% M A Y O N N A I S E T O M A T O in categories P U R É E that represent 80% of our sales in 81% M O L E 45% JAMS México T H I RD P A RTY I NFORMATION I NC LUI DING M O DERN T R A DE A N D WH O L E SA L ES . F I G UR ES A S O F M A RCH 3 1 , 2 0 2 0
P R O D U C T I N N O V A T I O N & M A R K E T I N G C A M P A I G N S NEW CONSUMPTION OCCASIONS PREMIUM VERSIONS 1 4 RESPONSIBLE CONSUMPTION N E W P R O D U C T S HABITS
F R O Z E N S N A P S H O T F R O Z E N G R O W T H S A L E S M I X D R I V E R S B Y C H A N N E L 2% 2% 1% Nutrisa stores INCREASE STORE PORTFOLIO TRAFFIC & SEGMENTATION 11% FREEZER BY CHANNEL DSD traditional PRODUCTIVITY Convenience 1 5 13% Modern trade 50% S T R E N G T H E N I N G Wholesalers SG&A OF SALES CONTROL C H A N N E L S Foodservice Club stores 20% C O N S O L I D A T E D F I G U R E S I N M I L L I O N S O F M E X I C A N P E S O S , I N C L U I D I N G S A L E S I N M E X I C O
FROZEN PERFORMANCE CAGR 5 YEARS Net sales: 8.6% EBITDA: 28.2% Acquisition of Helados 3,229 3,229 Nestlé 2,985 2,882 15.7% 2,592 14.5% 2,139 1 6 11.1% 9.6% 6.3% 4.0% 2015 2016 2017 2018 2019 12M1Q20 NET SALES EBITDA MARGIN CON SOLI DATED FI GURES IN MI LLI ONS OF MEXI CAN PESOS
PRODUCT INNOVATION LEVERAGE THROUGH THE RENEWED IMAGE POWER OF BRANDS 1 7 NEW PRODUCTS
M E G A M E X S N A P S H O T Our Goal is to bring the spirit of Mexico to every table F O O D A W A Y A V O C A D O S A L S A S & F R O M H O M E F O R A L L S A U C E S D I S R U P T I O N 20 Goals 1 8 USD $1B Net sales I N C R E A S E A C C E L E R A TE G R O W M E G A M E X 14-16% EBITDA H O U S E H O LD P E N E T R A T IO N S H A R E P E N E T R A T IO N margin
M E G A M E X P E R F O R M A N C E CAGR 5 YEARS Net sales: 9.1% 13,793 13,729 EBITDA: 7.8% 13,258 12,168 10,840 8,876 18.3% 16.3% 15.0% 1 9 14.5% 14.2% 13.4% 2015 2016 2017 2018 2019 12M1Q20 NET SALES EBITDA MARGIN CON SOLI DATED FI GURES IN MI LLI ON OF MEXI CAN PESOS
M E G A M E X LEVERAGE ON THE ADOPTION OF P O R T F O L I O GREEN SALSA AND STREET INSPIRED FOOD M E G A M E X S A L E S M I X B Y C A T E G O R Y Guacamole Sauce 26% Tortillas INCREASE HOUSEHOLD PENETRATION 44% Mole 2 0 70% of US households 0% buy avocados 3% Peppers 2% 3% Tortilla Chips MARKET SHARE* Others 21% 12% H O M E - S T Y L E 33% G U A C A M O L E S A L S A 76% 2% M O L E T O R T I L L A S *THI RD P A RTY I NFORMA TI ON I NCLUI DI NG MODERN TRA DE
S U S T A I N A B I L I T Y M O D E L P E O P L E We are focused on promoting inclusion, diversity and equal opportunities, generating quality jobs. C O M M U N I T Y 2 1 We are committed to food health, seeking to promote healthy habits. P L A N E T We are taking measures to ensure adequate resource management and a positive ecological balance.
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